The 10 Best Facebook Monitoring Tools for September 2025

In 2025, there were 3.07 billion monthly active Facebook users. Despite the recent decline in popularity among the young, that’s still a huge audience! If you want to improve your Facebook performance with a data-driven approach, Facebook monitoring tools are what you need. Let’s take a look at the best of them! 

• Facebook monitoring tools track and analyze your mentions on the platform to provide valuable insights into your brand’s Facebook performance. 
• These tools help you curate a Facebook strategy effectively by calculating key metrics such as sentiment, reach, and presence. 
• The best Facebook monitoring tools also save you time with alerts, AI tips, and ready-to-use reports.

Top 10 Facebook Analytics Tools [updated in September 2025]:

01 Brand24

Brand24 is a versatile media monitoring tool that offers Facebook analytics. The tool stands out with its powerful AI features that streamline data analysis and provide actionable insights. 

Besides monitoring Facebook, Brand24 covers many other sources, including: 

• Social media platforms, such as Instagram, X (Twitter), YouTube, LinkedIn, Reddit, Pinterest, TikTok, Bluesky, and Twitch
• News sites, blogs, video platforms, podcasts, forums, and other websites
• Review platforms and newsletters.

However, if you want to focus on Facebook alone, that’s also possible. You can use the main panel’s source filtering option on your right-hand side. Then, the tool will display only Facebook mentions.

Key features:

• Mentions Collection
• Sentiment analysis
• Measuring reach
• Competitor analysis
• Trending hashtags tracking and analytics
• AI Events Detector
• AI Brand Assistant
• AI Insights
• Trend identification
• Influencer identification
• Geolocalization
• Customizable reports
• Social media crisis management

💪 Strengths:

• Comprehensive & real-time Facebook mentions monitoring, including their volume, reach, sentiment, and dozens of other metrics.
• A set of AI-powered features that allow you to perform a deep evaluation of your strategy.
• Real-time alerts for new Facebook mentions so you can react to them quickly and promptly.
• Has an easy-to-use dashboard with charts and graphs, making Facebook data simple to understand.

👎 What could be better:

• The basic plan is limited, with fewer features and mentions, which can be problematic if you have a tight budget and high needs.

⭐️ Overall verdict:

Brand24 is a great tool for medium-to-large businesses that want to monitor their Facebook reputation closely.

It excels at providing quick alerts and rich insights, helping you jump on conversations and manage your brand’s image effortlessly.

02 Meta Business Suite

Meta Business Suite is a native tool for Facebook and Instagram analytics. It may not be exhaustive, but it provides all the basic information about the Facebook pages you manage.

A great thing about Meta Business Suite is that it’s completely free!

The tool monitors many basic Facebook metrics, including: views, reach, likes, interactions, follows, and Facebook audience demographics (gender, location, and language)

Key features:

• Facebook data analytics
• Facebook content strategy planning & scheduling
• Ads creation
• Trend identification
• Audience demographics
• Creator tools

What’s great about this tool is that it can differentiate between paid and organic reach. This gives you a clear view of the actions that drive the most results.

Meta Business Suite allows for post scheduling both on Facebook and Instagram. 

This feature significantly supports your social media strategy and streamlines content planning. It is perfect for all social media managers. 

However, there are also a few downsides to the Facebook page analytics with this native tool. 

Firstly, it has a limited range of key metrics that do not allow for a complex performance evaluation. The analysis is restricted to your Facebook page. 

This only partially overviews your online and social media presence.

Plus, there’s no option for monitoring specific keywords or your Facebook business page untagged mentions. 

You can only access the Facebook data analysis, but you miss the first-hand insights directly from Facebook users and your audience on other social media platforms.

💪 Strengths:

• Free and native analytics of some core Facebook page metrics
• Ability to track both paid and organic reach
• Includes content scheduling for Facebook (and Instagram)

👎 What could be better:

• Limited metrics and depth – it only provides basic page data
• Restricted to your own Facebook pages – no ability to monitor specific keywords, competitors, or untagged mentions about your brand on Facebook.
• Lacks cross-platform listening

⭐ Overall verdict:

Meta’s native analytics is a good starting point for quick, basic Facebook page insights and post scheduling. 

It’s perfect for simple needs on the pages you manage, but it falls short for comprehensive monitoring or gathering feedback beyond your page.

03 Mentionlytics

Mentionlytics is one of the social media reporting tools that can serve anyone, from small businesses and enterprises through politicians and agencies to organizations & nonprofits.

Key features:

• Mention collection and Facebook insights
• Social intelligence
• Influencer search
• Hashtag monitoring
• Sentiment analysis
• Competitive analysis
• Crisis management
• Campaign monitoring
• Social media accounts scheduling

What’s excellent about Mentionlytics is their social media intelligence advisor, SIA. This AI solution can analyze data and present them in a simple and explanatory manner. 

With SIA, you can discover all the essential mentions and their metrics. Like all Facebook monitoring software, Mentionlytics finds brand fans and ambassadors.

However, SIA can also identify trolls spreading clickbait or spam messages regarding your brand.

Finally, SIA advises on improving social media posts and competitor analysis. She also detects virality and assigns it to a PR crisis or a viral event, depending on the sentiment.

💪 Strengths:

• Wide coverage across most major platforms (Facebook, Instagram, X (Twitter), YouTube, TikTok, etc.) makes Mentionlytics a comprehensive tool for social media monitoring.
• SIA (Social Intelligence Advisor).
• Extra features like hashtag tracking, sentiment analysis, and post scheduling.

👎 What could be better:

• Missing coverage of a few niche platforms (no Quora or Twitch monitoring)
• While SIA provides helpful suggestions, you’ll still need to supervise it manually – the AI insights aren’t a complete substitute for manual analysis.
• The more advanced features are available on higher plans

⭐ Overall verdict:

Mentionlytics is an interesting tool that proves its value when it comes to Facebook tracking. It’s a good choice for organizations that need an AI co-pilot in monitoring. 

However, a few missing channels and potential costs for premium features mean you should ensure it aligns with your specific needs and budget.

Further read: Mentionlytics Competitors

04 BrandMentions

BrandMentions is a social media analytics tool that offers web listening, brand performance monitoring, and audience insights.

Key features:

• Social mention search and analysis
• Hashtag tracker
• Brand and social media trackers
• Sentiment analysis 
• Competitor detection
• Historical data for up to 10 years
• Image recognition

What’s remarkable about BrandMentions is that it provides up to 10 years of historical data. So this tool is a bull’s eye if you need Facebook monitoring statistics from way back.

Another great feature is image recognition. It allows you to track your logo across social media channels and beyond.

Brandmentions boasts that it collects more mentions than similar apps due to superior social media coverage.

While this claim holds compared to some platforms, it’s important to note that BrandMentions lacks coverage of TikTok and Twitch, unlike Brand24.

💪 Strengths:

• Deep historical data
• Image recognition
• Allows a comprehensive brand performance monitoring and competitor benchmarking with features like sentiment analysis and hashtag tracking

👎 What could be better:

• Lacks support for TikTok and Twitch
• Steep learning curve 

⭐ Overall verdict:

BrandMentions is a good choice for deep-diving into Facebook analytics over a long period. 

It’s a go-to solution for data-heavy analysis and historical insight, though missing some newer platforms and underperforming AI mean you’ll have to do more of the analytical heavy lifting yourself.

05 Brandwatch

Brandwatch specializes in consumer intelligence, social media management, and influencer marketing.

The tool also supports brand monitoring, content creation, and fostering customer engagement metrics.

Key features:

• Consumer intelligence & research
• Social media marketing strategy management
• Influencer marketing
• Brand monitoring
• Content creation 
• Advanced demographics and filtering options
• All social media channels management
• Results and social media ROI measuring
• Historical data back to 2010
• Customizable social media reports

A big Brandwatch advantage is the use of AI for data analysis. It allows for automatic data segmentation, AI-powered conclusions, and AI-supported search.

Plus, Brandwatch uses AI for its image recognition feature. This one will enable you to track your logos across the internet.

According to G2 reviews, the biggest cons of Brandwatch include bugs in the system and limitations of the social media planner tool.

I also compared Brandwatch and Brand24 on Capterra. Both tools receive high ratings, but Brand24 is rated slightly better, especially regarding customer service and ease of use.

💪 Strengths:

• AI-powered analytics segments data and generates insights from Facebook discussions, helping you quickly understand trends without manual sorting.
• An extensive cross-channel coverage and tracking historical data back to 2010
• Integrates advanced features like image recognition (logo tracking online) and in-depth demographic filtering

👎 What could be better:

• Software bugs and a somewhat limited content planner
• Quite difficult to use
• Higher than average pricing

⭐ Overall verdict:

Brandwatch is a choice for enterprise-level Facebook analytics. It combines AI insights, vast historical data, and even influencer tracking for a 360° view of your brand. 

It’s ideal for organizations that look for deep consumer intelligence and multi-platform management. Smaller marketers might find it too complex (and costly) for their more standard Facebook monitoring needs.

Further read: Brandwatch Alternatives

06 Meltwater

Meltwater is a Facebook analytics tool specializing in media intelligence, relations, and consumer and sales intelligence. It also provides social media analytics, management, and social listening. 

Key features:

• Brand monitoring
• Media relations
• Social media analytics & management
• Social listening
• Customer and sales intelligence
• Influencer marketing
• Sentiment analysis
• Trends analytics tool
• Demographics of your audience

Significantly, Meltwater has no limits on the keywords you can monitor or the monthly mentions you can collect. This makes it a solid competitive alternative on the market.

Meltwater provides endless valuable metrics, but there is no analysis element. You get a bunch of data that you need to interpret yourself. 

💪 Strengths:

• No limits on tracking – Meltwater lets you track unlimited keywords and mentions on Facebook
• Multiple Facebook metrics
• Combines Facebook data with media and PR coverage.

👎 What could be better:

• Lower analysis capabilities compared to other tools
• Can feel overwhelming for new users.

⭐️ Overall verdict:
Meltwater is great for big teams that want unlimited Facebook tracking and lots of extra media data. However, you need time and skills to do more advanced analytics.

Further read: Meltwater Alternatives

07 Mention

Mention is one of the social listening tools offering Facebook insights on your audience, brand, market, and competitors. It also provides scheduling and social media management features.

Key features:

• Social media listening
• Facebook posts scheduling
• Competitive analysis
• Brand management
• Hashtag monitoring
• Facebook campaigns tracking
• Free Facebook tools 

Mention wins with its free Facebook tools offered next to the paid Facebook analytics. You can use a Facebook username, post, or bio generator out of charge.

I appreciated the post generator. You choose a topic and a tone of voice. I went for a Facebook post about digital marketing on X in a sarcastic style. 

The tool came up with a nice result. It could also be helpful to add one more category to pinpoint the post’s content expectations.

As for the flaws, the tool requires you to choose one project language. Because of this, you are unable to monitor your brand globally. 

Another shortcoming is that not all statistics are available immediately from your dashboard level. To access some, you need to create a report. This takes extra time and hinders seamless panel navigation.

💪 Strengths:

• Post scheduling
• Includes free tools like a Facebook post generator.
• Competitor benchmarking

👎 What could be better:

• Each project only supports one language
• Some stats are hidden in reports, not on the main dashboard

⭐️ Overall verdict:
Mention is a simple tool for small businesses that want to both track and post on Facebook. It gives a bit of everything, but it’s not as detailed as the bigger tools.

Further read: Mention Alternatives

08 Keyhole

Keyhole is a social media analytics tool that promises to replace outdated spreadsheets. It offers multiple profile analyses, brand mentions collection, and influencer identification.

Keyhole also supports hashtags, Facebook tracking, and monitoring Facebook marketing campaigns.

Key features:

• Profile analytics tool
• Trend identification
• Social listening
• Hashtag analytics tool 
• Facebook campaigns tracking
• Audience demographics
• Influencer identification
• Media Wall
• Social media reports

Keyhole’s stand-out asset is QuickTrends. This feature lets you check the basic Facebook analytics for any keywords you wish.

You don’t need to set up a separate project. If you want a quick overview, you can use QuickTrends. 

Even better, the searches are unlimited, and no data is consumed. With QuickTrends, you can compare up to 5 different topics without separate monitoring projects.

Another feature of Keyhole that stands out is the Media Wall. It is a place where you can browse images posted under your keyword. This includes Instagram, Facebook, X, TikTok, and YouTube.

💪 Strengths:

• Great for tracking Facebook ads and hashtags
• QuickTrends shows instant keyword stats, with unlimited searches
• Custom dashboards and automated reports
• Predicts how campaigns might perform

👎 What could be better:

• It can feel complex at first
• Underdeveloped social listening.

⭐️ Overall verdict:

Keyhole is perfect for running Facebook campaigns and tracking hashtags. It’s fast and helpful but comes with a higher price and a small learning curve.

09 Awario

Awario is one of the Facebook reporting tools that tracks mentions and provides social media analytics. 

The tool analyzes the data collected through Facebook social listening, calculating metrics like reach, sentiment, and growth.

Key features:

• Tracking Facebook mentions
• Campaigns monitoring
• Analyzing Facebook data
• Competitor analysis
• Finding influencers
• Social media reporting tool 
• Historical data for up to 6 months
• Geolocation

What’s great about Awario is that it offers historical data for up to 6 months. This way, you can skip planning and setting up your project in advance. Historical data is at your fingertips anytime.

The spectrum of functions looks promising. But according to G2 reviews, Brand24 wins in the ease of use, ease of setup & quality of support.

Moreover, Awario offers limited metrics, restricting your ability to understand your online performance fully.

💪 Strengths:

• Shows sentiment and reach of your mentions
• Can pull in 6 months of past data right away
• Strong filtering that allows for cutting out irrelevant mentions
• Multi-lingual support

👎 What could be better:

• Has fewer metrics than bigger tools
• Advanced filters take practice to learn

⭐️ Overall verdict:

Awario is a solid tool for tracking Facebook reputation and mentions. It’s best at real-time monitoring, but not as rich in features as its rivals.

Further read: Awario Alternatives

10 Storyclash

Storyclash is primarily an influencer marketing tool and offers Facebook monitoring. 

With Storyclash, you can discover authentic creators, measure the impact of your campaigns, and centralize all your data management. 

It stands out with its built-in Influencer CRM, which can replace spreadsheets with a more ordered database. Plus, you can set up the creator pipeline and track all the content, costs, and KPIs.

Regarding Facebook analytics, Storyclash offers:

• Monitoring mentions
• Trend identification
• Competitor analysis
• Campaigns reporting
• Influencer marketing support
• Facebook influencers tracking

💪 Strengths:

• Focused on Facebook influencers and creators
• Finds trending Facebook posts easily.
• Influencer CRM to manage campaigns
• Clear dashboards with lots of metrics

👎 What could be better:

• High pricing
• Best for influencer work, not general monitoring.
• Reporting could be more automated

⭐️ Overall verdict:

Storyclash is a great tool for brands that work with Facebook influencers. It’s excellent for tracking creators and campaigns. However, note that the tool is quite pricey and very niche.

How to choose the right Facebook monitoring tool?

You’ve been introduced to the top 10 best Facebook analytics tools, leaving you with the task of choosing the right Facebook analytics tool for your needs. 

So, how do you pick the right tool? 

The answer is simple: try them!

By experimenting with each tool, you can determine which aligns best with your niche and objectives.

If you need to narrow down your options, one of the best ways is to check what is the consumer attitude towards each tool. For example, I extracted the data from Brand24 and here are the results:

• Brand24 – number of mentions: 2131 (259 positive, 11 negative)
• Mentionlytics – number of mentions: 285 (51 positive, 1 negative)
• BrandMentions – number of mentions: 371 (37 positive, 3 negative)
• Brandwatch – number of mentions: 4081 (585 positive, 31 negative)
• Awario – number of mentions: 212 (26 positive, 5 negative)
• Meltwater – number of mentions: 2713 (193 positive, 48 negative)

In my opinion, Brand24 emerges as an exceptional Facebook insights tool. It offers comprehensive analysis, diverse metrics, and extensive coverage of sources.

Moreover, Brand24 utilizes AI to analyze the data collected by your projects, thereby streamlining the workflow of every social media marketer.

Other noteworthy options include Mentionlytics for its SIA, BrandMentions for its image recognition feature, and Brandwatch, which integrates both functionalities.

💡 Pro tips:

1️⃣ In the pricing of each tool check which features are available from which subscription plan. Otherwise, after your purchase, you may discover that the function you needed the most is still behind a paywall.

2️⃣ Many tools require you to choose one use case, e.g., brand monitoring, competitive analysis, hashtag tracking, and influencer finder. If you want to have them all, go for Brand24, which doesn’t force you to choose between its functionalities.

3️⃣ Mix & match! Try several Facebook analytics tools and go for the one you like the most. Most tools offer a free trial, so you don’t need to worry about the expenses. 

Conclusion

Facebook monitoring tools give you the power to understand how your brand is seen online. They help you measure sentiment, track mentions, and analyze reach with clear metrics.

Some tools, like Brand24, stand out with AI-driven insights and multi-platform coverage. Others, such as Meta Business Suite, work best for basic page analytics and scheduling.

Tools like Mentionlytics and Brandwatch add advanced intelligence, while Storyclash focuses on influencer tracking. Depending on your goals, you can go for simplicity, broad coverage, or deep analytics.

The key is to test different tools and see which one matches your brand’s needs best.

By doing so, you can save time, improve strategy, and respond to your audience needs & expectations more effectively.

Final thoughts:

• The choice of the right tool depends on the size of your business, your budget, and specific goals.
• AI had become standard in social media monitoring tools, but human supervision remains important.
• Free tools are useful for small needs, but advanced monitoring usually requires investment.
• Combining different tools can sometimes give the best overall insights.

Start a Brand24 14-day free trial and boost your Facebook performance!