How can TikTok Hashtags Help You Get More Views in September 2025?

Look at #Fenty, in the last 30 days, it was used over 1,300 times, reaching 17 million people. One post from Jeffree Star alone reached 1.7M! Hashtags don’t just improve visibility. They give you the insights to make your strategy smarter. In this article, I’ll explain how can TikTok hashtags help you get more views. Let’s get into it!

Quick Summary:

– TikTok hashtags can help you get more views if you use them the right way.

– Adding too many unrelated hashtags may lead to a ban.

– Generally, a mix of trending, niche, and branded hashtags performs the best.

– Use advanced tools to monitor the hashtags you use (sentiment, reach) and increase your chances of going viral with your TikTok videos.

Do hashtags work on TikTok?

Hashtags on TikTok categorize content and create a roadmap for users.

If someone wants to find a specific trend or general content related to a keyword, they’d most probably type in a hashtag and browse the content displayed by the app. 

Have you ever found yourself endlessly entertained by a TikTok trend?

I did.

Take the trend of the dog with a humorously long nose. It’s one of those simple joys for me. No matter how many times I watch it, it never gets old.

I love how whenever the mood strikes, all I need to do is type #letmedothisforyou in TikTok’s search bar, and… I’m instantly greeted with those funny videos.

But why do I tell this story? 

I think this personal experience perfectly shows a critical point for marketers: Hashtags are powerful.

They’re key to being friends with TikTok’s algorithm and boosting your content’s visibility.

For regular TikTok users, hashtags are an efficient way to dive into a sea of videos aligned with their interests.

And for marketers? They create a whole list of benefits:

• Using trending TikTok hashtags makes your videos easier to find. It means more views, likes, and comments.
• Reaching relevant people who are more likely to enjoy and engage with your content. And, perhaps, even become your future sales?
• Popular hashtags can help your video get noticed by many people quickly, giving you a chance to go viral.
• Using the right hashtags can make your brand more visible on TikTok and reach more potential customers.
• Influencer marketing – you can discover creators gathering large audiences relevant to your niche by following relevant hashtags.

In short, using hashtags on TikTok helps put your videos in front of the right people, increases your visibility, and can even help you build a recognizable brand.

Fun fact: Users can even follow hashtags on TikTok by adding them to their favorites.

TikTok also pushes videos with trending TikTok hashtags on people’s “For you” pages.

This is a fantastic opportunity for marketers to ride the wave of trends, add some viral hashtags, and boost their content reach.

Let’s now talk about the variety of hashtags. As you can imagine, there can be many kinds. Well, TikTok has it all – from the wildly trending to the super-specific.

TikTok hashtags types include:

• Trending TikTok hashtags (example: #letmedoitforyou)
• General, viral ones (example: #fyp)
• Branded ones (example: #JustDoIt)
• Niche hashtags (example: #PlantMoms)
• Event hashtags (example: #SuperBowl2025)
• Location hashtags (#NYCtips)
• Hyper-specific hashtags (example: #TechTips)
• Product or service hashtags (example: #SkincareRoutine)

Crafting a solid hashtag strategy is not easy, but it is essential.

It’s not about adding as many hashtags as possible to every video description. It’s about choosing the right ones (and not the same hashtag over and over again).

Combining trending hashtags and unique, brand-specific ones can make your content stand out, reach the right audience, build brand awareness, and even make your TikTok go viral.

So, how to do it?

How to add hashtags to a TikTok video?

Adding hashtags to your TikTok posts is a really simple process. Here’s a step-by-step guide to help you:

Step 1: Create your video

Open TikTok and record your video, or select one from your gallery.

Step 2: Edit and review

After recording or selecting your video, use TikTok’s editing features to make any necessary changes, like adding filters or trimming the video.

Step 3: Enter a caption

Once you’re satisfied with your video, proceed to the posting screen. You’ll find a text field to enter your video captions here.

Step 4: Add hashtags

In the video caption area, type the ‘#’ symbol followed by the relevant word or phrase to create a hashtag.

After typing a “#” symbol in the video caption, TikTok will autosuggest a list of top TikTok hashtags and highlight each one’s popularity. Try to use the most popular ones – these are usually the best hashtags.

However, highly relevant, custom hashtags will work better than popular ones that don’t match your video. The same thing happens when you’re creating your own hashtags – they will drive better results for your marketing campaigns in the long run.

Step 4: Post your video

After adding your desired hashtags, complete any other post details like tagging friends or selecting a cover for the video.

Then hit ‘Post’ to share your video with your followers and other TikTok users.

Remember, the effectiveness of hashtags greatly depends on their relevance to the content, the interests of your target audience, and the overall strategy of your social media presence.

You need to know your audience well to use the most relevant hashtags.

How many hashtags should I use on TikTok?

TikTok creators and marketers have been asking themselves this question for a long time. But just like for Instagram hashtags, there’s really no just one answer.

Most experts would say that the TikTok algorithm prefers a number of 3-5 hashtags.

Using too many hashtags can make the caption look cluttered and may reduce visibility.

But I get it, defining the best hashtags for each post can be challenging.

That’s why specialists came up with a really interesting (and effective) strategy called the “3×3 Hashtag Rule”. The idea is to answer every need for a great hashtag strategy by adding hashtags from three crucial categories.

Here’s what you need to do:

1. Add three industry-specific hashtags.
2. Add three problem-solving hashtags.
3. Add three target audience hashtags.

Pro tip: if you struggle to find TikTok hashtags relevant to your content – simply go for the most popular ones.

Hashtags should reflect the content of the video to ensure long-term growth and engagement.

But how do you find trending hashtags? There’s a ready-to-use list in the TikTok Creative Center under “Trends”.

You can monitor how the list of top hashtags changes over time and what hashtags are new:

And it’s also possible to do deeper hashtag research and explore specific TikTok hashtag analytics, like the number of TikTok videos:

Best TikTok hashtags for September 2025

Below you can find a ready-to-use list of hashtags for various industries.

I created those lists using a social listening tool, which analyzed the most commonly used hashtags in the talks about the industries (updated in September 2025).

It’s a big advantage over a simple TikTok hashtag generator, as these lists are updated almost in real time and are based on real users’ data.

I included the number of times the hashtag was used to add more context.

Feel free to try them!

The 20 Best TikTok hashtags for fashion:

1. #fashion (14K mentions)
2. #fyp (6.4K mentions)
3. #ootd (1.8K mentions)
4. #fashiontiktok (1.5K mentions)
5. #streetwear (906 mentions)
6. #outfit (899 mentions)
7. #style (846 mentions)
8. #trending (756 mentions)
9. #outfitinspo (697 mentions)
10. #model (556 mentions)
11. #tiktokshop (443 mentions)
12. #clothes (398 mentions)
13. #haul (398 mentions)
14. #tiktokmademebuyit (393 mentions)
15. #art (374 mentions)
16. #zara (357 mentions)
17. #fitcheck (356 mentions)
18. #shopping (350 mentions)
19. #runway (349 mentions)
20. #sneakers (321 mentions)

The 20 Best TikTok hashtags for travel:

1. #travel (21K mentions)
2. #fyp (7.8K mentions)
3. #traveltiktok (2.9K mentions)
4. #foryou (1.8K mentions)
5. #viral (1.7K mentions)
6. #traveltok (1.1K mentions)
7. #explore (1.1K mentions)
8. #europe (939 mentions)
9. #nature (848 mentions)
10. #italy (760 mentions)
11. #vacation (667 mentions)
12. #summer (640 mentions)
13. #adventure (594 mentions)
14. #solotravel (567 mentions)
15. #capcut (555 mentions)
16. #holiday (541 mentions)
17. #spain (511 mentions)
18. #vlog (486 mentions)
19. #traveltips (483 mentions)
20. #airport (437 mentions)

The 20 Best TikTok hashtags for fitness:

1. #fitness (13K mentions)
2. #fyp (4.9K mentions)
3. #gym (3.9K mentions)
4. #gymtok (1.9K mentions)
5. #motivation (1.7K mentions)
6. #workout (1.3K mentions)
7. #running (1.2K mentions)
8. #fitnessmotivation (980 mentions)
9. #health (824 mentions)
10. #bodybuilding (822 mentions)
11. #training (645 mentions)
12. #gymmotivation (623 mentions)
13. #fit (459 mentions)
14. #wellness (447 mentions)
15. #healthylifestyle (443 mentions)
16. #fitnessjourney (429 mentions)
17. #lifestyle (403 mentions)
18. #run (398 mentions)
19. #weightloss (365 mentions)
20. #gymlife (363 mentions)

The 20 Best TikTok hashtags for beauty:

1. #beauty (5.9K mentions)
2. #fyp (4.4K mentions)
3. #makeup (2.2K mentions)
4. #skincare (1.6K mentions)
5. #hudabeauty (686 mentions)
6. #rarebeauty (619 mentions)
7. #grwm (563 mentions)
8. #kbeauty (488 mentions)
9. #beautiful (464 mentions)
10. #sephora (462 mentions)
11. #fentybeauty (406 mentions)
12. #koreanskincare (389 mentions)
13. #beautytok (386 mentions)
14. #skincareroutine (339 mentions)
15. #nature (302 mentions)
16. #makeuptutorial (282 mentions)
17. #tiktokmademebuyit (281 mentions)
18. #selfcare (216 mentions)
19. #ultabeauty (197 mentions)
20. #haircare (177 mentions)

The 20 Best TikTok hashtags for technology:

1. #technology (4.5K mentions)
2. #fyp (1.8K mentions)
3. #ai (1.1K mentions)
4. #tech (915 mentions)
5. #techtok (680 mentions)
6. #innovation (613 mentions)
7. #artificialintelligence (415 mentions)
8. #trending (308 mentions)
9. #cybersecurity (267 mentions)
10. #science (265 mentions)
11. #engineering (256 mentions)
12. #chatgpt (234 mentions)
13. #tiktok (232 mentions)
14. #tesla (213 mentions)
15. #apple (200 mentions)
16. #news (193 mentions)
17. #technews (187 mentions)
18. #business (184 mentions)
19. #automation (182 mentions)
20. #robot (168 mentions)

How to use TikTok hashtags to get more views?

I don’t want you to think hashtags are complicated. They’re really getting pretty easy after some research and practice.

But I imagine stepping into the hashtags world can seem overwhelming at first. So, here’s a list of tips to focus on:

01 Test and play with hashtags you can use.

Mix popular ones like #fyp with niche hashtags such as #DigitalMarketingTips. Try the 3×3 strategy, experiment, and don’t be afraid! There’s no need to use the same hashtags over and over again.

02 Use industry-specific ones.

For videos targeting specific industries, the best hashtags would be the ones related to the niche (like #MarketingTips or #MarketingTrends to attract users interested in marketing).

Struggle to find niche hashtags related to your TikTok audience? Some advanced social listening tools provide a list of related hashtags.

Here’s a list of the best Tiktok hashtags for Nike developed by Brand24:

03 Create branded hashtags.

Establishing your own branded hashtag (e.g., #JustDoIt) is great for building brand image and makes it easier to track user-generated content (which is great to reuse on your profile!).

04 Utilize popular TikTok hashtags for specific locations.

For video content related to specific events or locations, the best hashtags would provide contextual relevance and add extra local reach.

Placing hashtags in the caption, preferably at the beginning or end, is more effective than putting them in comments.

05 Analyze hashtag performance.

Regularly research trending hashtags for new opportunities and monitor how different hashtags perform.

Tools like TikTok Creative Center can provide insights into trending hashtags and how TikTok users interact with them.

However, for more in-depth insights and to monitor your branded hashtags on TikTok – consider using external tools.

They will provide you with sentiment analysis, competitive analysis, and many other crucial metrics

06 Blend with TikTok Stories

Stories are pushed a lot by the TikTok app as they want more users to try this function. That’s why it’s relatively easy to get noticed using this format.

When using TikTok Stories, include niche-relevant, trending hashtags to expand the reach of your story content to new audiences. It works wonders for the TikTok algorithm!

But remember: the effectiveness is not just in their usage but in their strategic selection and combination.

Mistakenly using banned or irrelevant hashtags can limit a video’s visibility and confuse the algorithm.

How to measure TikTok hashtag reach?

Measuring a hashtag’s performance without advanced tools can be challenging (if not impossible).

Social media monitoring tools can step into this process as a game-changer. These tools do more than just track hashtag reach and likes.

Let me show you the #Dune example.

TikTok reach

With the release of the second part of Dune, a lot of buzz has been on TikTok.

Over the past 30 days, the hashtag #dune got 5525 TikTok mentions, which generated over 405 million reach. Crazy!

When looking at all sources, #dune got over 45 500 mentions during the last 30 days. And this enormous number indicated an estimated social media reach of 483M. 

Pro tip: Brand24 can also find untagged mentions – so if someone makes a mistake and types # justdoit instead of #justdoit – you’ll still know about this mention.

Non-social reach

Sometimes people use hashtags in less obvious places like newsletters, blogs, forums, or news sites. It’s important to be aware of those mentions.

#dune was mentioned 265 times outside social media. This generated a non-social reach of 1.6M.

Plus, advanced media monitoring tools can do the AI data analysis. Thanks to this, you get to focus on what truly matters – the insights and conclusions like the ones below:

And that’s not all!

These tools can also analyze your hashtags’ reach and find the source that is the most effective and provides the most visibility:

And… even detect the emotions around a certain hashtag:

Conclusion

So, is it still worth using hashtags? Absolutely yes. 

Despite the ever-changing digital reality, hashtags continue to play a crucial role in improving visibility and engagement on TikTok.

However, when it comes to measuring and tracking their success, Is using TikTok’s analytics enough?

While TikTok offers some level of analytics and tools to research hashtags. They may not provide the depth of data like sentiment analysis or online presence score. 

TikTok’s own tools are a great starting point, but for those looking to do their TikTok seriously – consider an external analytics tool.

Key Takeaways:

1. Hashtags are great for targeting audiences and enhancing content visibility.
2. Pros suggest using 3 to 5 hashtags or the 3×3 hashtags strategy.
3. For a better understanding of hashtag performance, TikTok’s internal analytics may fall short.
4. Advanced tools can extend beyond basic analytics and offer deeper insights into hashtag performance and sentiment.

Ready to dive deeper into your hashtag strategy? Start with a Brand24 trial and transform your TikTok insights into action!