Michał Jońca

Content Specialist and Social Listening Expert at Brand24

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Brand Image

How to Track Reddit Mentions? [2025]

Reddit mentions give a lot of insights regarding the popularity of the topic you're interested in, and sentiment towards it. Check how to track & analyze them!

Brand Image

Brand Reputation: Strategy, Tips & Guide [2025]

Brand reputation is critical! It shapes the overall perception of your brand and impacts buyers' decisions more than you can imagine. Learn how to take care of it!

Digital Marketing

10 Key Social Listening Metrics You Should Track [2025]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 10 top ones you should start monitoring today!

Business Strategy

Instagram Competitor Analysis in 5 Easy Steps [+Duolingo Case Study]

Instagram is about data & strategy, not guessing! That's why you should implement a structured Instagram competitor analysis. These 5 steps will help you!

Business Strategy

How to Create an Instagram Analytics Report? Template & Example

Using Instagram analytics report template is the most effective way to present your data quickly & make smarter decisions. Here is how to do it!

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