Articles

Brand Image
May 24, 2025

How to Measure Earned Media Value (EMV)?

Measuring the earned media value will help you determine the results of your PR campaign. Learn how to do it effectively!

Marta Pinkowska Brand24
Marta Pinkowska
Digital Marketing
Oct 16, 2024

What is Influencer Marketing – Definition, Guide, and Helpful Examples

In this article we will discuss what influencer marketing is, how to identify your next brand ambassador, and what tools you might need to work.

Kuba Spiryn

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Brand Image
Jun 6, 2025

How to Measure Brand Performance? [2026]

How well is your brand doing? You can easily check it by measuring your brand performance. Check the 12 key metrics of your brand!

Katarzyna Dereń
Product Update
Apr 18, 2024

What’s New in Brand24? October Changes

We're thrilled to introduce AI Insights. We've also seamlessly integrated YouTube and Semrush, bringing you even more exciting enhancements!

Waleria Pągowska
Business Strategy
Jul 4, 2024

What is Employer Branding? Definition and 3 Best Tools [2025]

Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.

Tom Zietek
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