100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Make a Competitive Analysis Report [Template + Examples]

You absolutely need to know what your competitors are up to. After all, how do you want to compete with them if you don't do any research? Here's how to create a top-notch competitive analysis report with awesome tips and examples.

How to Write a Media Monitoring Report? [2025 Guide]

Preparing report containing data about your digital marketing results may be overwhelming and time-consuming task. This article will explain to you how to prepare media monitoring analysis reports in less than 5 minutes!

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Social Media Reputation: Strategy, Definition and Tips [Guide for 2026]

Your social media reputation plays a super important role for your brand. It can help or, quite the opposite, destroy your brand. Take care of it wisely!

How to Track Instagram Mentions? [2026]

Mentions on Instagram are often underrated source of valuable data about your brand. What are they? And how to track & analyze Instagram mentions?

8 Key Customer Engagement Metrics You Should Track in 2025

Customer engagement can improve your sales by 66%! All you need to do is implement these eight customer engagement metrics.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.