The 13 Best Instagram Analytics Tools to Use in 2025

Instagram now has over 2 billion active users, making it a crucial social platform for marketers. But running an Instagram account requires a lot of effort. You need to know your target audience really well, optimize your content, and create campaigns that deliver. How to do it? Instagram analytics tools can tell you.

Quick summary:

– Free internal analytics provided by Instagram can give you some data, but it doesn’t give any in-depth insights and is limited to your followers only.

– AI features can make any analysis faster and easier, whether it’s market research, competitor analysis, or performance overview.

– There are many tools out there, and you need to tailor the tool to your needs and goals.

In this article, I’ll go through a list of the best Instagram analytics tools, explain their pros and cons, main features, and who they are suitable for.

I chose the tools based on my own experience, Reddit users’ opinions, and professional rankings like G2 and Capptera.

Ready?

Let’s begin!

What are the Best Instagram Analytics Tools?

01 Brand24

Brand24 is a media monitoring tool that tracks mentions online.

In terms of Instagram, it monitors public accounts and Instagram posts to gather info about you, your product, your campaign, or generally your brand.

How it works?

You set up a media monitoring project for your keyword (brand name, hashtag, anything – just make sure it’s unique to ensure relevance) and get insights.

Brand24 will collect insights on what Instagram users are saying about your brand.

Plus, it has amazing AI features.

For example, a built-in AI Brand Assistant which combines your project data with ChatGPT knowledge. You can ask it questions regarding your performance, market trends, your competitors, and much more.

Here’s what I got as I asked for Instagram trends for Duolingo:

And my personal favorite one is shareable and customizable reports.

You can generate them within minutes and share with anyone interested via a simple link.

Also, Brand24 tracks mentions from various sources, such as social media platforms, news, blogs, videos, forums, podcasts, and reviews, so you can use it as an all-in-one tool and take care of different platforms in one place.

Other tools’ capabilities include:

• Preparing a list of Instagram’s trending hashtags
• Presenting a list of top public profiles
• Providing sentiment analysis
• Conducting competitor analysis

📊 Rating:

4.6 on G2 (297 reviews)

💪 Strengths:

1. AI features and reports can provide detailed analysis within minutes.
2. Collects data beyond your own followers.
3. Provides advanced engagement metrics and audience analytics.

👎 What could be better:

It doesn’t have scheduling features – focuses on detailed insights.

⭐️ Overall verdict:

This social media analytics and social listening tool will be perfect for medium and enterprise companies. It keeps introducing new features based on the user’s queries and includes AI technology.

What people on G2 say about this tool:

“The most useful aspect of Brand24 was not only its ability to monitor all mentions and interactions live, but also to interpret them along with AI to understand their true impact. On the other hand, it is also worth highlighting that the assistance from the Brand24 staff is a great advantage, as it provided us with instant solutions and the necessary confidence to understand the tool deeply. 10/10.”

– G2 user

02 Instagram Internal Analytics

The analytics section on Instagram is called Instagram Insights.

It’s a free Instagram analytics tool, but it has its limitations.

Since Instagram is focusing on business clients, Instagram analytics offers a lot of helpful information for your business about your followers and performance.

Instagram Insights are available for anyone who has a business or creator account.

The internal Instagram analytics provides data about:

• Your follower growth
• Your Instagram audience demographics
• Instagram engagement metrics like impressions and views.
• The best-performing posts

These metrics provide actionable insights that can help refine your Instagram marketing strategy.

How to access it?

Tap the hamburger menu (three horizontal lines) in the top right of your profile, then tap “Insights.”

So, why would you need other Instagram analytics tools if Insights offers robust and free analytics?

As I said, it has its limitations. To run a successful marketing campaign, you need a more specific set of data that is not available via Instagram Insights.

Don’t get me wrong – Instagram Insights offers a nice collection of data. But when it comes to Instagram analytics, there’s so much more you can’t miss, and this is simply just a beginning.

📊 Rating:

not available

💪 Strengths:

1. Free option.
2. Includes key Instagram metrics like follower growth and audience demographics.

👎 What could be better:

It’s not possible to manage multiple Instagram accounts at once, and it’s limited to your own profile data (won’t access information about people who don’t follow you but interact with your brand)

⭐️ Overall verdict:

This social media analytics tool will be perfect for single social media managers who want to start analyzing their performance but don’t need advanced analytics.

03 Hootsuite

Hootsuite is most known among social media management tools because of its post-scheduling features.

But it is also an analytics tool that measures social media performance across various platforms, including Instagram.

This tool gives access to data related to posts, such as engagement, reach, reactions, etc.

You can also create customized reports that present an Instagram overview.

📊 Rating:

4.2 on G2 (5.990 reviews)

💪 Strengths:

1. The tool combines detailed Instagram analytics with the possibility to manage multiple Instagram accounts.
2. You can schedule Instagram posts and track their impact on engagement metrics.

👎 What could be better:

People admit the price is high, plus some report problems with tagging people or organizations in Instagram posts.

⭐️ Overall verdict:

This social media analytics tool is versatile and includes most of the most important features. It’s a match for various companies, from small to big ones.

What people on G2 say about this tool:

“Hootsuite’s best feature is its ability to manage multiple social media accounts in one place. It allows you to schedule posts, track analytics, monitor conversations, and engage with your audience across various platforms like Facebook, Instagram, Twitter, and LinkedIn—all from a single dashboard. This centralized approach helps save time and improve efficiency. Additionally, Hootsuite’s reporting tools are detailed and customizable, allowing for easy tracking of performance metrics, which makes it easier to adjust strategies as needed.”

– G2 user

04 Sprout Social

Sprout Social enables analyzing Instagram data at both the post and profile levels.

It identifies top posts based on users’ engagement, discovers influencers that interact with your content, and measures the effectiveness of videos.

With this tool, you can increase engagement through real-time monitoring. Despite the statistics features, Sprout Social is also equipped with post scheduling.

The tool also covers Instagram Stories, which is a big plus.

📊 Rating:

4.4 on G2 (4.032 reviews)

💪 Strengths:

1. Beyond Instagram analytics, it also has social listening capabilities.
2. Monitors also Instagram Stories.
3. Includes crucial engagement metrics and scheduling options.

👎 What could be better:

One of the pricier tools on the market, which might be a barrier for small businesses or freelance social media managers.

⭐️ Overall verdict:

Sprout Social is a high-quality tool with exceptional reporting and performance tracking. Ideal for teams and agencies that need collaborative features and advanced insights into Instagram performance.

What people on G2 say about this tool:

“Sprout is the ultimate all in one tool! I love how user-friendly the interface is and the customer support that’s available. Having every social media management tool I need in one place makes my job sooooo much easier. Plus the onboarding made our implementation seamless.”

– G2 user

05 Keyhole

Keyhole interprets real-time statistics and indices. It is a keyword and hashtag tracker.

With this tool, you will be able to analyze the current efforts. Keyhole also addresses which of your internal strategies provide value to the social community and work better.

It also allows you to create a feed to follow competitors’ Instagram accounts to determine what works for them. So, you’ll be able to implement those solutions in your Instagram account strategy.

📊 Rating:

4.3 on G2 (69 reviews)

💪 Strengths:

• Real-time tracking of hashtags, keywords, and campaigns.
• Competitor monitoring and benchmarking tools.

👎 What could be better:

Pricing might be too steep for small businesses and freelance social media managers. Plus, some users mention the UI could be more intuitive.

⭐️ Overall verdict:

Keyhole is a powerful analytics solution for marketers who run regular campaigns or hashtag campaigns. Especially useful for medium to large businesses that rely on data-driven decisions and competitor benchmarking.

What people on G2 say about this tool:

“I’ve been using Keyhole almost since the beginning and what I love best is the flexibility in the data that can be tracked and captured. It has made evaluating ROI of different campaigns and tactics much easier.”

– G2 user

06 Iconosquare

Iconosquare is one of the social media analytics tools that are dedicated to brands and agencies. It will help you to optimize your Instagram content strategy and boost follower growth.

The tool tracks various metrics like follower evolution, engagement rate, and reach.

What is very interesting is that this Instagram analytics app suggests the best time to post. Furthermore, it helps to understand how your Instagram content impacts the engagement rate.

📊 Rating:

4.5 on G2 (128 reviews)

💪 Strengths:

• Detailed insights, including best-time-to-post features.
• User-friendly dashboard.
• Scheduling and comment management in one place.

👎 What could be better:

• Limited functionality for Instagram analytics on lower-tier pricing plans.
• Story analytics could include more detailed metrics.

⭐️ Overall verdict:

It’s a go-to Instagram analytics tool for agencies and marketing teams that want to combine scheduling and performance monitoring. Its smart scheduling suggestions are particularly helpful for improving organic reach on social media.

What people on G2 say about this tool:

“Iconosquare is complete both in terms of the ability to schedule on our social networks and for the essential statistics for our work.”

– G2 user

07 SocialPilot

SocialPilot is an Instagram analytics tool that provides in-depth analysis. It also enables running a content calendar and scheduling posts.

With this tool, you can analyze all your Instagram accounts in one place. SocialPilot tracks metrics such as likes, impressions, shares, views, clicks, engagements, etc.

Plus, through the audience insights tab, you’ll understand your target audience better. SocialPilot analyzes followers’ activity and suggests the best time to post on social media.

📊 Rating:

4.5 on G2 (830 reviews)

💪 Strengths:

• Great value for money with Instagram analytics + scheduling and the possibility to manage multiple social media profiles.
• User-friendly UI, great for beginners.

👎 What could be better:

You won’t be able to conduct advanced competitor benchmarking. Plus, its analytics are limited compared to other social media analytics tools.

⭐️ Overall verdict:

SocialPilot is a smart choice for small businesses or social media managers handling multiple profiles. It balances Instagram analytics with scheduling power without stretching your budget.

What people on G2 say about this tool:

“Easy to use, intuitive and simple. I like that I can schedule posts ahead of time and forget about it.”

– G2 user

08 Emplifi Social Marketing Cloud

Emplifi is one of those Instagram analytics tools that allow tracking the performance of multiple profiles.

You can create customized dashboards and view social media reach, impressions, top posts, and frequently used hashtags.

The tool also provides advanced analysis of the audience. And it helps to understand competitors and build a business advantage.

Its interesting feature is tracking influencers – it evaluates which influencers are the most effective.

📊 Rating:

4.3 on G2 (236 reviews)

💪 Strengths:

• Advanced competitor analysis and influencer tracking.
• Highly customizable dashboards and support for other social media platforms.

👎 What could be better:

Some users say the learning curve is steep. Plus, pricing is premium, so it’s an option for large businesses.

⭐️ Overall verdict:

Emplifi is ideal for enterprise teams looking for full social media control – from analytics and strategy to influencer management and execution.

What people on G2 say about this tool:

“I like that you can gather all your social media and content in one place and also post directly to all or one social media the content, as well as you can review every stat from one place.”

– G2 user

09 HypeAuditor

HypeAuditor is one of the Instagram analytics tools that offers advanced influencer marketing metrics.

The tool has influencer analytics like follower growth and demographics, engagement rate, audience interests, and advertising performance.

If you are seeking software to assist you in finding high-quality influencers, consider using HypeAuditor.

With this tool, you can easily find creators who are growing quickly and are similar to your top influencers.

HypeAuditor can help you manage and analyze your Instagram campaigns with influencers. And a big plus – it will help you to manage your payments too.

📊 Rating:

4.6 on G2 (206 reviews)

💪 Strengths:

• Unmatched depth in influencer metrics and fraud detection.
• Helps identify and analyze rising influencers on social media.

👎 What could be better:

This tool is more suited for influencer discovery than brand-owned content analysis.

⭐️ Overall verdict:

HypeAuditor is an excellent choice for brands and agencies running influencer campaigns. It provides unmatched insights into influencer credibility and campaign effectiveness, ideal for ROI-focused decisions.

What people on G2 say about this tool:

“It gives the opportunity to have credible data regarding influencer metrics and the ability to discover new ones.”

– G2 user

10 Sprinklr

Sprinklr Social is a platform designed for large businesses with complex social media needs.

It offers fully customizable dashboards and analytics, where it tracks engagement, impressions, audience growth, and campaign performance.

What sets Sprinklr apart is its ability to integrate seamlessly with other enterprise tools and provide omnichannel reporting, making it a powerhouse for brands managing large-scale campaigns across various markets.

📊 Rating:

4.1 on G2 (1032 reviews)

💪 Strengths:

• Advanced customizable reporting features.
• Integration with various CRM and customer care tools.

👎 What could be better:

It requires onboarding and time investment to learn it, so it’s not a good fit for smaller teams due to complexity.

⭐️ Overall verdict:

Sprinklr Social is a robust Instagram analytics solution for enterprises seeking full control over social listening, engagement, and reporting. It is best for experienced global social media teams.

What people on G2 say about this tool:

“Sprinklr Social’s has robust capabilities, that allows you to fully customize the platform – if your time permits.”

– G2 user

11 Sendible

Sendible is an all-in-one social media management tool with scheduling and analytics features.

For Instagram, it helps track post performance and engagement, while also making it easy to maintain a consistent publishing schedule.

It’s especially useful for solo marketers and small teams who need to keep content flowing while managing other tasks.

The intuitive UI and automated post queues make it easy to stay on top of social strategy, even when you’re away.

📊 Rating:

4.5 on G2 (887 reviews)

💪 Strengths:

• Scheduling and automation for Instagram.
• Easy-to-use interface perfect for solo marketers.

👎 What could be better:

It has only basic analytics, so it probably won’t meet enterprise-level reporting needs.

⭐️ Overall verdict:

Sendible is a good choice for small business marketers juggling multiple tasks. It keeps Instagram content going without a hitch and offers enough analytics to track basic performance trends.

What people on G2 say about this tool:

“With Sendible, I easily schedule my social media posts. I am single-handedly responsible for the entire marketing of the company, so when I go on holiday, I find it important that the social media posts continue. I couldn’t live without Sendible anymore.”

– G2 user

12 ContentStudio

ContentStudio offers social media scheduling, planning, and analytics all in one place.

For Instagram, it helps track engagement metrics, follower growth, and post performance.

It’s particularly useful for teams as it allows collaboration and clear content planning.

You can also automate campaigns and optimize posting times based on previous performance.

📊 Rating:

4.6 on G2 (351 reviews)

💪 Strengths:

• Powerful content workflow tools for collaboration.
• Automation and scheduling for Instagram and other platforms.

👎 What could be better:

Some people report that they could improve Instagram reporting and add more detailed insights.

⭐️ Overall verdict:

ContentStudio is ideal for teams and marketing departments. Its planning and automation features simplify execution, and its Instagram analytics are solid enough for most use cases.

What people on G2 say about this tool:

“ContentStudio allows me to optimize the workflow in my company, it is easy to use and allows me to schedule plan my content.”

– G2 user

13 Agorapulse

Agorapulse is a social media tool that combines publishing, engagement, and analytics in one dashboard.

It tracks Instagram performance metrics like impressions, reach, engagement rate, and follower growth.

You can also group profiles by project or client, which is particularly handy for agencies.

Its queue feature ensures content is always lined up and ready to go, while its reporting tools help identify what content performs best.

📊 Rating:

4.5 on G2 (958 reviews)

💪 Strengths:

• Intuitive interface and profile grouping.
• Publishing queue and reporting features.

👎 What could be better:

The analytics depth may not suit highly technical marketers.

⭐️ Overall verdict:

Agorapulse is perfect for small agencies and in-house teams that need organized workflows and consistent Instagram reporting. It’s easy to use and delivers the key metrics without overcomplication.

What people on G2 say about this tool:

“I love the ability to monitor and respond to multiple social media platforms all in one space. I love that I can group the profiles and organize it. The queue feature is great.”

– G2 user

What should you consider when choosing an Instagram analytics tool?

When selecting an Instagram analytics tool, it’s crucial to take into account a few significant factors.

Think about the specific features and metrics you need to track on Instagram.

Make sure the tool you choose offers the necessary capabilities to meet your needs!

For some inspiration, I listed below the crucial Instagram metrics.

Perhaps these would be the ones important for you?

1. Follower growth: The number of Instagram profiles that follow your account.
2. Social media reach: The number of Instagram profiles that might have come across your Instagram post.
3. Profile view: The number of times your Instagram profile was viewed.
4. Post engagement: The number of all interactions (likes, comments, saved) your post generated.
5. Social mentions: The number of mentions of your Instagram handle or hashtags.
6. Hashtags: The number of your hashtags mentions by Instagram profiles.
7. Audience demographics: Gender, age, and location distribution of your followers.
8. Hours: The Top hours your followers are the most active.
9. Days: The Top days your followers are most active.
10. Video views: The number of views your video, IGTV, and Reels got.
11. Instagram story analytics: The number of views and reactions your Insta Story got.
12. Live viewers: The number of profiles that saw your Instagram live.
13. Viewers: The overall number of profiles that saw your Instagram live at any time.

And if you want to learn more about them, here’s an article about Instagram metrics.

Conclusion

Well, there you have it! A list of the top Instagram analytics tools. These tools can help you with detailed analytics, including tracking influencers, hashtags, or engagement metrics.

Many of them also track other major social media platforms. So, if you’re active on other socials too, consider choosing the tool that would include them all.

Key takeaways:

• AI features can provide you with valuable Instagram insights within minutes. Make sure to give them a try in terms of competitor analysis, trends detection and reporting.
• I suggest considering Brand24, SproutSocial, Hootsuite and Keyhole for market research, and monitoring the performance beyond your own profile.
• HeypeAuditor and Brand24 will be great for finding relevant influencers
• ContentStudio, Emplifi, and Sendible offer less analytics, but will be great for managing your profile and scheduling posts.

Ready to up your Instagram game? Start a free Brand24 trial and watch your profile grow!