100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

10 Easy Steps to LinkedIn Hashtag Analytics [2025]

LinkedIn hashtag analytics is very underrated. Meanwhile, it can skyrocket your LinkedIn presence. Follow these steps and use LinkedIn's full potential!

5 Easy Steps to YouTube Competitor Analysis in 2025 [+GoPro Case Study]

YouTube competitor analysis is essential to grow your channel wisely. It combines a set of techniques and tools making the whole process well-ordered.

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How to Measure Crisis Performance? [2025]

Crisis performance means how well you handle a difficult situation. To measure it, you need only five simple indicators. Check them out!

7 Social Listening Examples From Inspiring Brands [2025]

Social listening is an outstanding marketing strategy you can use in multiple practical ways. Read these seven amazing examples and learn how big brands benefit from it!

How to Make a Competitive Analysis Report [Template + Examples]

You absolutely need to know what your competitors are up to. After all, how do you want to compete with them if you don't do any research? Here's how to create a top-notch competitive analysis report with awesome tips and examples.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.