Brands react to #DeflateGate – 11 Real-Time Marketing Responses
Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.
Category: Trend Analysis
Trend analysis helps you predict the direction your business should go. It helps you better understand your customers and their needs or indicates what is worth improving. Check out blog posts and learn how to turn analysis data into actionable insights.
Is Blue Monday Really the Worst Day in the Entire Year?
Main characteristic of social media is that when something is trending, everyone writes about it. Blue Monday is one of these popular topic that no one wants to miss.
3 Gadgets From CES 2015 That Are Worth Your Attention
We are halfway through CES 2015. The number of all these cutting edge tech devices is overwhelming, but some nice gadgets has already been revealed.
6 Online Marketing Predictions & Trends For 2015 That You Should Know About
The online environment is transforming instantly, moving towards some directions and receding from others. What will the year 2015 bring for the industry?
Who wins the World Cup 2014 – Social Media Discussion Analysis
Social media users eagerly discuss who will win on Sunday. Argentina is the favorite Social media has been recently full of contents related to World Cup 2014. Within one month, Internet users generated nearly one million mentions which concerned Cup in Brazil. The most popular and engaging ones were funny jokes and memes about latest games. […]
Indonesian Presidential Election 2014 – Infographic
We are excited to present you today the newest outcome of social media analysis in Indonesia. After delivering of very popular airline market analysis our next focus was made on the hottest subject nowadays in Indonesia – Presidential election. Only two days are left to one of the most important events in Indonesia. Presidential election sparks off a […]
Realtime marketing based on a World Cup controversy
Suarez incident proved attractive for brands looking for real-time marketing opportunities Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker. Naturally, there is a lot of social media buzz regarding this incident. Brands immediately picked up opportunity for a realtime […]
How to Increase Social Engagement – Somersby’s Case Study
Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]
iOS 8 and OS X10.10 – breakthrough or a copy?
It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated and trending are new operating systems: for mobile devices – iOS 8 and for Mac […]
Internet Users waiting for Apple to unveil iOS 8 and OS X 10.10
It’s few hours before the most exciting event for all Apple developers and fans. Social media are filled up with comments about Apple Worldwide Developers Conference 2014. Internet users are eagerly waiting for the event to start and they are excitedly pondering what is going to be unveiled in a moment. Many things has been rumored […]
