How to Track LinkedIn Mentions? [2025]

Every LinkedIn mention of your brand is an opportunity to appear in front of potential customers, industry peers, or future employees. Mentions don’t just boost visibility; they create touchpoints that can directly impact your marketing strategy.

• What are LinkedIn mentions? Tagged (@username) and untagged (username) references to your profile.
• How do you monitor mentions? You can track them manually by checking LinkedIn notifications or automatically by using social media monitoring tools.
• Why should you track mentions? They provide a better understanding of a target audience, help make more accurate & data-driven decisions, boost your AI visibility, benchmark with competitors, and build up your reputation.

What are LinkedIn mentions?

A LinkedIn mention is nothing more than naming a contact or other LinkedIn member in a caption of a post, comment, or article. 

It’s used to engage a particular LinkedIn page, start conversing, or simply get someone’s attention.

As we know, LinkedIn is a platform for maintaining a professional profile and building a network in the business world. The mentioned member does not necessarily have to be a person; it can be a LinkedIn profile of a brand.

3 main types of mentions:

Type of Mention	How It Works	What It Looks Like	Why It Matters
Tagged (@)	When you begin typing the first few letters after “@,” you can choose your profile based on LinkedIn’s suggestions. After publishing the post, the @ disappears, and the name becomes bold and clickable.	Coca-Cola (clickable to page)	Sends a notification to the tagged user or brand, increasing engagement and brand visibility.
Untagged	Type in the caption of a post, the name without using @.	“Coca-Cola’s new campaigns”	No notification is sent; most analytics tools won’t capture it without scanning the full text.
LinkedIn hashtags(#)	Add # + a keyword in a post. Clicking the hashtag leads to a feed of related content.	#Cocacola or #Marketingtrends	No notification is sent; most analytics tools won’t capture it without scanning the full text.

Mentions increase the reach of any LinkedIn post, so your brand will likely be noticed on LinkedIn! As a result, it can drive traffic to your other marketing channels.

Note: Some users may have disabled mention notifications. In these cases, LinkedIn will alert you that the user cannot be mentioned.

How to track LinkedIn mentions?

Mentions can be tracked in two ways. You can do it through the LinkedIn app or a social media monitoring tool.

Feature / Aspect	Manual Tracking	Automated Tracking
How it works	Check LinkedIn notifications or search for mentions manually	Uses LinkedIn monitoring tools to track mentions across LinkedIn and the web automatically
Mentions captured	Only tagged mentions. Untagged mentions or competitor mentions are often missed.	Captures tagged, untagged, and hashtag mentions online. Also for competitor analysis.
Notifications	Email, push, or application notifications for tagged mentions only	Real-time notifications and sentiment alerts for all mentions
Time investment	High — manually reviewing each post, comment, or article	Low — AI processes thousands of mentions instantly
Analytics & insights	Very limited — only know who tagged you	Advanced metrics: sentiment analysis, trends, influencer score, topic analysis, brand reputation crisis & AI recommendations
Competitor tracking	Not possible	Fully track competitor mentions and benchmark performance
Scalability	Inefficient for enterprise-level pages or high mention volume	Fully scalable for hundreds or thousands of mentions
Use case	Small brands with few mentions	Medium to large brands, agencies, or enterprise-level LinkedIn pages

01 Manual tracking

Manual tracking involves checking notifications or manually typing your brand name or hashtag into the search bar to find mentions in posts. Mentions in the comments are not searchable.

The tagged account receives email, push, and app notifications. In the notification setting, you can turn them off and set the frequency of receiving email notifications.

These mentions are listed in one tab at the top of your LinkedIn homepage.

02 Using a social media monitoring tool

Another way to monitor LinkedIn mentions is to use a social media monitoring tool like Brand24. 

This tool monitors social media platforms (including LinkedIn) and the whole internet to find all the mentions you want.

When it comes to LinkedIn, Brand24 collects:

• mentions from your company’s LinkedIn page, so you must have administrator access to this page
• comments on the mentions (available after enabling the appropriate option in the integration)

It’s worth highlighting that social media monitoring tools collect only publicly accessible mentions. This means that, in the case of LinkedIn, they don’t capture mentions in private groups and chats.

Using Media monitoring tools, I found two unique features helpful for LinkedIn analysis.

• Anomaly Detector: It quickly analyzes and explains the reason for the spike in mentions. It saves me a lot of time! 

• Comparison tab: where I can compare brand mentions by periods and with competitors.

For example, the number of LinkedIn mentions of Microsoft increased by 421% compared to the previous period (see the image below).

FAQ

What are the benefits of LinkedIn mentions?

Benefit	Brands	Individuals
Reach & Visibility	Expand presence to customers, partners, and industry peers	Grow network and professional visibility
Credibility & Trust	Positive mentions signal authority and brand engagement	Mentions from peers boost professional reputation
Engagement & Relationships	Foster conversations with clients and partners	Build stronger professional connections
Insights & Analytics	Track mention volume, sentiment, trending topics, and filter by date or influencer score	Understand perception, engagement, and influence
Content & Marketing	Inspire campaigns and targeted strategies	Showcase achievements and thought leadership
SEO & Discoverability	Boost domain authority, keyword relevance, and search ranking	Improve LinkedIn profile and search visibility
Crisis Management	Spot spikes or negative mentions for quick response	Address negative feedback or misinformation promptly

Can LinkedIn mentions help improve SEO and online discoverability?

Yes. Mentions or tags boost your SEO by signaling credibility and relevance to search engines and AI-driven platforms. 

When your domain or LinkedIn profile is frequently mentioned in posts, comments, or articles, it increases authority and discoverability. Mentions connected with industry keywords or hashtags help your company page or personal profile rank higher in search results.

For more insights, check out the Brand24 guide here: How Brand Mentions Help SEO.

Are LinkedIn mentions from comments, articles, and videos trackable?

Yes, but there are some API limitations. Tagged mentions (@) in posts, articles, or videos send a note (notification) to the mentioned LinkedIn profile or page name, making them easy to track. 

However, untagged mentions in comments, captions, or someone else’s network activity are harder to notice because LinkedIn does not provide alerts. 

To monitor these effectively, tools like Brand24 track mentions from company pages, public articles, videos, and even comment sections, helping you see the full conversation around your brand.

How to analyze a LinkedIn profile mention to gain insights?

To analyze a LinkedIn profile mention, look at the person’s credibility (headshot, headline, About section, posting activity, number of followers), their network reach (industries, job titles, seniority), and the impact of the mention (likes, comments, shares, audience demographics).

But here’s the catch: doing this manually for every post or article is a long, time-consuming process. A social media monitoring tool is the smarter, scalable choice for enterprise-level companies getting hundreds or even thousands of mentions.

Using a media monitoring tool that can analyse thousand of mentions allow me to:

• Spot trends in someone else’s post or network activity
• Measure sentiment and emotional tone behind mentions
• Identify top-performing captions, hashtags, and page names
• Get AI-based recommendations for audience engagement and growth

Start analyzing LinkedIn mentions right now – try it for free!