How to Track Facebook Mentions? [2025]

With over 3 billion monthly active users, Facebook remains the top 1 social platform on Earth. Additionally, it’s proven that online mentions – including those on Facebook – drastically improve AI visibility. Therefore, tracking and analyzing Facebook mentions is no longer a nice-to-have. It’s becoming critical.

• Facebook mention means a situation when you use a particular keyword (brand name, product, person, etc.) within a content on the platform. Such a mention can be tagged (with “@” symbol) or untagged.
• There are numerous benefits of monitoring Facebook mentions, such as having control over brand discussions, boosting AI visibility, preventing brand crisis, or gathering customer feedback.
• You can monitor Facebook mentions in two ways: manually (in a small scale, without analytics) and with a social media monitoring tool (at a scale, with robust analytics).

Here’s a complete guide on how to harness these mentions and why they matter for your marketing strategy.

Let’s dig in!

What are Facebook mentions?

You most probably experienced getting a “someone tagged you” notification. This is a perfect example of a Facebook mention.

But tagging is not the only form of it.

There’s a technical difference between tags and mentions on Facebook. However, many users tend to alternate these terms.

In short, a mention occurs when you want to talk about someone (mention another Facebook user) in your text content (comment or Facebook post).

If added with a “@” symbol, their name turns into a clickable blue link to that page or profile, and they receive a notification that they were mentioned. This symbol kind of works like a tag button.

The cool feature is how Facebook will auto-suggest a list of profiles after typing “@”.

It can make mentioning much easier as you don’t have to remember the full user’s name.

What about tags?

Facebook originally made tags as a function to let people know you were with someone.

When you mention people in your status update or tag personal profiles in photos, Facebook will also add these public posts to the tagged user’s profile.

In general, even though there’s a technical difference – Facebook users use MENTIONS to TAG people. Complicated, huh?

This table will help you understand what differs Facebook mention from Facebook tag:

	Facebook Mention	Facebook Tag
How it’s added	Typing “@” + name in text.	Selecting/tagging in a post, status, or photo.
Where it appears	Inside the text (post or comment).	As “with [Name]” or directly on a photo/post.
Effect	Creates a clickable link + sends a notification.	Notifies the person/page and may also show on their profile.

💡 Pro tip: Only mentions added within the text of a public page post will be indexed. If your page got a mention in the comments or posts of a private (personal) profile, it will not be indexed.

And what happens with untagged mentions?

If a mention doesn’t include a tag, you might not even realize it’s there. To catch these hidden gems, you’ll need an advanced monitoring tool.

But it’s worth it! These untagged mentions can be incredibly valuable for marketing insights.

Whether tagging Facebook friends in a status update or personal profiles in a post – it is a powerful way to increase visibility.

When you tag Facebook pages or mention Facebook user in your post – it’s not just about getting this person’s attention. It’s about creating a network of connected content.

When you tag products or link to other pages, it helps in cross-promotion and reaches a wider audience.

But to make it effective, you need to monitor and analyze those discussions.

Plus, pay special attention to mentions in comments, as these often provide direct feedback from your users.

Benefits of monitoring Facebook mentions:

• You can manage brand discussions by quickly joining any conversation in which your brand is mentioned to answer questions or clarify misinformation before it spreads. It also shows what type of content resonates with your audience.
• You gather authentic customer feedback because mentions in Facebook comments often reveal what your community really thinks about your products, services, or content.
• You detect potential crises early, as monitoring mentions allows to recognize negative sentiment and react to it before it escalates into a bigger issue.
• You maximize your AI visibility because brand mentions are becoming crucial to increase your chances of being quoted in the Generative AI search era.

✨ Facebook mentions in the AI era

Facebook mentions – both tagged and untagged – act as powerful trust signals that strengthen your brand’s authority.

They prove that real people are talking about your business, which in turn influences how large language models (LLMs) evaluate your relevance.

According to Ahrefs, branded web mentions are literally the most impactful factor in making your brand visible in AI search results.

Understanding the quantity and quality of your Facebook mentions can help you shape your marketing strategy and boost your SEO and AI Visibility.

Learn more: Guide to Brand Mentions for SEO & AI Visibility

How to track Facebook mentions?

01 Manual tracking

On Facebook, finding mentions is a breeze. You can adjust your Facebook settings and find a list of mentions by clicking the notification icon in the top right.

Plus, Facebook offers tools dedicated to managing your brand profile:

• Facebook Business Suite
• Ads Manager
• Creator Studio

These are your go-to for things like scheduling posts (because who has time to do that manually?), getting real-time notifications, managing your ad budget, and keeping an eye on page traffic.

However, they fall short for mention monitoring. Mostly because of their inability to track untagged mentions.

A large part of communication about your brand happens outside of your Facebook notifications and Facebook page in general – don’t ignore it!

Even if you check your notifications daily… there are hundreds of untagged posts and comments that will go unnoticed. And perhaps millions of them in other places?

You should check all brand mentions online to get the big picture. And well, for that, you need advanced social media monitoring tools.

02 Using a social media monitoring tool

Social media monitoring tools like Brand24, Hootsuite, and Sprout Social are fantastic for monitoring brand mentions.

They scan various social media platforms and other online sources for mentions of specific keywords, hashtags, or phrases related to your brand (even those untagged!).

For example, Brand24 tracks and analyzes a large volume of online sources, including:

• Social media platforms, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit, Telegram, Bluesky, and Twitch
• Review sites, such as TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot
• Other sources, such as News sites, blogs, podcasts, video platforms, forums, and newsletters.

Brand24 analyzes this data for trends, sentiment, and reach on Facebook. What you get are user-friendly charts and ready-to-use insights.

This will help you understand what regular customers, public figures, and other influencers say about you (and why).

A great thing about tracking and analyzing Facebook mentions using a social media monitoring tools is that it covers both tagged and untagged ones!

In the long run, this knowledge is vital for boosting a brand’s online presence and tracking the effectiveness of your online marketing campaigns.

How to analyze Facebook mentions to gain insights?

So, you’ve got a bunch of mentions on your Facebook page – what now?

It’s time to turn these interactions into actionable insights. That’s where AI-powered social media monitoring tools are becoming priceless.

They can process large volumes of data and draw data-driven, real-time conclusions, trends, and recommendations.

And, contrary to publicly available AI tools like ChatGPT, social media monitoring tools are equipped with internal data that make analysis the most accurate.

Let’s take an example of Asics – the running shoes brand.

I used the Brand24’s AI Insights feature to uncover recommendations based on existing brand mentions.

According to it, Asics should:

• Implement automated monitoring systems to detect and report spam campaigns
• Capitalize on transforming spontaneous mentions that occur on viral moments into strategic content opportunities
• Develop user-generated content campaigns to maximize product launch impact
• Expand international presence to high-performing markets, like Brazil, Spain, and Thailand

I must say that these insights sound really reasonable!

If I were an Asics representative, I would take them seriously and at least consider with my marketing team.

Conclusion

There you have it! A complete guide to the dynamic world of Facebook mentions. 

Whether you’re just starting to post or managing a bustling Facebook page – understanding and utilizing mentions will give you an edge.

Remember, every mention is an opportunity – to connect, to understand, and to grow.

So, next time you see your brand or name mentioned or tag Facebook friends – know that it’s more than just a Facebook tag. It’s a window into your audience’s mind.

Key takeaways:

• Facebook mentions are crucial to understand your target audience, manage your brand discussions presence, get authentic feedback, and detect potential PR crises.
• In the Generative AI search era, brand mentions – including those on Facebook – can skyrocket your AI visibility. Utilize it!
• Tracking Facebook mentions manually is quite difficult. Instead, try social listening tools like Brand24 that monitor and analyze both tagged and untagged mentions.

Start tracking your Facebook mentions today and see the difference it makes! Click here for the Brand24 trial.