100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

11 Key Social Listening Metrics: What to Track and Why [2026]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 11 top ones you should start monitoring today!

Instagram Social Listening: Tips & Tools for 2026

Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

7 Inspiring Social Listening Examples for 2026

Social listening is an outstanding marketing strategy you can use in multiple practical ways. Read these seven amazing examples and learn how big brands benefit from it!

Instagram Brand Mentions: How To Track And Boost Them? [2026]

Learn how to track and analyze brand mentions on Instagram to boost visibility, understand audience sentiment, and improve your marketing strategy.

Facebook Sentiment Analysis: How To Do It? [5-Step Guide]

Learn how to perform Facebook sentiment analysis to uncover trends, emotions, and feedback like a pro!

1 2 3 4 14 15 16

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.