Michał Jońca

Content Specialist and Social Listening Expert at Brand24

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

8 Key B2B Marketing Metrics You Should Track in 2025

You don't need to track everything! These 8 B2B marketing metrics are enough to assess if your business-to-business marketing works well... or not.

YouTube performance is about how your channel can make a lasting impact, build a community, and drive growth. Check how to measure it!

Discover the most influential Airbnb competitors and check out how close (or far) they are from the leader in vacation rental industry!

Social media tools streamline marketing & business efforts. But which ones should you choose? Check it!

Customer sentiment analysis discovers emotions hidden behind brand mentions, reviews & other feedback forms. Read how to use it wisely!

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