100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

7 Key Newsletter Metrics You Should Track in 2026

Tracking appropriate newsletter metrics can skyrocket your results to the highest level! Here is the ultimate list of the only 7 newsletter metrics to track.

How to Track Telegram Mentions? [2026]

Wisely used, Telegram mentions can support your brand visibility and improve people's sentiment towards you! Find out how to measure them efficiently!

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8 Key B2B Marketing Metrics You Should Track in 2026

You don't need to track everything! These 8 B2B marketing metrics are enough to assess if your business-to-business marketing works well... or not.

10 Key Social Listening Metrics You Should Track [2026]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 10 top ones you should start monitoring today!

How to Measure and Increase X (Twitter) Visibility? [2026 Guide]

A good X (Twitter) visibility can significantly boost your brand's presence on the platform and reach beyond your current follower base! Read how to improve it!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.