Trend analysis helps you predict the direction your business should go. It helps you better understand your customers and their needs or indicates what is worth improving. Check out blog posts and learn how to turn analysis data into actionable insights.
Social media users eagerly discuss who will win on Sunday. Argentina is the favorite Social media has been recently full of contents related to World Cup 2014. Within one month, Internet users generated nearly one million mentions which concerned Cup in Brazil. The most popular and engaging ones were funny jokes and memes about latest games. […]
We are excited to present you today the newest outcome of social media analysis in Indonesia. After delivering of very popular airline market analysis our next focus was made on the hottest subject nowadays in Indonesia – Presidential election. Only two days are left to one of the most important events in Indonesia. Presidential election sparks off a […]
Suarez incident proved attractive for brands looking for real-time marketing opportunities Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker. Naturally, there is a lot of social media buzz regarding this incident. Brands immediately picked up opportunity for a realtime […]
Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]
It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated and trending are new operating systems: for mobile devices – iOS 8 and for Mac […]
It’s few hours before the most exciting event for all Apple developers and fans. Social media are filled up with comments about Apple Worldwide Developers Conference 2014. Internet users are eagerly waiting for the event to start and they are excitedly pondering what is going to be unveiled in a moment. Many things has been rumored […]
Just before the weekend exciting news went public. Apple acquired Beats Electronics – a pacemaker in high-end consumer headphones market for $3.2 billion. This tidy sum made Beats’ co-founder Dr. Dre the “first billionaire in hip-hop”, as he said in the video on the night after the deal. 48% of opinions regarding acquisition were positive, […]