Blog / Tom

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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Trend Analysis
Jul 4, 2024

Billboard Music Awards 2017: Analysis of the Buzz & Reactions

Billboard Music Awards 2017 generated a lot of online conversations. We used social media monitoring to have a closer look at them. Here's the analysis.

Tom Zietek
Digital Marketing
Jul 4, 2024

What is Direct Traffic and How to Track It?

Among many applications, social media monitoring works also in identifying direct traffic sources in Google Analytics. See how to do it.

Tom Zietek

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Trend Analysis
Jul 2, 2024

10 Hilarious Reactions to AWS S3 Breaking the Internet

We used our social listening tool to collect some hilarious comments and reactions to the recent AWS S3 outage. Enjoy the reading!

Tom Zietek
Digital Marketing
Jul 2, 2024

Twitter’s New Feature: Learn How to Verify Your Twitter Account

A few days ago Twitter introduced account verification for regular users. Learn how to verify your account in a few simple steps.

Tom Zietek
Product Update
Jun 25, 2024

⚡⚡FEATURE UPDATE ⚡⚡ Live Customer Testimonials

Just rolled out Live Customer Testimonials – a completely new quality in on-site testimonials. Now your website visitors can see real, clickable social media mentions of your customers praising your products online.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

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Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.