How to Track Twitch Mentions? [2025]

In the last 30 days, “House of the Dragon” was mentioned 1.5k times on Twitch, reaching an audience of 23.4 million users. With 17% positive mentions and only 1% negative mentions, the sentiment around the show is mainly favorable. I got these insights from an advanced media monitoring tool. Want to know how?

Read on and learn how to track and analyze Twitch mentions to gain valuable insights!

Monitoring Twitch mentions helps you gauge the popularity and reception of your content, identify key influencers, and spot emerging trends. This information is crucial for optimizing your engagement strategies and improving your presence on the platform.

What are Twitch mentions?

Twitch mentions are basically when someone talks about a brand, streamer, or topic on Twitch. They can appear in video titles, descriptions, and even on the Twitch chat.

Mentions on Twitch can appear in your notifications. But only the ones about your account and when added correctly – with the “@” symbol.

So yes, you might know when your account is mentioned… and that’s it.

While Twitch mentions can be so much more!

If you’re into streaming or just want to promote your brand on Twitch – tracking these mentions helps you see what people are saying and feeling about you in real-time.

It’s super useful for:

• understanding what’s popular
• spotting trends
• finding which streamers have the most influence

By monitoring mentions, brands and influencers can better connect with their audience, tweak their content to fit what people like, and make smarter decisions about their Twitch strategy.

Benefits of tracking mentions on Twitch:

• Ability to track what people are saying about you in real time.
• Detecting the latest trends and popular topics within the community.
• Finding opportunities to interact directly with the audience.
• Identifying key influencers and streamers who can amplify the brand message.
• Monitoring mentions of competitors to understand their strengths and weaknesses.
• Protecting your reputation and quickly addressing any negative mentions or potential PR crises.
• Strengthening relationships with loyal fans and followers by acknowledging their mentions.

How to track Twitch mentions?

01 Manual tracking

Twitch doesn’t provide any internal analytics for mentions. Plus, sadly, it doesn’t provide any additional platform to track those conversations.

It will only inform you if someone mentions your profile using the “@” symbol.

This means untagged mentions can be easily missed, making manual tracking time-consuming and error-prone.

You’ll find this info in the notification panel when someone tags you:

02 Using a social media monitoring tool for Twitch

Specialized media monitoring tools are a fantastic choice for monitoring mentions on Twitch.

These tools track public mentions and can monitor your Twitch hashtags, brand names, event names, or virtually any keyword.

However, please note that they can only access public data, ensuring privacy for users’ private interactions. So, it’s not possible to track direct messages or private channels.

How to use a social listening tool for Twitch mentions?

Let me explain to you the whole idea in the example of Brand24.

Brand24 is an AI-powered tool that discovers, measures, and analyzes mentions on:

• Social Media Platforms – Tracks mentions on platforms like Twitch, Telegram, Facebook, Instagram, X, LinkedIn, YouTube, TikTok, and Reddit.
• Blogs and Websites – Monitors various blogs and websites for mentions of specific keywords or brand names.
• Forums – Keeps an eye on user discussions and threads in forums.
• Videos – Includes monitoring video content platforms like YouTube.
• Podcasts – Tracks mentions in podcast platforms.
• Review Sites and newsletters – Monitors customer reviews.

In Brand24 you set up a project for your specific keyword and the tool will find it’s mentions from all the sources above.

Your Mention Tab will show all the results for your chosen keywords. To narrow down the results to Twitch, scroll down the right-hand panel and type “twitch.tv” in the domain filter:

That way, you can collect even untagged Twitch mentions of your keyword – it can be your specific campaign name, product, your account name. Literally anything!

Brand24 can find keywords in titles and descriptions of streams on Twitch.

By collecting data from these diverse sources, you can gain a more comprehensive insight into how users perceive you on the Internet.

But Brand24 is more than just a tool for tracking mentions!

It also provides many AI-powered features that can analyze those mentions for you. Example?

The AI Anomaly Detector watches closely your project and analyzes it for unusual picks (like a sudden increase in the number of mentions on Twitch).

This feature is very important – you don’t need to find out why mentions suddenly increased hand by hand.

It quickly shows why your brand visibility increased or points out any potential risks to your digital reputation. Saves time and gives valuable insights without extra work.

Let’s talk about real examples now!

“House of the Dragon,” an HBO (now Max) TV series, saw a significant spike in mentions on July 8th. The main reason behind this surge was the release and positive reception of Season 2, Episode 4, titled “The Red Dragon and the Gold,” which spurred discussions around key characters and plot developments.

Good job, Max!

Another fantastic tool for analyzing your brand’s performance is the “Compare Periods” feature.

It allows you to benchmark your current performance against past data. You can track your progress across various Twitch metrics, such as:

• Volume of mentions
• Reach of your mentions
• Sentiment analysis
• Your brand’s overall Presence Score
• Advertisement Value Equivalency (AVE)
• User-generated content

Understanding what strategies are effective and which ones need improvement can help you optimize your approach and achieve better results. It’s great if you want to track how your keyword growth and detect areas for potential improvements.

For instance, take a look at the “House of the Dragon” TV series by HBO. The comparison shows a significant increase in mentions and reach:

Benefits of tracking mentions using an advanced Twitch monitoring tool:

• Real-time insights: Instantly know what people are saying about your brand or content on Twitch.
• Non-social and social media reach: See how far your mentions travel online and how many people they reach.
• Sentiment analysis: Understand the mood and tone of the conversations around your brand.
• Trendspotting: Stay ahead by identifying emerging trends and popular topics.
• Influencer identification: Find key influencers who can help amplify your message.
• Competitive edge: Perform competitor analysis to see what’s working for them and what isn’t.
• PR crisis management: Quickly address negative media mentions and manage potential PR issues.
• Community engagement: Discover opportunities to interact and build stronger relationships with your audience.

How to analyze Twitch mentions to gain insights?

Analyzing Twitch mentions can seem time-consuming. But it doesn’t have to be!

Instead of sifting through each mention one by one, use AI features that can automatically analyze the data and provide you with valuable conclusions.

AI Insights by Brand24 finds trends, changes in sentiment, and essential points about your brand. Plus, it presents them with simple conclusions.

See for yourself. This is what it looks like:

It helps you see the big picture without reviewing each mention by hand.

And I have to highlight my personal favorite – the Metrics Analysis feature.

It’s excellent at analyzing the reach, engagement, and influence of your mentions and creates easy-to-read charts and summaries.

You can identify the actual emotions expressed by users and learn which platform generates most of the negativity.

Check them out:

This gives you a clear idea of your brand’s performance on different platforms.

Social listening tools enable you to understand your brand’s image and how well your communication works. They’re also perfect for spotting new opportunities or risks in the market.

Pro tip: You don’t have to be a pro data analyst to make use of the media monitoring data!

If you want instant answers to your mentions-related questions – go for the AI Brand Assistant.

Remember the stats I mentioned at the beginning of this article?

Well, this is the whole report I got from the Brand Assistant:

Here’s a bit on unusual events during the last 30 days:

And some insights:

Conclusion

Tracking mentions on Twitch is invaluable for streamers and brands that want to promote themselves there.

While manual monitoring may suffice for smaller brands – if you get over 1,000 mentions per month, I suggest opting for an advanced tool like Brand24.

Such tools automatically gather and analyze mentions, saving time and providing deeper insights.

Final thoughts:

1. Regularly monitor your mentions to stay informed about brand perception and adjust your strategy accordingly.
2. Use sentiment analysis to understand the mood of discussions around your brand, helping you respond appropriately and improve your content.
3. Using AI tools like Brand24 can save you time and offer features such as sentiment analysis, competitive analysis, and trend detection.

Ready to enhance your Twitch game? Start your trial with Brand24 now!