Blog / Digital Marketing

TikTok Analytics Tools: The 10 Best to Try in 2026

Updated: December 30, 2025

16 min read

With a TikTok analytics tool, you can track what actually drives results. It helps you optimize content strategy, increase engagement, and grow an audience on TikTok.

What are the best TikTok analytics tools?

Check the shortlist of tools worth your attention:

Tool	Best for	TikTok Analytics Strengths
Brand24	Social listening & brand monitoring	Tracks TikTok mentions/keywords, sentiment analysis, hashtag monitoring, alerts for spikes, influencer discovery from mentions, share of voice, best time to post
Internal TikTok analytics	Your own account & video performance	Most accurate first-party metrics: views, watch time, completion rate, follower growth, audience demographics/activity, traffic sources, LIVE insights
Pentos	TikTok trends & music/hashtag discovery	Strong trend spotting: rising sounds, hashtags, viral videos, competitor trend tracking, performance tracking for music & creators
Socialinsider	Competitor benchmarking & reporting	Strong competitor comparisons, historical tracking, engagement rate benchmarks, content performance by format, top posts analysis, exportable reports
Sprout Social	Enterprise social management & analytics	Cross-platform dashboards, TikTok reporting, team workflows, publishing and analytics in one place, some listening capabilities depending on plan
Sotrender	Analytics & reporting for teams/brands	Deep reporting & benchmarking, performance monitoring, post/content insights, competitive comparisons, structured dashboards for agencies
Keyhole	Hashtag & campaign tracking	Campaign measurement, hashtag tracking, influencer tracking, real-time monitoring, shareable reports, good for event/campaign performance analysis
HypeAuditor	Influencer vetting & audience authenticity	Influencer audience quality, fraud detection, engagement authenticity, creator database, campaign performance tracking, audience demographics insights
MaveKite	Real-time TikTok monitoring & video-level listening	Tracks performance of public videos/accounts, detects emerging trends, sentiment per post/video, alerts and competitive monitoring (strong for real-time insights)
Rival IQ	Competitive intelligence & content benchmarking	Strong benchmarking vs competitors, post tagging/categorization, best time to post insights, trend and performance dashboards, strong reporting for strategy

Research methodology
When selecting the tools, I considered the following 7 key factors: TikTok account performance analysis, competitive benchmarking, hashtags & campaign tracking, influencer discovery, social listening, sentiment analysis, and brand monitoring.

So, let’s dive in!

What are the best tools to analyze TikTok account performance?

01 Brand24

Brand24 is a social media monitoring tool that provides robust TikTok analytics.

How?

With Brand24, you can monitor your brand’s mentions, analyze social media data, get hashtag analytics data, and track the performance of your TikTok campaigns and hashtags.

The tool will also help you discover trending TikTok hashtags and influencers. Thanks to email reports and storm alerts, you will be up to date with your brand reputation.

Brand24 provides key metrics such as:

• The number of mentions
• Sentiment analysis
• The share of voice
• TikTok account reach
• Best time to post
• Social media reactions, comments, shares and interactions
• AVE

What I like most is that it offers advanced AI analysis and reporting, which makes the analysis way more efficient.

How can it help you grow your TikTok account?

• Identify popular trends
  You can monitor hashtags and keywords related to your brand or industry on TikTok. It can help you identify popular trends and topics you can leverage in your TikTok marketing strategy.
• Monitor brand mentions
  It allows you to monitor brand TikTok mentions and other social media platforms. It will enable you to track what people say about your brand on TikTok (beyond your own profile) and respond to any negative comments or feedback on time.
• Identify the target audience
  The tool detects the age, gender, localization, interests, income levels, and social media presence of people you reach.
• Hashtag tracking and analysis
  It collects data on all posts that use these hashtags. It will help you measure the results of your hashtag campaigns.
• Measure campaign impact
  You can track the influence of your TikTok marketing campaigns in real time. It can help you understand which campaigns drive the most engagement and ROI.
• Comprehensive reporting
  You can generate reports on TikTok brand mentions, reach, sentiment, and engagement. These insights give you a clear view of your TikTok visibility and help prove ROI to stakeholders.

02 Internal TikTok analytics

Key fact: Native TikTok analytics is called “TikTok Studio” and is a feature available to users with a TikTok Business account.

This tool provides insights and metrics on your own TikTok account performance and some target audience analytics. 

TikTok’s internal analytics is quite powerful!

Whenever I ran a TikTok campaign for our brand, I found plenty of detailed data that showed me what worked!

Here’s what you can track:

• Key metrics: video views, profile views, likes, comments, unique viewers, shares, reach, engagement
• TikTok data analytics: total play time, average watch time, watched full videos, new followers, total viewers, their gender, age, and location,
• Trending videos: Top 9 videos with the fastest growth in the past 7 days,
• Followers: audience demographics, total followers, net followers, lost followers, most active times, and audience insights, reached audience, engaged audience,
• Live analytics: statistics on your latest live, viewer ranking, and replays.

How to access TikTok analytics creator tools?

Here’s a short guide:

1. Switch to a TikTok Business account.
   To access internal analytics, you must upgrade your personal account to a business account. This is a free feature available to all TikTok users.
2. Access analytics dashboard.
   Once you have a TikTok Business account, you can access your analytics dashboard. You will find it in Creator tools and Business Suite.
3. Review your TikTok metrics.
   Use the analytics dashboard to review your TikTok metrics. You can see how well your content performs, which videos get the most views, and who your audience is. You can also see the metrics I listed above.
4. Monitor your progress.
   Use the analytics dashboard to monitor your TikTok progress over time. You can see how your performance changes weekly and track your progress toward your social media goals.
5. Optimize your content.
   Based on the insights you gather from your analytics, optimize your TikTok content to improve engagement and reach. You can test different types of content, experiment with different hashtags, and post at various times to see what works best for your audience.

In summary, internal TikTok analytics provides users with valuable insights into their TikTok account performance, allowing them to optimize their content and social media strategy.

03 Pentos

Pentos is a tool that analyzes TikTok trends and measures account performance. The tool tracks hashtags, users, songs, topics, and trends.

It will help to keep an eye on competitors and measure progress over time.

Overall, Pentos will help you gain valuable insights into your TikTok account performance and optimize your social media strategy accordingly.

Key features:

• Trend graph
• Trending songs (my personal favourite!)
• Competitor analysis

How can Pentos help you grow your TikTok account?

• Identify popular trends
  Pentos lets you monitor trending hashtags, songs, and challenges on TikTok. By spotting what’s gaining traction, you can adapt your content to match the latest trends.
• Analyze TikTok performance
  Pentos provides detailed analytics on your TikTok videos and profile growth. You’ll see how followers, views, likes, and engagement evolve over time.
• Hashtag tracking and analysis
  The tool tracks the performance of hashtags across TikTok and collects data on posts using them.

04 Socialinsider

Socialinsider is a comprehensive social media analytics tool that provides insights into social media performance across various platforms, including TikTok.

With Socialinsider, you can monitor TikTok account performance, track competitors, and analyze social media campaigns.

In terms of TikTok analytics, Socialinsider tracks several key metrics, such as engagement rate, video views, and follower growth.

Thanks to historical data, you can detect drops or spikes in video views or engagement.

Key features:

• Tiktok profile analytics
• TikTok video analytics
• Campaigns tracking

How can Socialinsider help you grow your TikTok account?

• Competitor benchmarking
  Socialinsider lets you analyze how your TikTok account compares to competitors in your industry. You can see their posting frequency, engagement rates, and growth strategies.
• Cross-platform analytics
  Unlike TikTok-only tools, Socialinsider provides insights across multiple social networks.
• Custom reporting
  With white-label and automated reporting features, you can build professional reports tailored to your team or clients.

05 Sprout Social

Sprout Social is a social media tool that includes TikTok analytics among its features.

With Sprout Social, you can track and analyze your TikTok account performance.

You can also use Sprout Social to schedule and publish TikTok posts and respond to comments and messages. I love that about this tool!

Sprout Social can help you manage and optimize your strategy across different platforms, including TikTok.

Key features:

• TikTok management
• Content calendar
• TikTok-specific metrics

How can Sprout Social help you grow your TikTok account?

• Unified social management
  Sprout Social integrates TikTok with all your other social channels, so you can plan, schedule, and publish TikTok videos directly from one dashboard.
• Engagement management
  The platform centralizes TikTok comments and interactions into a single inbox. This makes it easier to respond quickly and build community.
• Advanced analytics
  Sprout Social provides detailed analytics, including audience growth, video engagement, and content trends over time.

06 Sotrender

Sotrender is a comprehensive social media analytics solution that covers all major platforms, including Instagram, Facebook, LinkedIn, and TikTok.   

In addition to tracking your own performance, Sotrender enables users to generate quick, professional reports and monitor competitors with ease.

When it comes to TikTok, Sotrender offers in-depth analytics with a strong focus on content performance.

Unique metrics and features like Content Performance provide actionable insights into what works, who your audience is, and which posts drive the most engagement — empowering brands to refine their strategy and maximize visibility on the platform.

Key features:

• Performance tracking
• Content analysis 
• Recurring and custom reports

How can Sotrender help you grow your TikTok account?

• Comprehensive TikTok analytics
  Sotrender provides detailed insights into your TikTok account performance, from video views and follower growth to engagement rates and audience activity.
• Competitor analysis
  You can compare your TikTok account performance against competitors. Sotrender shows you how often they post, what type of content they publish, and how audiences engage with them.
• AI-powered insights
  Sotrender uses AI to highlight key takeaways from your data, saving you time on manual analysis.

07 Keyhole

Yes, Keyhole provides analytics for TikTok to help you understand your audience.

Unfortunately, this feature is only available in the most expensive Agency plan.

With Keyhole, a social media tool, managers can track hashtags, profiles, and keywords on TikTok. The tool describes recommendations for increasing video views, likes, and comments.

Also, it will tell you how often your TikTok videos gain likes and comments. If you are into influencer marketing, Keyhole will help you identify relevant content creators to cooperate with.

Key features;

• Profile analytics
• Influencer tracking
• Recommendations to increase engagement

How can Keyhole help you grow your TikTok account?

• Hashtag and trend tracking
  Keyhole specializes in real-time hashtag analytics. For TikTok, this means you can monitor trending hashtags, measure their performance, and discover which ones are driving conversations.
• Influencer tracking
  The platform helps you identify TikTok influencers relevant to your brand and track their performance.

08 HypeAuditor

HypeAuditor is a marketing platform that analyzes TikTok influencers and provides key statistics. The tool presents insights into audience demographics, engagement, videos, and hashtags.

What’s interesting is that HypeAuditor has its own AI-powered Account Quality Score, which helps identify authentic and effective creators for campaigns.

What I find cool is that thanks to historical data, you can track the audience’s growth over time.

Key features:

• Account Quality Score
• Followers growth analysis
• TikTok reports

How can HypeAuditor help you grow your TikTok account?

• Influencer discovery
  HypeAuditor has one of the largest influencer databases, making it easy to find TikTok creators who align with your brand.
• Audience authenticity checks
  One of HypeAuditor’s strongest features is fraud detection. It analyzes TikTok influencer profiles for fake followers, engagement pods, or suspicious activity.
• Influencer campaign management
  You can plan, launch, and track TikTok influencer campaigns directly in HypeAuditor.

09 MaveKite

MaveKite is a TikTok engagement calculator that offers some of its features for free. So, social media managers can quickly check the average engagement rate of any TikTok profile, hashtag, music, or video.

In my opinion, it is a great tool to check competitors’ or influencers’ performance. It will also show you basic statistics, such as likes, comments, plays, and shares.

Key features:

• Average engagement rate
• Posts performance
• Most liked posts

How can MaveKite help you grow your TikTok account?

• AI-driven video insights
  MaveKite analyzes TikTok videos with the help of AI, giving you deep insights into what makes content engaging.
• Content recommendations
  Based on performance data, MaveKite suggests what type of content you should post next. It can guide you on video themes, posting times, and formats that are most likely to resonate with your target audience.

10 Rival IQ

Rival IQ is a social media analytics tool that monitors and analyzes social media performance, including on TikTok.

The tool offers a range of features and insights that help users understand their audience, measure engagement, and track competitors.

With Rival IQ, you can monitor the growth and engagement rate of their TikTok account over time and track their top-performing videos.

What’s interesting, the tool provides advanced competitor analysis that is available for free. You can generate a free report with insights about their engagement, top-performing content, activity, and audience.

How can Rival IQ help you grow your TikTok account?

• Competitor benchmarking
  Rival IQ is built for competitive analysis. On TikTok, it lets you see how your account stacks up against direct competitors in terms of engagement rates, follower growth, posting frequency, and content performance.
• Industry benchmarks
  The tool provides benchmark data across industries, so you can understand what “good” looks like for TikTok in your niche.

Conclusion

Internal TikTok analytics is a great source of data. It gives social media managers a lot of valuable insights.

But while running social media marketing for your brand, it might not be enough. It doesn’t allow you to track campaigns, mentions, competitors, or hashtags.

Also, it won’t tell you whether followers perceive your profile positively or negatively.

So, which analytics tools do you need apart from internal TikTok analysis? Consider these 3 types of tools:

• Social media monitoring tools, such as Brand24 or SproutSocial. Monitoring of mentions will show you what content resonates with your audience. Also, the tool provides sentiment and competitor analysis, tracks hashtags, campaigns, and mentions.
• Competitor analysis tools, such as Rival IQ. Tracking your competitors can be a huge advantage. It will show you what music, trends, and challenges they use.
• Trends tracking tools, such as Pentos. Trends are essential on TikTok. They can boost accounts immediately. You need more than basic analytics to track and use trends effectively.

Start experimenting with different social media monitoring tools today. Discover the benefits they can bring to your TikTok marketing efforts. Start a free trial!

FAQ

Why are the TikTok analytics tools important?

Let’s start with one important question:

Do TikTok analytics tools matter for your business?

Yes — they do. And here’s why.

The easiest way to see it is to look at the numbers.

With so many people and brands on TikTok, guessing won’t get you far.

Analytics tools show what content really works, what’s changing, and when your audience reacts the most.

They also help you catch spikes in attention or negative comments early, so you can respond fast.

How to choose a TikTok analytics tool (step-by-step)?

Decision (in order)	What to check	Best match
Start with your outcome	What are you trying to achieve: grow your own account, prove ROI, track brand reputation, beat competitors, run influencer campaigns, spot trends early?	Owned performance → TikTok Studio • Social listening/brand → Brand24 • Competitor benchmarking → Socialinsider / Rival IQ / Sotrender • Trends → Pentos • Influencers → HypeAuditor • All-in-one management → Sprout Social
Decide whose data you need	Do you need only your account, or also competitors/creators, or people talking about you?	Only your account → TikTok Studio • Competitors/creators → Rival IQ / Socialinsider / Sotrender • Mentions + sentiment → Brand24 • Hashtags/campaigns → Keyhole / Brand24
Pick the must-have analysis	Which of these are non-negotiable: retention/watch time, benchmarking, hashtag/campaign tracking, sentiment/SOV, influencer authenticity, alerts?	Retention → TikTok Studio (+ suites) • Benchmarks → Rival IQ / Socialinsider / Sotrender • Sentiment/SOV → Brand24 • Influencer authenticity → HypeAuditor • Alerts → Brand24
Reporting & sharing needs	Do you need client-ready reports, white-label, PPT/PDF/CSV export, scheduled emails, dashboards for stakeholders?	White-label + reporting → Socialinsider / Sotrender • Enterprise dashboards/workflows → Sprout Social • Shareable monitoring reports → Brand24 • Campaign reports → Keyhole
Workflow + team setup	Who uses it: solo creator vs team vs agency?	Team workflows + publishing → Sprout Social • Agency reporting → Socialinsider / Sotrender • Monitoring + alerts → Brand24

What are the most common mistakes when choosing a TikTok analytics tool?

The biggest mistake is picking a tool based on a nice-looking dashboard instead of your actual use case.

Here are the most common traps:

• Expecting third-party tools to replace TikTok Studio (they won’t match first-party watch time/retention accuracy for your own account).
• Choosing “all-in-one” tools that don’t go deep in what you really need (e.g., great publishing, weak TikTok reporting).
• Skipping competitor benchmarking and then guessing what “good performance” looks like in your niche.
• Not tracking what happens outside your profile (mentions, UGC, sentiment) — especially if your brand is talked about without tags.
• Paying for features you won’t use (e.g., influencer databases when you only need content performance).
• No plan for reporting (exports, scheduled reports, stakeholder-friendly dashboards), which makes proving ROI harder.
• Relying on a single metric (views or follower growth) instead of retention + engagement + trend context.
• Ignoring alerts and trend detection, so you find spikes or crises too late.

Are there any free TikTok analytics tools?

There are several genuinely free tools, ranging from TikTok’s built-in analytics to third-party tools that analyze public accounts, hashtags, trends, and sounds.

Below are the best options:

TikTok Native Analytics

TikTok’s own analytics are available for Creator and Business accounts and are completely free (once you’ve posted at least one video).

• What you get: Overview, content metrics, follower insights, live analytics
• Best for: Tracking your own account performance (views, followers, watch time, etc.)
• Cost: Free
• Where: Inside the TikTok app

TikTok Creative Center

This is TikTok’s own trend intelligence hub.

• What you get: Trending hashtags, music, creative insights, and industry breakdowns
• Best for: Trends, hashtags, sounds, top-performing ads/videos by region and niche
• Cost: Free

TimeToTok

Free to use for basic analysis, with additional features or recommendations for more advanced use.

• What you get: TikTok public profiles analytics and growth insights
• Best for: Analyzing any public creator/account quickly
• Cost: Free for most beginner creators, pay as you grow

Exolyt

Free basic analytics for small teams who are getting started.

• What you get: TikTok accounts’ analytics, hashtag analytics, and sound analytics
• Best for: Tracking one profile, one hashtag, and one influencer campaign
• Cost: Basic plan for $0

Are TikTok analytics tools helpful?

Yes, they can be beneficial for companies of all sizes.

They help you:

• See what actually drives results (watch time, completion rate, shares, saves—not just views)
• Improve content faster by spotting patterns across top-performing videos
• Benchmark against competitors to understand what “good” looks like in your niche
• Track campaigns and hashtags beyond your own profile (especially UGC)
• Monitor brand mentions and sentiment when people talk about you without tagging
• Prove ROI with reporting (dashboards, exports, scheduled reports for stakeholders)

TikTok Studio is great for first-party performance on your own account, but tools become most valuable when you need competitor insights, trend discovery, influencer analysis, or brand monitoring.

Are TikTok’s internal analytics enough?

Depends on your needs. The best analytics tool will be tailored to your goals.

TikTok Studio offers advanced analysis of your target audience, profile performance, and platform trends. However, it provides raw numbers, not insights, and is limited to your account.

What should a TikTok analytics tool track (besides views and likes)?

Beyond views and likes, a TikTok analytics tool should track:

• Retention: watch time, completion rate, replays
• Engagement quality: shares, saves, comments-per-view, engagement rate
• Audience: follower growth, demographics, active times
• Discovery: traffic sources, profile visits, clicks
• Content insights: top posts, best time to post, performance by format
• Optional extras: competitor benchmarks, hashtag/campaign tracking, mentions & sentiment, reporting/exports

Why brands should use TikTok analytics tools?

TikTok marketing can scale quickly, but only if you measure what works and optimize it promptly.

Analytics helps brands avoid wasted spend, improve creative performance, and prove ROI.

Here are the main reasons:

• Turn organic winners into ads: Analytics helps brands identify high-performing organic videos and “boost” them as ads for better ROI.
• Measure ROI & performance: Track views, engagement, clicks, conversions, and sales to prove what TikTok is actually delivering.
• Improve content strategy: Identify which video formats, hooks, lengths, and topics perform best, allowing you to replicate what works.
• Track competitors: Monitor what competitors post, which trends they’re using, and what gets strong engagement to stay ahead.
• Choose better influencers: Go beyond follower count by checking reach, number of mentions, engagement rate, average views, audience demographics, and sentiment.
• Understand your audience: Learn who they are, when they’re active, and what they respond to.
• Spot trends early: Catch rising sounds, hashtags, and formats before they peak to get cheaper, faster reach.

What’s the difference between first-party and third-party TikTok analytics tools?

First-party tools (TikTok Studio) are built into TikTok and give the most accurate metrics for your own account (watch time, retention, audience activity, LIVE insights).

Third-party tools connect to TikTok (and/or analyze public data) to add what TikTok doesn’t: competitor benchmarking, trend/hashtag tracking, influencer analysis, brand mentions & sentiment, alerts, and client-ready reporting/exporting.