Blog / Digital Marketing

TikTok Hashtag Analytics: 2026 Ultimate Guide

Updated: February 26, 2026

10 min read

TikTok hashtag analytics help you understand which tags drive reach, engagement, and real visibility… not just views. By tracking hashtag data, you can spot trends early, optimize your content strategy, and boost your growth!

How to start TikTok hashtag analytics?

Hashtags on TikTok serve to categorize content, enhance discoverability, and tap into trending topics. Analyzing them is a valuable data source. It enables understanding:

• Latest trends
• Audience interests
• Engagement patterns
• Industry benchmarks

To put it simple: Hashtags show how users discover and interact with content on TikTok. 

By understanding the metrics above, you can identify popular topics, measure campaign effectiveness, and tailor content to resonate more with your target audience. 

Additionally, hashtag analysis helps in tracking your content’s reach and impact. And this kind of insight is invaluable for strategic decisions. 

Why? 

It will lead you to enhanced visibility and better engagement on the platform.

TikTok’s internal analytics provide useful insights for hashtag performance. These include basic metrics like the number of views, trending sounds, and engagement associated with specific hashtags.

This data helps in understanding the reach and perception of your content. 

So, if you are looking for some free TikTok analytics tools and don’t need advanced features, the internal TikTok analytics tool should be your first stop.

However, TikTok’s analytics might not be the best for deeper insights such as demographic breakdowns, long-term trends, and detailed engagement analysis. 

For a more comprehensive understanding of hashtag performance, especially for strategic marketing and content planning, it’s beneficial to complement TikTok’s insights with external TikTok analytics tools.

How to analyze hashtags on TikTok? 10 steps 

01 Check the volume of mentions

High mention volumes mean successful engagement and great visibility, while low volumes can signal the need for strategy adjustments. 

Additionally, tracking TikTok mentions helps in understanding trends and audience preferences, enabling more targeted and effective content strategies. 

And as you can imagine, this data is invaluable for optimizing social media campaigns and maximizing ROI on marketing efforts.

Let’s take a look at Nike’s hashtag “#NikeRunning.” In the last 30 days, it has been mentioned almost 500 times on TikTok:

For a broader perspective, it’s worth monitoring also different platforms. 

For example, Brand24 collects data about your hashtags from many social media platforms but also tracks non-social data. So, it gives you a holistic picture of how widely your hashtag is being used.

Its data sources include:

• Social media platforms
• Review sites
• Blogs
• Video platforms
• Podcasts
• Forums
• Online news sources
• Other publicly available sources

So, how is Nike doing beyond TikTok? 

The #NikeRunning got over 11k mentions when considering all data sources. And that stays for 7 653 464 estimated social media reach. Crazy!

02 Measure social media reach

Reach is a key metric that represents the total number of unique users who have seen content associated with a specific hashtag. 

Measuring reach helps you:

• Monitor your campaign’s impact and its effectiveness in engaging with your target audience.
• Understanding how well your hashtag performs across different platforms.

This enables a more informed and strategic approach to content planning and audience engagement.

It’s especially important on TikTok, as the platform’s algorithm makes it possible to get super high reach without a lot of mentions. It’s all thanks to the possibility for your content to “go viral”. 

As you can see below. The number of mentions doesn’t really go hand in hand with reach.

03 Detect the hashtag popularity

In the world of TikTok, where trends and hashtags can make or break a campaign, understanding a hashtag’s Presence Score is key. 

This metric is a deep dive into how impactful and influential your hashtag really is within TikTok’s dynamics.

By tracking the Presence Score, you get valuable insights to fine-tune your strategies. 

And finally, you can ensure your hashtag resonates with TikTok’s diverse audience, and your content stands out in a crowded digital landscape.

As you can see, the #NikeRunning Presence Score is 30, which isn’t much.

But it’s also not bad!

It’s higher than 62% of brands, and the score is solid (it doesn’t change much over time).

04 Conduct sentiment analysis

Monitoring the sentiment of hashtags is crucial for understanding public perception of your brand or campaign on social media. It goes far beyond just counting likes or shares.

Sentiment analysis offers data on how people feel about your content. 

Are they responding positively, negatively, or neutrally? This knowledge enables you to tailor your messaging, address concerns, and capitalize on positive trends. 

Essentially, it’s a powerful social media tool for aligning your TikTok marketing strategy with audience needs. 

Do you want to ensure your content resonates effectively with your target audience?

Here’s how it looks in the Brand24 panel. You can easily switch the sentiment of displayed mentions and analyze their content:

And here’s a quick overview of the general sentiment of the “#NikeRunning. It is very positive overall. People enjoy sharing their running stories and have a sense of belonging when using the hashtag.

The number of negative mentions is low (6 in 30 days) and doesn’t change much. When it comes to positive mentions, the number occasionally grows and drops, reaching a number of 145 in 30 days.

05 Track engagement

Measuring hashtag engagement is important if you want to understand how users interact with your content on TikTok.

The TikTok metrics you should track include likes, comments, shares, and video views.

Why?

This TikTok data reveals the level of active voices your content is generating. High engagement rates indicate content resonance and a strong audience connection.

The TikTok below got over 270 shares – it means one thing. This content is what Nike’s audience loves.

06 Detect influencers using the hashtag

Let’s talk a bit about the world of TikTok influencers – the trendsetters and crowd-pullers. 

In the realm of TikTok, influencers are more than just people with a bunch of followers and viral videos.

They’re the heartbeat of this platform. Identifying influencers who use your hashtags can be a game-changer for your marketing campaigns. 

Why?

Mostly because of how partnering with these TikTok creators can boost your social performance.

Influencer marketing will amplify your message, extend your reach, and lend credibility to your campaigns.

TikTok influencers bring your hashtag to life, infusing it with a personality that resonates with their and (fingers crossed) your audience.

On this specific social media platform, creator-driven content remains supreme. People seek natural content they can relate to!

Each influencer brings their unique flair, expanding your reach into corners of TikTok you might never have explored.

They lend credibility and authenticity to your campaigns, making your message not just seen but felt.

But how do you find these people? And, more importantly – how to find the RIGHT ones?

As you probably know, it isn’t just about finding someone with a high follower count and trending videos. 

It’s about discovering influencers whose style, tone, and audience align perfectly with your brand. And these will definitely be part of your hashtag community.

Monitoring tools can provide lists of influencers that engage with specific hashtags.

Plus, TikTok analytics tools like Brand24 can provide you with an overall “most active” account list. It can be super helpful when looking for the best people for your brand.

Before, I used to conduct Influencer analysis by checking each profile by hand, and I wasted a lot of time on that. With analytics tools, I get a ready-to-use list with just a few clicks.

Of course, I do double check these people’s content ideas to make sure they match my brand’s vibe… but it’s so much easier and more effective.

Here’s the list of potential influencers generated by Brand24:

As you can see, the tool also offers an “Influencer Score”, which is an estimated insight into which source or author has the greatest impact on TikTok for your brand.

So, are you ready to take your brand TikTok account to a whole new level?

07 Check related hashtags

Exploring related hashtags is great for expanding your content’s reach and relevance. But how to find them?

Monitoring tools like Brand24 list related hashtags and can help you understand the broader conversation around a topic. Thanks to that, you can identify new areas for engagement and boost your TikTok content’s reach.

This insight is particularly valuable for brands and social media managers looking to stay ahead of TikTok trends and ensure their content remains relevant. 

Plus, if you want to know about upcoming trends earlier – this feature is your friend!

08 Compare to competitive hashtag

Comparing your hashtag with competitors can provide critical TikTok insights and improve your content’s performance. It helps understand your position in the market and identify areas for improvement.

Are you using enough TikTok hashtags? Perhaps your strategy needs some adjustments?

Competitor analysis can reveal gaps in your strategy and opportunities to innovate your content on TikTok.

As you can see below, Nike’s #NikeRunning is doing way better than Under Armour’s #ProtectThisHouse. Probably because of the greater amount of user-generated content (UGC), which works like a charm on TikTok.

09 Track the performance over time

Long-term tracking of your hashtag’s performance is crucial for understanding its lifecycle and impact over time.

This TikTok analytics can reveal patterns and trends, informing strategic decisions for future campaigns and content on TikTok. It’s about adapting and evolving with the platform’s ever-changing landscape.

Conclusion

Creating TikTok hashtags effectively can be a game-changer for your TikTok marketing strategy. 

They’re crucial in boosting the visibility of your TikTok posts, engaging with a broader audience, and enhancing your brand’s presence in this dynamic social media landscape.

But, it’s essential to know if you’re on the right track.

To make informed, data-driven decisions, you need to delve deep into hashtag analytics. Without tracking and analyzing the right metrics, your strategy could be hit-and-miss.

FAQ

How do I check hashtag analytics on TikTok?

You can use TikTok’s native analytics (available on Business and Creator accounts) to track views, engagement, and video performance.

For deeper hashtag insights like sentiment, competitor tracking, and cross-platform reach, you’ll need external analytics tools.

Are TikTok native analytics enough?

TikTok’s native analytics provide a good starting point, but they often fall short in delivering in-depth insights. 

Social media monitoring tools are a great help in this process, as they offer comprehensive monitoring and analysis of hashtag campaigns. Without these tools, accurately monitoring a hashtag’s performance is challenging.

How do I find trending TikTok hashtags?

You can:

• Check TikTok’s Discover page
• Monitor trending sounds
• Analyze competitors
• Use social listening tools to detect rising hashtag spikes\

What metrics should I track for hashtag performance?

The most important metrics include:

• Reach
• Engagement (likes, comments, shares)
• Mention volume
• Sentiment
• Influencer activity
• Growth over time

How can I compare TikTok hashtag performance over time?

Track metrics like mention volume, reach, engagement rate, and sentiment week over week or month over month. Long-term trend tracking helps you identify seasonality, campaign impact, and rising or declining hashtag momentum.