The 16 Best Marketing Software to Use in 2024

Are you ready to up your marketing game in 2024? 

Whether you’re a seasoned pro or just starting out, having the right tools can make all the difference. The latest marketing software offers incredible features that can supercharge your efforts, from automating tedious tasks to gaining deep insights into customer behavior.

Marketing software are various tools designed to streamline, automate, and measure marketing efforts. These include email marketing software, social media management tools, social media marketing platforms, and CRM systems. These tools simplify complex tasks, save time, and provide data-driven insights. By automating routine processes and offering real-time analytics, marketing software helps you connect with your audience more effectively, focus on strategic planning, and maximize your return on investment.

But with so many options available, it can be challenging to determine which ones are worth your time and money. 

Don’t worry. We’ve got you covered! 

In this article, we’re diving into the best marketing software you must try this year. 

Let’s find the perfect fit to help you crush your marketing goals!

Top Marketing Software Tools:

01 Brand24 for media monitoring

Free 14-day trial.

Brand24 is a cutting-edge media monitoring and social listening tool designed to keep you informed about everything related to your brand in the digital space. 

Whether you’re a marketer, a PR professional, or a business owner, Brand24 is your own personal radar, constantly scanning the web for conversations and trends that matter.

This means you can catch the latest buzz or even potential PR crises, allowing you to respond swiftly and strategically. 

But it’s not just about catching mentions; Brand24 digs deeper with sentiment analysis. 

Knowing the sentiment can help you fine-tune your messaging and customer service approach.

As you can see, Ryanair had 2 significant spikes in negative mentions in the past month. 

Let’s switch to the Mentions & Reach view to get more insights on that.

There are some peaks, but how do you know what caused them?

Our Anomaly Detection feature helps with that. It analyzes all the mentions from that day to determine the reason for the spike.

What happened in Ryanair’s case?

Ryanair is known for its dark humor and playful marketing, so why did people not like this one?

The answer hides in the mentions.

People didn’t like the airline’s political involvement and referred to Ryanair’s generally poor service.

This situation may require online reputation repair and the use of crisis management software.

But measuring online performance doesn’t stop here.

You can track many more parameters for your business with our marketing software. 

The key marketing metrics are:

• Presence Score: Check your brand visibility online compared to your competitors.

• Reputation Score: Prevent reputation crisis by monitoring your business reputation online.
• AVE: Know the advertisement value equivalent of your online mentions.
• Share of Voice: Make sure your audience sees you among your competitors.

Additionally, there are AI-powered brand metrics. They will streamline your digital marketing by providing actionable insights into your performance and social media presence.

Leverage the power of:

• AI summary of your performance to get a quick wrap-up and overview of your marketing performance on multiple social media platforms and beyond.

• Emotion Analysis per platform to detect the worst performing platforms and improve your performance with remedial social marketing campaigns.

As you can see, Brand24 detected the X (Twitter) controversy and feelings of disgust around it.

Interestingly, the scandal didn’t spread to other social media platforms. This means Ryanair was lucky and can quite easily solve the problem by addressing it on their X profile.

• Social media dominance to know which social platforms discuss your brand the most frequently.
• Reach sentiment to inform you if the buzz about you is positive or negative. 
• Reach efficiency per source to direct your platform choice when optimizing your brand reach.
• and more!

Another cool thing about Brand24 is its competitive analysis features. You can keep an eye on what your competitors are up to, helping you stay ahead of the game.

Easily compare multiple competitors using the Comparison tab.

Another way to do competitor research with Brand24 is to use our innovative Brand Assistant.

That’s one of our best automation features that you won’t find in other online marketing tools.

It’s like Chat GPT but way smarter. It uses all the social media monitoring insights to inform and support its answers.

This way, it’s less prone to hallucinating than Chat GPT, as it has data collection on which its answers can be based.

Additionally, with Brand24, you can generate detailed reports. They are great for internal analysis and perfect for sharing with stakeholders. 

In a nutshell, Brand24 is like your brand’s best friend in the digital world.

With its advanced features, Brand24 helps you keep track of your online presence on multiple channels and maintain a steady hand on the tiller.

Key features:

• Real-Time Mentions Monitoring: Receive instant alerts for brand mentions on social media, blogs, news sites, forums, and other public sources.
• Sentiment Analysis: Gauge the emotional tone of online discussions about your brand.
• Competitive Analysis: Monitor competitor activities and public perception.
• Influencer Identification: Find key influencers and advocates talking about your brand or industry.
• Anomaly Detection: Use AI-powered features to detect changes in reach and mention volume.
• Engagement Metrics: Measure interactions, reach, mention volume, and other engagement metrics.
• AI Metrics: Analyze advanced AI-powered metrics to assess your marketing efforts.
• AI Brand Assistant: Quickly gain brand insights using AI.
• Mobile App: Access real-time notifications and insights on the go.

02 SEMrush for digital marketing

SEMrush is a comprehensive digital marketing toolkit for improving a business’s online visibility across various channels, including search engines and social media. 

It’s mostly known for its powerful SEO capabilities, which make it a go-to tool for SEO professionals and marketers who want to optimize websites and content. 

One of the primary benefits of SEMrush is its extensive suite of tools for keyword research, competitive analysis, and backlink auditing. 

These features allow users to uncover valuable insights into keyword opportunities, understand competitor strategies, and build a robust backlink profile.

This marketing tool offers a free plan, so why not try it?

SEMrush also excels in content marketing and PPC (Pay-Per-Click) management. 

Its content marketing tools help users identify trending topics, optimize content for SEO, and track content performance. 

SEMrush provides comprehensive data on keyword bids, ad copy, and campaign performance for PPC campaigns, enabling businesses to maximize their ad spend. 

SEMrush’s site audit tool also identifies technical SEO issues, such as broken links and duplicate content, providing actionable recommendations to improve site health. 

The platform’s all-in-one nature and detailed reporting capabilities make it a versatile solution for marketers looking to gain a competitive edge and enhance their digital marketing strategies.

Key features

• Keyword Research: Discover high-performing keywords and analyze their potential with data on search volume, trends, and competition.
• Competitor Analysis: Analyze competitor websites to uncover their traffic sources, keyword rankings, and backlink strategies.
• Backlink Audit and Analysis: Monitor your backlink profile, identify toxic links, and track new or lost backlinks.
• Site Audit: Comprehensive audits to detect and fix technical SEO issues, improving site health and performance.
• Content Marketing Tools: Generate topic ideas, optimize content for SEO, and track content performance metrics.
• PPC Management: Tools for researching PPC keywords, analyzing competitor ads, and managing campaigns.
• Position Tracking: Monitor your website’s rankings for targeted keywords and track performance over time.

03 Mailchimp for email marketing

Mailchimp is a leading email marketing software known for its user-friendly interface and robust features. It’s an excellent choice for businesses of all sizes. 

Mailchimp provides tools for creating, sending, and analyzing email campaigns. This helps businesses engage with their audience, nurture leads, and drive conversions. 

One of Mailchimp’s key benefits is its versatility. It caters to beginners with its intuitive drag-and-drop email builder.

At the same time, it offers advanced automation and segmentation capabilities for more experienced marketers.

This flexibility ensures that businesses can scale their email marketing efforts as they grow.

Mailchimp also offers valuable insights through its analytics and reporting features. 

Users can track open rates, click-through rates, and other metrics to understand their emails’ performance. This allows you to adjust your strategies accordingly. 

Mailchimp integrates with various e-commerce platforms, social media channels, and other marketing tools. This enhances its functionality and allows for a more cohesive marketing strategy. 

By automating repetitive tasks such as welcome emails, follow-ups, and personalized product recommendations, Mailchimp saves time and ensures consistent communication with customers. 

Key features

• Email Builder: Drag-and-drop editor for creating professional, responsive emails.
• Email Marketing Automation: Automated workflows for welcome emails, abandoned cart reminders, and more.
• Segmentation and Personalization: Advanced tools for segmenting your audience and sending targeted messages.
• Analytics and Reporting: Detailed reports on email campaign performance, including open rates, click-through rates, and revenue tracking.
• Integrations: Seamless integration with e-commerce platforms, social media, CRM systems, and other marketing tools.
• A/B Testing: Tools for testing different email versions to optimize performance.
• Templates and Design Tools: A wide range of customizable templates and design tools to create branded emails.
• Landing Pages: Built-in tools for creating and optimizing landings.
• Audience Management: Tools for managing subscriber lists, including signup forms and audience insights.

04 HubSpot for inbound marketing and CRM

HubSpot is a comprehensive inbound marketing and CRM platform. It provides businesses with tools to attract and engage customers. 

Known for its all-in-one nature, HubSpot integrates marketing, sales, customer service, and customer relationship management functions. This makes it a versatile solution. 

The tool will be perfect for companies looking to streamline their operations and improve customer relationships. 

One of HubSpot’s main benefits is its ability to centralize data and processes. This allows teams to collaborate more effectively and gain a holistic view of customer interactions. 

This integration facilitates seamless communication across different departments, enhancing the overall customer experience.

And guess what…

HubSpot offers a free plan!

This solution suits small businesses that cannot splurge on marketing automation platforms.

HubSpot offers a wide array of tools for content management, email marketing, social media management, and lead nurturing. 

Its intuitive interface and robust automation capabilities make it easy to create personalized marketing campaigns, track their performance, and nurture leads through the sales funnel. 

Additionally, HubSpot’s CRM system is renowned for its ease of use, providing valuable insights into customer behavior and engagement without the need for complex setups or steep learning curves. 

The platform also offers a rich ecosystem of integrations. This allows businesses to connect HubSpot with other tools they use, further enhancing its functionality and flexibility. 

Key features

• CRM System: Free and user-friendly CRM for managing customer relationships and tracking interactions.
• Email Marketing: Tools for designing, sending, and analyzing email campaigns with personalization and automation.
• Marketing Automation: Advanced workflows for lead nurturing, email sequences, and task automation.
• Content Management System (CMS): Create, manage, and optimize website content with built-in SEO tools and templates.
• Social Media Management: Schedule and monitor social media posts, track engagement, and analyze performance.
• Landing Pages: Create and optimize landing pages with built-in forms and A/B testing features.
• Analytics and Reporting: Comprehensive reporting tools for tracking the performance of marketing campaigns and understanding customer behavior.
• Lead Management: Tools for capturing, tracking, and managing leads through the entire sales funnel.
• Sales Tools: Features like email tracking, meeting scheduling, and pipeline management to streamline the sales process.
• Integrations: Extensive integrations with other software and platforms, including e-commerce, customer support, and more.

05 Canva for graphic design

Canva is a graphic creation tool. It enables users to create various visual content, from social media graphics and presentations to posters and marketing materials. 

Its user-friendly interface makes design accessible to everyone, regardless of their experience level. 

One of Canva’s standout benefits is its extensive templates, images, icons, and fonts library.

This allows users to quickly create professional-quality designs without needing advanced design skills or software. 

This is particularly valuable for small businesses, startups, marketing teams, and individuals looking to produce eye-catching visuals on a budget.

Plus, it offers a free plan, so why not try it?

Canva also supports collaboration, making it easy for teams to work together on real-time projects. 

Users can share designs, leave comments, and suggest edits, streamlining the feedback and approval process. 

Furthermore, Canva’s drag-and-drop editor simplifies the creation of custom graphics. It enables users to easily adjust layouts, colors, and elements. 

Whether you need to design a logo, an infographic, or a complete social media campaign, Canva provides the tools and resources to help you achieve a polished, cohesive look across all your visual communications. 

Key features

• Drag-and-Drop Editor: Intuitive design tool for easily creating and customizing graphics.
• Templates: Thousands of customizable templates for various types of content, including social media posts, presentations, flyers, and more.
• Stock Photos and Illustrations: Access to a vast library of free and premium images, illustrations, and icons.
• Collaboration Tools: Real-time collaboration features for team members to edit and comment on designs.
• Brand Kit: Maintain brand consistency with features that store and apply brand colors, fonts, and logos.
• Animation and Video Tools: Create simple animations and videos to enhance visual content.
• Print Services: Option to print designs directly through Canva, offering high-quality prints for business cards, flyers, posters, and more.
• Integrations: Seamless integration with other tools and platforms, such as social media accounts, email marketing services, and cloud storage.
• Mobile App: Design on the go with Canva’s mobile app, available for iOS and Android.
• Custom Dimensions and File Export: Create designs with custom dimensions and export in various formats, including PNG, JPEG, and PDF.

06 Google Analytics for web analytics

Google Analytics is a powerful marketing software that provides insights into how users interact with your website. 

It’s essential for marketers looking to understand website traffic, user behavior, and the effectiveness of their online strategies. 

One key benefit of Google Analytics is its ability to offer detailed reports on a wide range of metrics. This includes visitor demographics, traffic sources, and user flow. 

This data helps businesses make informed decisions about their marketing efforts, optimize their website performance, and enhance the user experience.

What’s nice is that Google Analytics offers a free plan. 

Of course, it has limited functionalities, but it can be a perfect option for mid-size and small businesses.

Google Analytics also excels in tracking and measuring the effectiveness of different marketing channels. 

Setting up goals and tracking conversions lets you see which campaigns drive your site’s most valuable actions. 

Additionally, its integration with other Google tools, such as Google Ads and Google Search Console, provides a comprehensive view of your digital marketing performance. 

The platform’s advanced reporting features allow users to create tailored reports and visualize data. 

With Google Analytics, you can gain valuable insights that help you refine your strategies, improve your ROI, and achieve your online goals.

Key features

• Real-Time Reporting: Monitor live data on website traffic, user activity, and engagement.
• Audience Insights: Detailed information on visitor demographics, interests, and behaviors.
• Traffic Sources: Analyze where your traffic is coming from, including organic search, social media, and referral sites.
• Behavior Reports: Track user interactions on your site, including page views, session duration, and bounce rates.
• Conversion Tracking: Set up and measure goals and conversions to assess the effectiveness of your marketing efforts.
• Integration with Google Tools: Seamless integration with Google Ads, Google Search Console, and other Google services.
• Data Segmentation: Segment data by various criteria, such as user location, device, and traffic source, for more granular analysis.

07 Buffer for social media management and scheduling

Buffer is a content management software that helps streamline social media marketing efforts. 

It offers tools for scheduling posts, analyzing performance, and managing multiple social media accounts from a single dashboard. 

One of the primary benefits of using Buffer is its simplicity and ease of use. 

The platform’s clean interface and intuitive features make it easy to schedule content across various social media channels, including Facebook, X (Twitter), Instagram, LinkedIn, and Pinterest. 

This helps users maintain a consistent posting schedule and engage with their audience effectively.

Try Buffer’s free plan to see for yourself if this social media management tool meets your needs.

Buffer also provides valuable insights into social media performance. 

Its analytics tools allow you to track engagement rates, reach, and clicks. 

This will help you understand what content resonates best with their audience. 

This data-driven approach enables marketers to refine their social media management strategies and improve performance. 

The platform also offers a browser extension and mobile app, making managing social media on the go convenient. 

Key features

• Post Scheduling: Plan and schedule social media posts across multiple platforms from one dashboard.
• Content Calendar: Visualize your social media posting schedule and manage content more effectively.
• Analytics and Reporting: Track social media performance metrics such as engagement, reach, and clicks.
• Team Collaboration: Collaborate with team members on content creation, scheduling, and performance analysis.
• Mobile App: Manage your social media accounts and schedule posts on the go.
• Content Suggestions: Discover and share relevant content to keep your audience engaged.

08 Ahrefs for SEO and competitive analysis

Ahrefs is a powerful SEO and competitor analysis tool. It is widely used by marketers, SEO professionals, and content creators to improve online visibility. 

With its comprehensive tools, Ahrefs helps you understand your website’s performance, track keyword rankings, analyze competitors, and discover valuable backlink opportunities.

Ahrefs is an invaluable tool for anyone looking to boost their SEO efforts, gain a competitive edge, and drive more organic traffic to their website. 

Whether you’re a solo marketer or part of a larger marketing team, Ahrefs offers the insights and tools needed to make informed decisions and optimize your online presence.

Key features

• Site Explorer: Analyze your competitors’ search traffic, backlinks, and top pages.
• Keywords Explorer: Discover profitable keywords and analyze their potential.
• Content Explorer: Find high-performing content in your industry for inspiration and benchmarking.
• Rank Tracker: Monitor your website’s rankings for specific keywords over time.
• Site Audit: Conduct a comprehensive audit of your website to identify and fix SEO issues.
• Backlink Checker: Analyze your site’s backlink profile and track new or lost backlinks.

09 Salesforce Marketing Cloud for marketing automation and CRM

Salesforce is a robust marketing automation platform designed to create and manage a personalized customer journey across various channels, including email, social media, mobile, and web. 

It’s part of the broader Salesforce ecosystem, known for its powerful CRM capabilities. 

Thus, it is a good choice for organizations looking to integrate their marketing efforts with customer relationship management. 

One of the key benefits of Salesforce is its ability to deliver highly personalized and targeted marketing campaigns. 

Using advanced data analytics and segmentation tools, you can tailor your messaging and offers to specific customer segments. This will, in turn, enhance engagement and conversion rates.

The platform allows marketers to map out and automate customer journeys, ensuring consistent and relevant communication at every stage of the customer lifecycle. 

Salesforce Marketing Cloud also provides comprehensive tools for email marketing, social media advertising, and mobile messaging. This enables you to reach your audience wherever they are. 

The platform’s analytics and reporting capabilities also offer deep insights into campaign performance, customer behavior, and ROI, helping marketers make data-driven decisions. 

Its integration with other Salesforce products and a wide range of third-party applications provides a unified view of customer interactions.

This, in turn, empowers you to create cohesive and impactful marketing strategies.

Key features

• Journey Builder: Design and automate customer journeys across various channels, personalizing experiences at every touchpoint.
• Email Studio: Create, send, and analyze personalized email campaigns with advanced segmentation and A/B testing capabilities.
• Social Studio: Manage social media marketing, including content scheduling, engagement tracking, and social listening.
• Mobile Studio: Reach customers through SMS, push notifications, and mobile apps with targeted messaging.
• Advertising Studio: Integrate digital advertising with CRM data for personalized social media and web ads.
• Data Management: Use Data Studio for data management and audience segmentation, leveraging rich customer insights.
• Analytics and Reporting: In-depth analytics and reporting tools for tracking campaign performance, customer engagement, and ROI.
• Integration with Salesforce CRM: Seamless integration allows a unified view of customer data and interactions.
• Personalization and AI: Utilize AI-driven insights and predictive analytics to personalize customer experiences and optimize campaigns.

10 Unbounce for building landing pages

Unbounce is a landing page builder. You can use it to create high-converting landing pages without coding or technical skills. 

It’s an ideal tool for businesses looking to capture leads, promote products, and run targeted marketing campaigns. 

One of the main benefits of Unbounce is its drag-and-drop interface, which allows you to quickly design and customize pages that align with your branding and campaign goals. 

With a variety of templates and customization options, you can create visually appealing and effective pages that engage your website visitors and encourage action.

Unbounce also offers robust features for conversion optimization. 

This includes A/B testing tools enabling users to test different landing page versions to determine which performs better in conversions. 

Unbounce integrates seamlessly with various marketing tools and platforms, such as CRM systems, email marketing software, and analytics tools. 

This enhances its functionality and allows for streamlined workflow management. 

The platform’s built-in analytics provide detailed insights into visitor behavior and page performance. This helps you refine strategies and improve conversion rates. 

Key features

• Drag-and-Drop Builder: Create and customize landing pages without any coding knowledge with a user-friendly drag-and-drop interface.
• Templates Library: Access a wide range of professionally designed templates for different industries and campaign types.
• A/B Testing: Test multiple versions of a landing page to identify the most effective design.
• Dynamic Text Replacement: Personalize landing page content based on user searches or demographics to increase relevance and conversions.
• Popups and Sticky Bars: Create additional conversion opportunities with customizable popups and sticky bars.
• Integrations: Connect with popular marketing tools and platforms, including CRM systems, email marketing services, and analytics software.
• Conversion Analytics: Track and analyze page performance metrics such as conversion rates, traffic sources, and visitor behavior.
• Mobile-Responsive Design: Ensure your landing pages look great and perform well on all devices, including mobile phones and tablets.
• Lead Generation Forms: Easily add and customize forms to capture leads directly from your landing pages.

11 Trello for project management and collaboration

Trello is a popular project management and collaboration tool that helps teams organize tasks, projects, and workflows visually. 

What’s great about this marketing software is that it’s one of the free tools offering marketing automation.

It’s a valuable marketing software known for its intuitive, user-friendly, easy-to-use interface.

Trello uses a system of boards, lists, and cards to represent projects and tasks. This makes it easy for teams to see what needs to be done, who’s working on what, and what’s already completed. 

One of Trello’s key benefits is its flexibility and adaptability.

This marketing software can be used for various applications, from simple to-do lists to complex project management.

It is suitable for teams of all sizes and industries.

Trello’s visual format makes tracking progress and prioritizing tasks simple. This helps teams stay organized and focused. 

The platform supports collaboration by allowing team members to comment on cards, attach files, set due dates, and assign tasks, ensuring clear communication and accountability. 

Trello also offers a variety of integrations with other tools and services, such as Slack, Google Drive, and Jira.

This enhances its functionality and makes it a central hub for managing projects. 

Whether you’re coordinating marketing campaigns, developing a product, or planning an event, Trello provides a clear, visual way to manage workflows and enhance team productivity.

Key features

• Boards, Lists, and Cards: Organize projects into boards, divide tasks into lists, and track details within cards.
• Drag-and-Drop Interface: Easily move cards between lists to represent different stages of a project or workflow.
• Collaboration Tools: Add team members, assign tasks, comment on cards, and attach files for seamless collaboration.
• Checklists and Due Dates: Break down tasks into checklists and set due dates to keep track of deadlines and progress.
• Labels and Filters: Use labels and filters to categorize tasks, prioritize work, and quickly find specific items.
• Automation with Butler: Automate repetitive tasks and workflows using Trello’s built-in automation tool, Butler.
• Integrations: Connect with other tools and apps like Slack, Google Drive, Jira, and more to streamline workflows.
• Power-Ups: Enhance Trello’s functionality with add-ons like Calendar view, voting features, and custom fields.

12 Jasper for content marketing

Jasper is an AI-powered writing assistant designed to help content creators generate content quickly and efficiently. 

This business automation software leverages advanced natural language processing (NLP) and machine learning to assist you in creating various types of content.

You can generate blog posts, articles, social media posts, ad copy, and more. 

One of the primary benefits of Jasper is its ability to produce content that sounds natural and engaging, significantly reducing the time and effort required for writing. 

This makes it an invaluable tool for teams that need to maintain a consistent flow of content across different channels.

Jasper also excels in offering customization and flexibility. 

Users can input specific guidelines, keywords, and tones, allowing the AI to generate content that aligns with brand voice and messaging. 

This feature is particularly useful for maintaining a cohesive narrative and style across all communications. 

Additionally, Jasper supports various languages and can assist with translating content. This makes it a versatile marketing automation tool for international audiences. 

With its integration capabilities, Jasper can work alongside tools like SEO platforms, content management systems, and more, enhancing its utility in a broader marketing stack. 

Key features

• AI-Generated Content: Quickly produce high-quality content of various formats, including blogs, articles, and social media posts.
• Customizable Outputs: Tailor content based on specific guidelines, keywords, tones, and styles to match brand voice.
• Content Templates: Use pre-built templates for different content types, such as blog posts, email campaigns, and ad copy.
• SEO Optimization: Integrate with free SEO tools, like Ahrefs, and include keywords to optimize content for search engines.
• Language Support: Generate content in multiple languages, catering to a global audience.
• Plagiarism Checker: Ensure the originality of generated content with built-in plagiarism detection tools.
• Content Enhancement: Improve existing content with features like rewriting, summarization, and tone adjustments.
• API Access: Integrate Jasper’s capabilities into other applications and workflows via API.
• Learning and Adaptation: Jasper learns from user feedback to improve content generation over time.

13 OptinMonster for conversion optimization

OptinMonster is a powerful conversion optimization tool. It helps businesses convert website visitors into subscribers and customers. 

OptinMonster offers a range of marketing automation features for creating highly targeted and visually appealing opt-in forms, such as popups, floating bars, and slide-ins. 

You can use these forms to capture leads, grow email lists, and promote special offers or content. 

One of the key benefits of OptinMonster is its advanced targeting and segmentation capabilities.

With these advanced features, you can deliver personalized messages to different segments of your audience. 

This level of customization increases the likelihood of conversion by providing relevant offers at the right time.

OptinMonster also excels in its easy-to-use drag-and-drop builder. This enables users to design and customize forms without any coding knowledge. 

The platform provides a variety of templates and customization options, making it simple to match the forms with your brand’s aesthetics. 

OptinMonster integrates seamlessly with many popular email marketing services, CRMs, and e-commerce platforms.

This streamlines the lead generation process, ensuring leads are efficiently managed and nurtured.

With features like A/B testing, exit-intent technology, and real-time behavior tracking, OptinMonster empowers you to optimize your conversion rates and maximize the value of your website traffic.

Key features

• Drag-and-Drop Builder: Create and customize opt-in forms using an intuitive drag-and-drop interface without coding.
• Variety of Opt-in Forms: Use pop-ups, floating bars, slide-ins, and other form types to capture leads.
• Advanced Targeting: Deliver personalized messages with page-level targeting, geo-location, device-based targeting, and more.
• Exit-Intent Technology: Detect when visitors are about to leave the site and display targeted offers to retain them.
• A/B Testing: Test different form designs, headlines, and content to find the most effective combinations.
• Integration with Email and CRM Tools: Seamlessly connect with popular email marketing services, CRMs, and e-commerce platforms.
• Conversion Analytics: Track the performance of opt-in forms, including views, conversions, and conversion rates.
• Behavioral Triggers: Trigger forms based on user behavior, such as time spent on the page, scrolling percentage, or inactivity.
• Mobile-Friendly: Ensure that opt-in forms are responsive and optimized for mobile devices.
• Customizable Templates: Access a library of pre-designed templates that can be customized to fit your brand’s style.

14 Lucky Orange for website optimization

Lucky Orange is a comprehensive website analytics and user behavior tracking. It is designed to help businesses understand their customer journey.

This marketing tool showcases how visitors interact with your websites. 

By providing insights into user behavior, such as where visitors click, scroll, and spend the most time, Lucky Orange helps businesses identify areas for improvement and optimize their website’s performance. 

One of the key benefits of Lucky Orange is its ability to offer a real-time view of visitor interactions through heatmaps, session recordings, and live chat features. 

These tools allow businesses to see exactly how users navigate their site, uncovering potential issues in the user experience that may be hindering conversions.

In addition to tracking user behavior, Lucky Orange offers tools for conversion rate optimization (CRO). 

For example, the platform’s form analytics feature reveals where users abandon forms, providing actionable insights for improving form completion rates. 

The live chat feature also enables real-time communication with visitors, offering immediate assistance and increasing the chances of conversion. 

Furthermore, Lucky Orange integrates with various third-party marketing tools, making it easy to combine insights from multiple sources and create a comprehensive view of website performance. 

Whether you’re looking to enhance user experience, reduce bounce rates, or increase sales, Lucky Orange is the answer.

This marketing software provides the data and tools to make informed decisions and optimize your website effectively.

Key features

• Heatmaps: Visual representations of where visitors click, scroll, and move on your website, highlighting popular and ignored areas.
• Session Recordings: Watch individual visitor session recordings to see how users interact with your site.
• Live Chat: Communicate with website visitors in real time. Provide instant support and boost engagement.
• Form Analytics: Analyze form usage to identify where users drop off. Optimize form fields and increase completions.
• Conversion Funnels: Track users’ steps before converting, identifying where they exit the funnel.
• Visitor Segmentation: Segment visitors based on behavior, location, device, and more for targeted analysis.
• Surveys and Polls: Gather direct feedback from visitors with customizable surveys and polls.
• Real-Time Analytics: Access real-time data on website traffic and user interactions.
• Integration Capabilities: Connect with other analytics, marketing, and CRM tools to enhance data collection and analysis.

15 Synthesia AI for video creation

Synthesia AI is an innovative video creation platform. It leverages artificial intelligence to produce high-quality videos without the need for cameras, actors, or complex editing. 

It’s handy for businesses and content creators looking to create personalized, engaging video content at scale. 

Synthesia allows you to generate videos featuring realistic AI avatars. What’s more, they can speak multiple languages and accents!

This makes it an ideal tool for global communication and localization. 

The key benefit of Synthesia is its ability to streamline the video production process, significantly reducing the time and cost associated with traditional video creation methods.

Synthesia AI’s platform is user-friendly and accessible, enabling users to script, design, and produce videos easily. 

This flexibility is valuable for creating content like training videos, marketing messages, customer support tutorials, and personalized video messages. 

The platform’s text-to-video capabilities mean users simply input their script, choose an avatar and language, and generate the video. 

Synthesia AI supports various output formats and can be integrated with other platforms and tools. This allows for seamless distribution and use across multiple channels.

Key features

• AI Avatars: Create videos featuring realistic avatars that can speak multiple languages and accents.
• Text-to-Video: Generate videos by inputting a script, simplifying the video production process.
• Multi-Language Support: Produce content in various languages, ideal for global audiences and localization.
• Custom Avatars: Customize avatars to match brand identity or specific needs.
• Flexible Video Formats: Export videos in different formats suitable for various platforms and use cases.
• User-Friendly Interface: Easy-to-use platform that requires no prior video production experience.
• Personalization: Personalize videos for individual recipients or audience segments, enhancing engagement.
• Integration Capabilities: Integrate with other platforms for seamless content distribution and management.
• Scalable Video Production: Produce large volumes of video content quickly and cost-effectively.

16 Surfer SEO for search engine optimization

Surfer SEO is a powerful content marketing software for SEO optimization. 

It helps content creators enhance online visibility by providing data-driven insights and actionable recommendations. 

Unlike traditional SEO tools focusing solely on keyword research and backlinks, Surfer SEO stands out with its comprehensive on-page optimization features. 

It analyzes over 500 factors from top-performing pages in the search results to help you understand what makes them rank well. The insights include keyword density, content structure, and more. 

This detailed analysis enables you to craft highly optimized content that aligns with search engine algorithms and user expectations.

One of the standout features of Surfer SEO is its Content Editor, which acts like a virtual SEO coach. 

It provides real-time feedback as you write, offering suggestions on improving your content’s structure, readability, and keyword usage. 

This feature is particularly beneficial for both novice and experienced SEO practitioners. It simplifies the optimization process and addresses all critical SEO elements. 

Additionally, Surfer SEO’s SERP Analyzer tool provides deep insights into the competitive landscape. It shows you what top-ranking pages are doing right and how you can replicate their success. 

Whether you’re working on a blog post, landing page, or product description, this content marketing software equips you with the data and tools you need. With it, you can optimize your content effectively and boost your rankings.

Key features:

• Content Editor: Provides real-time, data-driven suggestions to optimize your content for SEO, including keyword density, headings, and structure.
• SERP Analyzer: Analyzes the top-ranking pages for your target keywords, offering insights into their on-page SEO factors and content strategies.
• Keyword Research: Helps identify the most relevant and effective keywords to target based on your niche and competition.
• Audit Tool: Analyzes existing content to identify areas for improvement, such as missing keywords, word count, and internal linking opportunities.
• NLP Analysis: Utilizes Natural Language Processing to recommend related terms and phrases that enhance the semantic relevance of your content.
• User-Friendly Interface: An intuitive dashboard that makes it easy to navigate and utilize.
• Integration with Content Management Systems: Seamlessly integrates with CMS platforms like WordPress, allowing for easy implementation of SEO recommendations.

What are the most important features of great marketing tools? 

Great marketing automation software helps businesses effectively reach and engage their target audience, streamline marketing tasks, analyze performance, and optimize digital marketing strategies. 

Here are some of the essential features that define great digital marketing tools:

1. User-Friendly Interface:

A simple and intuitive interface is crucial. 

It allows users to navigate the marketing tool easily without needing extensive technical knowledge. 

This helps in reducing the learning curve and enables quick implementation.

Brand24 offers both a comprehensive interface and assistance when needed.

2. Comprehensive Analytics and Reporting:

Detailed analytics and reporting capabilities are essential for measuring the success of marketing. 

Great tools offer insights into metrics like customer engagement, conversion rates, traffic sources, and more, providing actionable data to improve strategies.

And guess what?

You’ll find it all in Brand24.

3. Integration Capabilities:

The ability to integrate with other platforms (such as CRM systems, email marketing services, social media platforms, etc.) ensures seamless data flow and enhances the overall efficiency of marketing operations.

4. Automation Features:

Automation helps streamline repetitive marketing tasks, such as email marketing campaigns, social media posting, and lead nurturing. 

This not only saves time but also ensures consistent communication with the audience.

5. Customization and Personalization:

Great marketing tools allow for high levels of customization.

This enables businesses to tailor their messaging and content to their brand voice and target audience preferences.

6. Real-Time Monitoring and Alerts:

Real-time metrics and performance monitoring, along with customizable alerts help marketers respond quickly to trends, opportunities, or potential issues.

AI metrics are an additional asset. 

We know it at Brand24, and our product reflects it.

7. Targeting and Segmentation:

Advanced targeting and segmentation features allow marketers to deliver personalized content and social media campaigns to specific audience segments, enhancing relevance and engagement.

8. A/B Testing:

A/B testing capabilities enable marketers to experiment with different versions of content, layouts, or campaigns to identify what works best for their audience.

9. Scalability:

As a business grows, its marketing needs evolve. 

Great tools are scalable, offering advanced features and support for larger campaigns, more extensive data, and increased user access as needed.

Want to scale up your Brand24 media monitoring? Try Insights24.

10. Security and Compliance:

Data security and compliance with regulations like GDPR or CCPA is crucial, especially when handling sensitive customer information.

11. Customer Support and Resources:

Reliable customer support and a wealth of resources, such as tutorials, webinars, and knowledge bases, help users get the most out of the marketing tool.

12. Mobile Accessibility:

With more work being done on the go, mobile accessibility ensures marketers can access and manage their tools from smartphones and tablets.

13. Cost-Effectiveness:

Great marketing tools provide a good balance between cost and features, offering scalable pricing plans that can cater to different business sizes and budgets.

14. Data-Driven Insights:

Leveraging AI and machine learning for data-driven insights, such as predictive analytics and customer behavior trends, can give marketers a competitive edge.

Conclusion

There are many digital marketing tools to choose from. 

Fortunately, many digital marketing tools offer free trials or even free plans. This way, you can easily test multiple platforms and commit to purchase when convinced about the tool’s utility.

Obviously, every business has its own needs and may find different marketing platforms helpful.

My personal recommendations are:

• Brand24 – a media monitoring tool for social media management and online performance tracking.
• Google Analytics – one of the most famous and used marketing platforms for website analytics.
• Surfer SEO – a content marketing software for SEO optimizations. I use it for each and every one of my articles!

With these three business intelligence software you can ensure your company’s success online.

Final thoughts

• Marketing software can highly improve your marketing team performance. It streamlines repetitive tasks, provides actionable insights, and guides your strategy for ultimate results.
• When choosing digital marketing tools, go for user-friendly options with robust analytics and reporting capabilities. Integration capabilities and automation features are also at a premium.
• Try Brand24 – a media monitoring and social media management tool that covers all the crucial requirements for excellent marketing automation software. Start your 14-day free trial today.