Category: Trend Analysis

Trend analysis helps you predict the direction your business should go. It helps you better understand your customers and their needs or indicates what is worth improving. Check out blog posts and learn how to turn analysis data into actionable insights.

Smartwatches – the Future of Wearables

Moto 360 is the best looking smartwatch according to social media users. We are excited to present you our next report. This time we analyzed carefully contents in social media about smartwatches. Basing on nearly 100k unique entries, we tried to study the Internet users’ attitude towards those devices. The vast majority of user-generated contents have positive sentiment. […]

Natalia Chrzanowska Natalia Chrzanowska
August 4, 2014 ・ 4 min read
Indonesian Presidential Election 2014 – Infographic

Indonesian Presidential Election 2014 – Infographic

We are excited to present you today the newest outcome of social media analysis in Indonesia. After delivering of very popular airline market analysis our next focus was made on the hottest subject nowadays in Indonesia – Presidential election. Only two days are left to one of the most important events in Indonesia. Presidential election sparks off a […]

Brand24 Brand24
July 7, 2014 ・ 1 min read
Realtime marketing based on a World Cup controversy

Realtime marketing based on a World Cup controversy

Suarez incident proved attractive for brands looking for real-time marketing opportunities Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker. Naturally, there is a lot of social media buzz regarding this incident. Brands immediately picked up opportunity for a realtime […]

Brand24 Brand24
June 24, 2014 ・ 2 min read
How to Increase Social Engagement – Somersby’s Case Study

How to Increase Social Engagement – Somersby’s Case Study

Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]

Natalia Chrzanowska Natalia Chrzanowska
June 9, 2014 ・ 9 min read
iOS 8 and OS X10.10 – breakthrough or a copy?

iOS 8 and OS X10.10 – breakthrough or a copy?

It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated and trending are new operating systems: for mobile devices – iOS 8 and for Mac […]

Natalia Chrzanowska Natalia Chrzanowska
June 4, 2014 ・ 4 min read
Beats by Apple? – Reactions Across Social Media to Beats Electronics Acquisition

Beats by Apple? – Reactions Across Social Media to Beats Electronics Acquisition

Just before the weekend exciting news went public. Apple acquired Beats Electronics – a pacemaker in high-end consumer headphones market for $3.2 billion. This tidy sum made Beats’ co-founder Dr. Dre the “first billionaire in hip-hop”, as he said in the video on the night after the deal.  48% of opinions regarding acquisition were positive, […]

Natalia Chrzanowska Natalia Chrzanowska
May 14, 2014 ・ 5 min read
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