TikTok Analytics Tools: The 10 Best to Try in 2026
Table of contents
With the TikTok analytics tool, you can track performance metrics, understand audience behavior, and identify the content that works best.
It will help you optimize content strategy, increase engagement, and grow an audience on TikTok.
Below, I break down the best tools.
Top TikTok analytics tools
Check the shortlist of tools worth your attention:
| Tool | Best for | TikTok Analytics Strengths |
|---|---|---|
| Brand24 | Social listening & brand monitoring | Tracks TikTok mentions/keywords, sentiment analysis, hashtag monitoring, alerts for spikes, influencer discovery from mentions, share of voice, best time to post |
| Internal TikTok analytics | Your own account & video performance | Most accurate first-party metrics: views, watch time, completion rate, follower growth, audience demographics/activity, traffic sources, LIVE insights |
| Pentos | TikTok trends & music/hashtag discovery | Strong trend spotting: rising sounds, hashtags, viral videos, competitor trend tracking, performance tracking for music & creators |
| Socialinsider | Competitor benchmarking & reporting | Strong competitor comparisons, historical tracking, engagement rate benchmarks, content performance by format, top posts analysis, exportable reports |
| Sprout Social | Enterprise social management & analytics | Cross-platform dashboards, TikTok reporting, team workflows, publishing and analytics in one place, some listening capabilities depending on plan |
| Sotrender | Analytics & reporting for teams/brands | Deep reporting & benchmarking, performance monitoring, post/content insights, competitive comparisons, structured dashboards for agencies |
| Keyhole | Hashtag & campaign tracking | Campaign measurement, hashtag tracking, influencer tracking, real-time monitoring, shareable reports, good for event/campaign performance analysis |
| HypeAuditor | Influencer vetting & audience authenticity | Influencer audience quality, fraud detection, engagement authenticity, creator database, campaign performance tracking, audience demographics insights |
| MaveKite | Real-time TikTok monitoring & video-level listening | Tracks performance of public videos/accounts, detects emerging trends, sentiment per post/video, alerts and competitive monitoring (strong for real-time insights) |
| Rival IQ | Competitive intelligence & content benchmarking | Strong benchmarking vs competitors, post tagging/categorization, best time to post insights, trend and performance dashboards, strong reporting for strategy |
Research methodology
When selecting the tools, I considered the following 7 key factors: TikTok performance analysis, competitive benchmarking, hashtags & campaign tracking, influencer discovery, social listening, sentiment analysis, and brand monitoring.
01 Brand24
Brand24 is a social media monitoring tool that provides robust TikTok analytics.
With this tool, you can monitor your brand’s mentions, analyze social media data, get hashtag analytics data, and track the performance of your TikTok campaigns and hashtags.
The tool will also help you discover trending TikTok hashtags and influencers. Thanks to email reports and storm alerts, you will be up to date with your brand reputation.
Brand24 provides key metrics such as:
- The number of mentions
- Sentiment analysis
- The share of voice
- TikTok account reach
- Best time to post
- Social media reactions, comments, shares and interactions
- AVE
Plus, it offers an advanced AI analysis and reporting, which makes the analysis way more efficient.
How can it help you grow your TikTok account?
- Identify popular trends
You can monitor hashtags and keywords related to your brand or industry on TikTok. It can help you identify popular trends and topics you can leverage in your TikTok marketing strategy. - Monitor brand mentions
It allows you to monitor brand TikTok mentions and other social media platforms. It will enable you to track what people say about your brand on TikTok (beyond your own profile) and respond to any negative comments or feedback on time. - Identify the target audience
The tool detects the age, gender, localization, interests, income levels, and social media presence of people you reach. - Hashtag tracking and analysis
It collects data on all posts that use these hashtags. It will help you measure the results of your hashtag campaigns. - Measure campaign impact
You can track the influence of your TikTok marketing campaigns in real time. It can help you understand which campaigns drive the most engagement and ROI. - Comprehensive reporting
You can generate reports on TikTok brand mentions, reach, sentiment, and engagement. These insights give you a clear view of your TikTok visibility and help prove ROI to stakeholders.
02 Internal TikTok analytics
Native TikTok analytics is called “TikTok Studio” and is a feature available to users with a TikTok Business account.
This tool provides insights and metrics on your own TikTok performance and some target audience analytics.
TikTok’s internal analytics is quite powerful!
Here’s what you can track:
- Key metrics: video views, profile views, likes, comments, unique viewers, shares, reach, engagement
- TikTok data analytics: total play time, average watch time, watched full videos, new followers, total viewers, their gender, age, and location,
- Trending videos: Top 9 videos with the fastest growth in the past 7 days,
- Followers: audience demographics, total followers, net followers, lost followers, most active times, and audience insights, reached audience, engaged audience,
- Live analytics: statistics on your latest live, viewer ranking, and replays.
How to access it?
Here’s a short guide:
- Switch to a TikTok Business account.
To access internal analytics, you must upgrade your personal account to a business account. This is a free feature available to all TikTok users. - Access analytics dashboard.
Once you have a TikTok Business account, you can access your analytics dashboard. You will find it in Creator tools and Business Suite. - Review your TikTok metrics.
Use the analytics dashboard to review your TikTok metrics. You can see how well your content performs, which videos get the most views, and who your audience is. You can also see the metrics I listed above. - Monitor your progress.
Use the analytics dashboard to monitor your TikTok progress over time. You can see how your performance changes weekly and track your progress toward your social media goals. - Optimize your content.
Based on the insights you gather from your analytics, optimize your TikTok content to improve engagement and reach. You can test different types of content, experiment with different hashtags, and post at various times to see what works best for your audience.
In summary, internal TikTok analytics provides users with valuable insights into their TikTok performance, allowing them to optimize their content and social media strategy.
03 Pentos
Pentos is a tool that analyzes TikTok trends and measures account performance. The tool tracks hashtags, users, songs, topics, and trends.
It will help to keep an eye on competitors and measure progress over time.
Overall, Pentos will help you gain valuable insights into your TikTok performance and optimize your social media strategy accordingly.
Key features:
- Trend graph
- Trending songs
- Competitor analysis
How can Pentos help you grow your TikTok account?
- Identify popular trends
Pentos lets you monitor trending hashtags, songs, and challenges on TikTok. By spotting what’s gaining traction, you can adapt your content to match the latest trends. - Analyze TikTok performance
Pentos provides detailed analytics on your TikTok videos and profile growth. You’ll see how followers, views, likes, and engagement evolve over time. - Hashtag tracking and analysis
The tool tracks the performance of hashtags across TikTok and collects data on posts using them.
04 Socialinsider
Socialinsider is a comprehensive social media analytics tool that provides insights into social media performance across various platforms, including TikTok.
With Socialinsider, you can monitor TikTok accounts, track competitors, and analyze social media campaigns.
In terms of TikTok analytics, Socialinsider tracks several key metrics, such as engagement rate, video views, and follower growth.
Thanks to historical data, you can detect drops or spikes in video views or engagement.
Key features:
- Tiktok profile analytics
- TikTok video analytics
- Campaigns tracking
How can Socialinsider help you grow your TikTok account?
- Competitor benchmarking
Socialinsider lets you analyze how your TikTok account compares to competitors in your industry. You can see their posting frequency, engagement rates, and growth strategies. - Cross-platform analytics
Unlike TikTok-only tools, Socialinsider provides insights across multiple social networks. - Custom reporting
With white-label and automated reporting features, you can build professional reports tailored to your team or clients.
05 Sprout Social
Sprout Social is a social media tool that includes TikTok analytics among its features.
With Sprout Social, you can track and analyze your TikTok performance.
You can also use Sprout Social to schedule and publish TikTok posts and respond to comments and messages.
Sprout Social can help you manage and optimize your strategy across different platforms, including TikTok.
Key features:
- TikTok management
- Content calendar
- TikTok-specific metrics
How can Sprout Social help you grow your TikTok account?
- Unified social management
Sprout Social integrates TikTok with all your other social channels, so you can plan, schedule, and publish TikTok videos directly from one dashboard. - Engagement management
The platform centralizes TikTok comments and interactions into a single inbox. This makes it easier to respond quickly and build community. - Advanced analytics
Sprout Social provides detailed analytics, including audience growth, video engagement, and content trends over time.
06 Sotrender
Sotrender is a comprehensive social media analytics solution that covers all major platforms, including Instagram, Facebook, LinkedIn, and TikTok.
In addition to tracking your own performance, Sotrender enables users to generate quick, professional reports and monitor competitors with ease.
When it comes to TikTok, Sotrender offers in-depth analytics with a strong focus on content performance.
Unique metrics and features like Content Performance provide actionable insights into what works, who your audience is, and which posts drive the most engagement — empowering brands to refine their strategy and maximize visibility on the platform.
Key features:
- Performance tracking
- Content analysis
- Recurring and custom reports
How can Sotrender help you grow your TikTok account?
- Comprehensive TikTok analytics
Sotrender provides detailed insights into your TikTok account performance, from video views and follower growth to engagement rates and audience activity. - Competitor analysis
You can compare your TikTok performance against competitors. Sotrender shows you how often they post, what type of content they publish, and how audiences engage with them. - AI-powered insights
Sotrender uses AI to highlight key takeaways from your data, saving you time on manual analysis.
07 Keyhole
Yes, Keyhole provides analytics for TikTok to help you understand your audience, but this feature is only available in the most expensive Agency plan.
With Keyhole, a social media tool, managers can track hashtags, profiles, and keywords on TikTok. The tool describes recommendations for increasing video views, likes, and comments.
Also, it will tell you how often your TikTok videos gain likes and comments. If you are into influencer marketing, Keyhole will help you identify relevant content creators to cooperate with.
Key features;
- Profile analytics
- Influencer tracking
- Recommendations to increase engagement
How can Keyhole help you grow your TikTok account?
- Hashtag and trend tracking
Keyhole specializes in real-time hashtag analytics. For TikTok, this means you can monitor trending hashtags, measure their performance, and discover which ones are driving conversations. - Influencer tracking
The platform helps you identify TikTok influencers relevant to your brand and track their performance.
08 HypeAuditor
HypeAuditor is a marketing platform that analyzes TikTok influencers and provides key statistics. The tool presents insights into audience demographics, engagement, videos, and hashtags.
What’s interesting is that HypeAuditor has its own AI-powered Account Quality Score, which helps identify authentic and effective creators for campaigns.
Additionally, thanks to historical data, you can track the audience’s growth over time.
Key features:
- Account Quality Score
- Followers growth analysis
- TikTok reports
How can HypeAuditor help you grow your TikTok account?
- Influencer discovery
HypeAuditor has one of the largest influencer databases, making it easy to find TikTok creators who align with your brand. - Audience authenticity checks
One of HypeAuditor’s strongest features is fraud detection. It analyzes TikTok influencer profiles for fake followers, engagement pods, or suspicious activity. - Influencer campaign management
You can plan, launch, and track TikTok influencer campaigns directly in HypeAuditor.
09 MaveKite
MaveKite is a TikTok engagement calculator that offers some of its features for free. So, social media managers can quickly check the average engagement rate of any TikTok profile, hashtag, music, or video.
In my opinion, it is a great tool to check competitors’ or influencers’ performance. It will also show you basic statistics, such as likes, comments, plays, and shares.
Key features:
- Average engagement rate
- Posts performance
- Most liked posts
How can MaveKite help you grow your TikTok account?
- AI-driven video insights
MaveKite analyzes TikTok videos with the help of AI, giving you deep insights into what makes content engaging. - Content recommendations
Based on performance data, MaveKite suggests what type of content you should post next. It can guide you on video themes, posting times, and formats that are most likely to resonate with your target audience.
10 Rival IQ
Rival IQ is a social media analytics tool that monitors and analyzes social media performance, including on TikTok.
The tool offers a range of features and insights that help users understand their audience, measure engagement, and track competitors.
With Rival IQ, you can monitor the growth and engagement rate of their TikTok account over time and track their top-performing videos.
What’s interesting, the tool provides advanced competitor analysis that is available for free. You can generate a free report with insights about their engagement, top-performing content, activity, and audience.
How can Rival IQ help you grow your TikTok account?
- Competitor benchmarking
Rival IQ is built for competitive analysis. On TikTok, it lets you see how your account stacks up against direct competitors in terms of engagement rates, follower growth, posting frequency, and content performance. - Industry benchmarks
The tool provides benchmark data across industries, so you can understand what “good” looks like for TikTok in your niche.
FAQ
Are there any free TikTok analytics tools?
There are several genuinely free tools, ranging from TikTok’s own built-in analytics to third-party tools that analyze any public account, hashtags, trends, and sounds.
Below are the best options:
TikTok Native Analytics
TikTok’s own analytics are available for Creator and Business accounts and are completely free (once you’ve posted at least one video).
- What you get: Overview, content metrics, follower insights, live analytics
- Best for: Tracking your own account performance (views, followers, watch time, etc.)
- Cost: Free
- Where: Inside the TikTok app
TikTok Creative Center
This is TikTok’s own trend intelligence hub.
- What you get: Trending hashtags, music, creative insights, and industry breakdowns
- Best for: Trends, hashtags, sounds, top-performing ads/videos by region and niche
- Cost: Free
TimeToTok
Free to use for basic analysis, with additional features or recommendations for more advanced use.
- What you get: TikTok public profiles analytics, and growth insights
- Best for: Analyzing any public creator/account quickly
- Cost: Free for most beginner creators, pay as you grow
Exolyt
Free basic analytics for small teams who are getting started.
- What you get: TikTok accounts’ analytics, hashtag analytics, and sound analytics
- Best for: Tracking one profile, one hashtag, and one influencer campaign
- Cost: Basic plan for $0
Are TikTok analytics tools helpful?
Yes, they can be beneficial for various companies, from small businesses to enterprises. They can reveal which content types resonate most and help track competitors and industry benchmarks.
Are TikTok’s internal analytics enough?
Depends on your needs. The best analytics tool will be tailored to your goals.
TikTok Studio offers advanced analysis regarding your target audience, profile performance, and trends on the platform. However, it provides raw numbers, not insights, and is limited to your own account only.
Why brands should use TikTok analytics tools?
TikTok marketing can scale quickly, but only if you measure what works and optimize it promptly.
Analytics helps brands avoid wasted spend, improve creative performance, and prove ROI.
Here are the main reasons:
- Turn organic winners into ads: Analytics helps brands identify organic videos that perform well and “boost” them as ads for better ROI.
- Measure ROI & performance: Track views, engagement, clicks, conversions, and sales to prove what TikTok is actually delivering.
- Improve content strategy: Identify which video formats, hooks, lengths, and topics perform best, allowing you to replicate what works.
- Track competitors: Monitor what competitors post, which trends they’re using, and what gets strong engagement to stay ahead.
- Choose better influencers: Go beyond follower count by checking reach, number of mentions, engagement rate, average views, audience demographics, and sentiment.
- Understand your audience: Learn who your audience is, when they’re active, and what they respond to.
- Spot trends early: Catch rising sounds, hashtags, and formats before they peak to get cheaper, faster reach.
Conclusion
Internal TikTok analytics is a great source of data. It gives social media managers a lot of valuable insights.
But while running social media marketing for your brand, it might not be enough. It doesn’t allow you to track campaigns, mentions, competitors, or hashtags.
Also, it won’t tell you whether followers perceive your profile positively or negatively.
So, which analytics tools do you need apart from internal TikTok analysis? Consider these 3 types of tools:
- Social media monitoring tools, such as Brand24 or SproutSocial. Monitoring of mentions will show you what content resonates with your audience. Also, the tool provides sentiment and competitor analysis, tracks hashtags, campaigns, and mentions.
- Competitor analysis tools, such as Rival IQ. Tracking your competitors can be a huge advantage. It will show you what music, trends, and challenges they use.
- Trends tracking tools, such as Pentos. Trends are essential on TikTok. They can boost accounts immediately. You need more than basic analytics to track and use trends effectively.
Start experimenting with different social media monitoring tools today. Discover the benefits they can bring to your TikTok marketing efforts. Start a free trial!
