The 10 Best Facebook Monitoring Tools for 2024

Are you managing a Facebook business page? If so, Facebook monitoring will be a game-changer for you! It lets you easily track your social media performance, uncover emerging trends, and pinpoint influencers. Explore our top 10 Facebook analytics tools to find the perfect fit for your Facebook marketing strategy!

Facebook monitoring tools track and analyze your mentions on the platform. They provide valuable insights into your brand’s Facebook performance. By calculating key metrics such as sentiment, reach, and presence, these tools help you curate Facebook strategy effectively.

In 2023, there were 3.05 billion monthly active users on Facebook page.

Despite the recent decline in popularity among the young, that’s still a big Facebook audience. As you can see, the Facebook page stays a relevant social media platform. 

If you want to improve your Facebook performance with a data-driven approach, Facebook analytics tools are what you need.

Let’s take a look at the best tools! 

Top Facebook Analytics Tools

01 Brand24

Free 14-day trial.

Brand24 is a versatile media monitoring tool that offers Facebook analytics. Brand24 stands out with its AI features that streamline data analysis and provide ultimate, actionable insights. 

You start by setting up a social media monitoring project featuring keywords of choice. These can be brand names, hashtags, influencer names, or any other words you want to track online.

From this moment, the tool will collect all the online mentions of your chosen keywords.

Here’s what your media monitoring project will look like:

You will also find the reach and sentiment charts with Anomaly Detection in your main dashboard. This last feature quickly identifies the reason behind sudden reach and sentiment changes.

Anomaly Detection helps spot an emerging PR crisis and determine the reason behind it. This way, it enables you to mitigate the situation before it becomes a full-on PR crisis.

Besides monitoring Facebook, Brand24 covers many other social media platforms:

• Instagram
• X (Twitter)
• YouTube
• LinkedIn
• Reddit
• Pinterest
• TikTok
• Quora
• Twitch

Plus, Brand24 collects mentions from the web, news sites, blogs, forums, review sites, newsletters, and podcasts. This extensive coverage ensures a holistic monitoring and analysis of your online performance.

However, if you want to focus on Facebook alone, that’s also possible. You can use the main panel’s source filtering option on your right-hand side. Then, the tool will display only Facebook mentions.

Regarding the coverage of Facebook, media monitoring tools can track all publicly available Facebook pages and posts. They are limited in private groups and chats because of privacy protection. 

On the plus side, social media monitoring tools track untagged mentions. Thus, you can be sure you won’t miss out on any critical comments.

Let’s move on to the Analysis tab. In the right-hand upper corner, you will find the filtering option. There, you choose the Facebook page as the source.

This tab provides data on:

• The most popular mentions
• Facebook metrics: number of mentions, reach, interactions, user-generated content, AVE
• Presence Score
• Trending hashtags
• Top public profiles & Most active public profiles
• Trending links
• Most active & influential sites
• Context of the discussion
• Most active countries

Then, there’s the Comparison tab. Here, you can do a competitor analysis by comparing two projects. Plus, you can juxtapose two chosen periods to evaluate the performance of a single project in time. 

Use the filtering option in the right-hand upper corner to limit the result to Facebook.

Many AI-powered features streamline the Facebook analytics process by performing all the data analysis for you. They provide valuable insights and ultimate conclusions, which you can quickly turn into action points to focus on.

Brand24 is one of the social media monitoring tools with the most AI-powered functionalities. Our solutions include:

• AI Insights
• Topic Analysis
• Emotion Analysis

• Metrics Analysis
• Intents Analysis

• AI Brand Assistant 

This last one is a handy feature that makes Brand24 stand out. It’s a chatbot that can answer all questions about your media monitoring project and collected data. 

This way, you can drive maximal benefit from the tool immediately, even before getting to know the panel and the placement of all the metrics and charts.

To sum up, Brand24’s key features are:

• Mentions Collection
• Sentiment analysis
• Measuring reach
• Competitor analysis
• Anomaly Detection
• Trending hashtags detection
• AI-powered metrics
• AI Brand Assistant 
• Trend identification
• Influencer identification
• Geolocalization
• Customizable reports
• Social media crisis management

02 Native Facebook analytics tool

Facebook native analytics tool is available in the Meta business suite. It’s one of the best free Facebook analytics tools. It may not be exhaustive, but it provides all the basic information about the Facebook pages you manage. 

The tool offers Facebook metrics, including:

• Page likes
• Interactions 
• Reach
• Impressions
• Facebook audience demographics (gender, location, and language)

What’s great about this tool is that it can differentiate between paid and organic reach. This gives you a clear view of the actions that drive the most results.

Meta business suite allows for post scheduling both on Facebook and Instagram. This significantly supports your social media strategy and streamlines content planning. It is a perfect feature for all social media managers. 

However, there are also a few downsides to the Facebook page analytics with this native tool. 

Firstly, it has a limited range of key metrics that do not allow for a complex performance evaluation. The analysis is restricted to your Facebook page. This only partially overviews your online and social media presence. 

Plus, there’s no option for monitoring specific keywords or your Facebook business page untagged mentions. You can only access the Facebook data analysis, but you miss the first-hand insights directly from Facebook users and your audience on other social media platforms.

Key features:

• Facebook data analytics
• Facebook content strategy planning & scheduling
• Ads creation
• Trend identification
• Audience demographics
• Creator tools
• Partnerships management

03 Mentionlytics

Mentionlytics is one of the social media reporting tools that can serve anyone, from small businesses and enterprises through politicians and agencies to organizations & nonprofits.

You can test Mentionlytics during a 14-day trial.

Want to learn more? Check Mentionlytics Competitors!

Mentionlytics’ social media sources include:

• Facebook
• Instagram
• X
• YouTube
• LinkedIn
• Reddit
• Pinterest
• TikTok

Additionally, Mentionlytics covers the web, news, blogs, reviews sites, newsletters, and podcasts.

The tool’s coverage is quite good. It misses out on Quora and Twitch, which, depending on the industry, may impact or not the project results.

What’s excellent about Mentionlytics is their social media intelligence advisor, SIA. This AI solution can analyze data and present them in a simple and explanatory manner. 

With SIA, you can discover all the essential mentions and their metrics. Like all Facebook monitoring software, Mentionlytics finds brand fans and ambassadors.

However, SIA can also identify trolls spreading clickbait or spam messages regarding your brand.

Finally, SIA advises on improving social media posts and competitor analysis. She also detects virality and assigns it to a PR crisis or a viral event, depending on the sentiment.

Key features:

• Mention collection and Facebook insights
• Social intelligence
• Influencer search
• Hashtag monitoring
• Sentiment analysis
• Competitive analysis
• Crisis management
• Campaign monitoring
• Social media accounts scheduling

04 Brandmentions

Brandmentions is a social media analytics tool that offers web listening, brand performance monitoring, and audience insights. This tool is best known for providing historical data and image recognition monitoring.

You can try Brandmentions during a 7-day free trial. 

Let’s take a look at the tool’s social media data coverage:

• Facebook
• Instagram
• X
• YouTube
• LinkedIn
• Reddit
• Pinterest
• Quora

Plus, the web, news, forums, blogs, reviews, newsletters, and podcasts.

The only vital sources that Brandmentions overlooks are TikTok and Twitch. The former is a significant shortcoming, considering the recent virality of TikTok. 

What’s remarkable about Brandmentions is that it provides up to 10 years of historical data. So this tool is a bull’s eye if you need Facebook monitoring statistics from way back.

Another great feature is image recognition. It allows you to track your logo across social media channels and beyond.

Brandmentions boasts that it collects more mentions than similar apps due to superior social media coverage.

While this claim holds compared to some platforms, it’s important to note that Brandmentions lacks coverage of TikTok and Twitch, unlike Brand24.

Key features:

• Social mention search and analysis
• Hashtag tracker
• Brand and social media trackers
• Sentiment analysis 
• Competitor detection
• Historical data for up to 10 years
• Image recognition

05 Brandwatch

Brandwatch specializes in consumer intelligence, social media management, and influencer marketing. The tool also supports brand monitoring, content creation, and fostering customer engagement metrics.

Besides Facebook analysis, Brandwatch tracks:

• YouTube
• Instagram
• TikTok
• X
• LinkedIn
• Reddit

Reviews, news, blogs, and forums are also covered.

A big Brandwatch’s pro is the use of AI for data analysis. It allows for automatic data segmentation, AI-powered conclusions, and AI-supported search.

Plus, Brandwatch uses AI for its image recognition feature. This one will enable you to track your logos across the internet.

According to G2 reviews, the biggest cons of Brandwatch include bugs in the system and limitations of the social media planner tool.

I also compared Brandwatch and Brand24 on Capterra. Both tools receive high ratings, but Brand24 is rated slightly better, especially regarding customer service and ease of use.

Key features:

• Consumer intelligence & research
• Social media marketing strategy management
• Influencer marketing
• Brand monitoring
• Content creation 
• Advanced demographics and filtering options
• All social media channels management
• Results and social media ROI measuring
• Historical data back to 2010
• Image recognition
• Customizable social media reports

06 Meltwater

Meltwater is a Facebook analytics tool specializing in media intelligence, relations, and consumer and sales intelligence. It also provides social media analytics, management, and social listening. 

Next to Facebook, Meltwater’s social media monitoring covers:

• Instagram
• X
• YouTube
• Reddit
• LinkedIn
• Twitch
• Pinterest
• Sina Weibo
• WeChat
• Douyin

They also monitor news, print media, blogs, forums, podcasts, reviews, and broadcasts.

As you can see, the Meltwater’s coverage is quite impressive. Unfortunately, it doesn’t include TikTok monitoring.

Significantly, Meltwater has no limits on the keywords you can monitor or the monthly mentions you can collect. This makes it a solid competitive alternative on the market.

Meltwater provides endless valuable metrics, but there is no analysis element. You get a bunch of data that you need to interpret yourself. 

Contrary to Brand24, there are no AI-powered analytics features to provide you with the ultimate insight. Because of this, you may find yourself lost and overwhelmed with the amount of social media data.

Key features:

• Brand monitoring
• Media relations
• Social media analytics & management
• Social listening
• Customer and sales intelligence
• Influencer marketing
• Sentiment analysis
• Trends analytics tool
• Demographics of your audience

07 Mention

Mention is one of social listening tools offering Facebook insights on your audience, brand, market, and competitors. It also provides scheduling and social media management features.

Besides Facebook page analytics, monitored social sources include:

• Instagram
• X
• YouTube
• LinkedIn
• Reddit
• Pinterest 
• TikTok

Plus, Mention monitors the web, news, forums, blogs, and reviews.

The coverage is satisfactory, overlooking Quora, Twitch, newsletters, and podcasts.

Mention wins with its free Facebook tools offered next to the paid Facebook analytics. You can use a Facebook username, post, or bio generator out of charge.

I appreciated the post generator. You choose a topic and a tone of voice. I went for a Facebook post about digital marketing on X in a sarcastic style. 

The tool came up with a nice result. It could also be helpful to add one more category to pinpoint the post’s content expectations.

As for the flaws, the tool requires you to choose one project language. Because of this, you are unable to monitor your brand globally. 

Another shortcoming is that not all statistics are available immediately from your dashboard level. To access some, you need to create a report. This takes extra time and hinders seamless panel navigation.

Key features:

• Social media listening
• Facebook posts scheduling
• Competitive analysis
• Brand management
• Hashtag monitoring
• Facebook campaigns tracking
• Free Facebook tools 

08 Keyhole

Keyhole is a social media analytics tool that promises to replace outdated spreadsheets. It offers multiple profile analysis, brand mentions collecting, and influencer identification.

Keyhole also supports hashtags, Facebook tracking, and monitoring Facebook marketing campaigns.

You can try Keyhole for free for 14 days. Besides the Facebook page analytics, social sources covered are:

• Instagram
• X
• YouTube
• LinkedIn
• Reddit
• TikTok

Plus, Keyhole monitors the web, news, forums, blogs, newsletters, and podcasts.

The coverage of Keyhole is all right. However, it could still be extended by monitoring Pinterest, Quora, Twitch, and review sites.

Keyhole’s stand-out asset is QuickTrends. This feature lets you check the basic Facebook analytics for any keywords you wish.

You don’t need to set up a separate project. If you want a quick overview, you can use QuickTrends. 

Even better, the searches are unlimited, and no data is consumed. With QuickTrends, you can compare up to 5 different topics without separate monitoring projects.

Another feature of Keyhole that stands out is the Media Wall. It is a place where you can browse images posted under your keyword. This includes Instagram, Facebook, X, TikTok, and YouTube.

Key features:

• Profile analytics tool
• Trend identification
• Social listening
• Hashtag analytics tool 
• Facebook campaigns tracking
• Audience demographics
• Influencer identification
• Media Wall
• Social media reports

09 Awario

Awario is one of Facebook reporting tools that track facebook mentions and provide social media analytics. You can try it for free during a 7-day trial.

Awario analyzes the data collected through Facebook social listening, calculating metrics like reach, sentiment, and growth.

In addition to the Facebook page, Awario covers other social media sources such as:

• Instagram
• X
• YouTube
• Reddit

Plus, it tracks the web, news sites, forums, and blogs. 

The coverage of Awario is not complete. It must catch up on crucial platforms like TikTok, Quora, or Twitch. This may affect the accuracy of your performance analysis.

What’s great about Awario is that it offers historical data for up to 6 months. This way, you can skip planning and setting up your project in advance. Historical data is at your fingertips anytime.

The spectrum of functions looks promising. But according to G2 reviews, Brand24 wins in the ease of use, ease of setup & quality of support.

Moreover, Awario offers limited metrics, restricting your ability to understand your online performance fully.

Key features:

• Tracking Facebook mentions
• Campaigns monitoring
• Analyzing Facebook data
• Competitor analysis
• Finding influencers
• Social media reporting tool 
• Historical data for up to 6 months
• Geolocation

10 Storyclash

Storyclash is primarily an influencer marketing tool and offers Facebook monitoring. With Storyclash, you can discover authentic creators, measure the impact of your campaigns, and centralize all your data management. 

It also tracks mentions on social media, covering:

• Facebook 
• Instagram
• TikTok
• YouTube

Storyclash is renowned for its influencer marketing features. It stands out with its built-in Influencer CRM, which can replace spreadsheets with a more ordered database. Plus, you can set up the creator pipeline and track all the content, costs, and KPIs.

Regarding Facebook analytics, Storyclash offers:

• Monitoring mentions
• Trend identification
• Competitor analysis
• Campaigns reporting
• Influencer marketing support
• Facebook influencers tracking

Conclusion

You’ve been introduced to the top 10 best Facebook analytics tools, leaving you with the task of choosing the right Facebook analytics tool for your needs. 

So, how do you pick the right tool? 

The answer is simple: try them all! 

By experimenting with each tool, you can determine which aligns best with your niche and objectives. 

In my opinion, Brand24 emerges as an exceptional Facebook insights tool. It offers comprehensive analysis, diverse metrics, and extensive coverage of sources.

Moreover, Brand24 utilizes AI to analyze the data collected by your projects, thereby streamlining the workflow of every social media marketer.

Other noteworthy options include Mentionlytics for its SIA, Brandmentions for its image recognition feature, and Brandwatch, which integrates both functionalities.

Pro tips:

• In the pricing of each tool check which features are available from which subscription plan. Otherwise, after your purchase, you may discover that the function you needed the most is still behind a paywall.
• Many tools require you to choose one use case, e.g., brand monitoring, competitive analysis, hashtag tracking, and influencer finder. If you want to have them all, go for Brand24, which doesn’t force you to choose between its functionalities.
• Mix & match! Try several Facebook analytics tools and go for the one you like the most. Most tools offer a free trial, so you don’t need to worry about the expenses.