100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Respond to Negative Comments? 7 Golden Rules

Are you looking for ways to respond to negative comments? Our 7 golden rules will equip you with data-driven knowledge and ready-to-implement templates!

Best Time to Post on Instagram? Check Hot Hours for Your Brand

What is the best time to post on Instagram? It's a very individual journey that depends on several unique factors. But at the same time, it's very easy to check

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How to Do a Marketing Audit? The 6 Step Guide [2025]

Wondering how to do a marketing audit? No worries, it's easier than you think! Follow this six-step guide, and I guarantee you'll handle it awesome!

How to Measure Marketing Performance? [2025]

Measuring marketing performance is indispensable if you want to play this game seriously. Know the most important 11 metrics and streamline your marketing!

Social Media Reputation: Strategy, Definition and Tips [Guide for 2025]

Your social media reputation plays a super important role for your brand. It can help or, quite the opposite, destroy your brand. Take care of it wisely!

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Get the Brand24 trial and start social listening like a PRO.