100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Everything You Need to Know About Online Review Monitoring

Review monitoring is crucial for you brand awareness. Discover top tips on how to monitor your online reviews

How to Measure Marketing Performance? [2026]

Measuring marketing performance is indispensable if you want to play this game seriously. Know the most important 11 metrics and streamline your marketing!

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Get the Brand24 trial and start social listening like a PRO.

7 Key Newsletter Metrics You Should Track in 2026

Tracking appropriate newsletter metrics can skyrocket your results to the highest level! Here is the ultimate list of the only 7 newsletter metrics to track.

How to Track Telegram Mentions? [2026]

Wisely used, Telegram mentions can support your brand visibility and improve people's sentiment towards you! Find out how to measure them efficiently!

8 Key B2B Marketing Metrics You Should Track in 2026

You don't need to track everything! These 8 B2B marketing metrics are enough to assess if your business-to-business marketing works well... or not.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.