How to Track Telegram Mentions? [2025]

In just 30 days, Telegram mentions of the Apple brand reached over 120 million people! Clearly, Telegram is a powerful marketing channel that businesses can’t afford to ignore. However, even though 12% of humankind (800 million people!) log in to this platform each month, most businesses pretend this channel does not exist. What a waste!

What are Telegram mentions?
Telegram mentions are references to your brand in group chats or channels. They can be:
– Tagged (@username) – clickable, notify the user directly.
– Untagged (plain text) – no link, no notification, often overlooked.

How do you track Telegram mentions?
– Manually: Search group chats or channels for your brand name. Works only on a small scale, gives no analytics, and misses untagged mentions.
– With social listening tools (like Brand24): Track both tagged & untagged mentions, monitor public channels, and access analytics (sentiment, reach, influencers, spikes).

Why track Telegram mentions?
– Build stronger customer relationships.
– React early to reputation risks.
– Understand audience needs & trends.
– Discover collaboration opportunities.
– Save time with AI-powered alerts & insights.

What are Telegram mentions?

A Telegram mention occurs when a Telegram user talks about a person, brand, product, or service on a group chat or channel.

• Type “@” + username to create a hyperlinked and clickable mention.
• Once you click on it, you’ll be directly transferred to a private chat with the mentioned user.
• Each user who gets mentioned on Telegram receives a notification about a mention.
• Even if a user has muted the entire group chat, he’ll be notified if he is mentioned directly.

Important notice: You can only mention these Telegram users who have set up their usernames in the app’s settings. It’s not a default option!

Unfortunately, most of the brand mentions on Telegram remain untagged. What does it mean?

Untagged mentions occur when a Telegram user uses your brand or profile name without making it interactive (e.g., without typing “@” before your username).

In such a scenario, no one is notified, and the mention goes unnoticed.

That could lead to unfavorable consequences, such as missing the opportunity to build customer relationships or overlooking the beginning of a brand reputation crisis.

Thankfully, there’s a method to discover untagged Telegram mentions!

Thanks to media monitoring tools, you can track both tagged and untagged Telegram mentions.

Thanks to tracking mentions on Telegram, you’ll gain:

• More complete image of your brand awareness on the platform;
• Chance to boost your customer engagement thanks to giving more personalized and timely responses to your audience;
• A better understanding of your audience’s needs and the pains they face when interacting with your brand, product, or service;
• Instant knowledge about any potential reputation crisis;
• Insights on the most influential authors talking about you, giving you opportunities to bind valuable collaborations.

In 2025, Telegram mentions shape how Large Language Models (LLMs) like ChatGPT perceive and present your brand. These models scan online conversations, articles, and social mentions to build context. Even without a direct link, every mention strengthens your brand’s online footprint and increases the chance of being referenced in AI-generated responses.

How to track brand mentions on Telegram?

There are two ways to track Telegram mentions: manually or using a dedicated tool. Let’s discuss both options.

01 Manual tracking

Tracking Telegram mentions manually is possible.

All you need to do is regularly search relevant channels and group chats for your keywords and brand name.

Open Telegram, visit the group chat or channel, and type the keyword you’re interested in (i.e., Apple) in the search bar.

You’ll see all posts filtered with underlined mentions.

• The Telegram app does not offer analytics, so you get almost no data about your Telegram mentions.
• You can do is create an Excel spreadsheet and regularly insert the data from your own observations.
• You can’t set up notifications when someone mentions you in a message or conversation. If you mute the channel or group chat, you mute everything — all or nothing.

Tracking Telegram mentions this way is time-consuming and requires some effort. Who would like that?

02 Using a social media monitoring tool

The second and most effective way to track and analyze Telegram mentions is using social media monitoring tools.

Let me show you the whole process in the example of Brand24.

Brand24 is an AI-powered tool that discovers, measures, and analyzes mentions across:

• Social platforms (Telegram, Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Reddit, and Twitch);
• News sites, blogs, podcasts, video sites & other websites;
• Review sites and newsletters.

It’s totally up to you how you would define “mention”. It can be a brand name, a keyword, a hashtag, an industry, or any other word you’d like to track.

As for Telegram monitoring, Brand24 allows you to track public channels & chats.

The only thing you should do is manually add channels you’d like to monitor with Brand24 (public channels and chats are tracked automatically).

Adding channels is so easy that even your grandma would handle it!

1. Go to your project settings.
2. Choose “Additional sources”.
3. Scroll down to “Telegram channels”.
4. Paste the link to channels to follow (https://t.me/channelname).

In addition to regular social listening features, Brand24 offers some interesting AI-powered solutions.

AI Event Detector

The Event Detector constantly watches your project and searches for unusual patterns (like a sudden increase in the volume of mentions on Telegram).

Once it detects the anomaly (that’s why Brand24 called in like that!), the feature crawls the web to find the most probable cause. Then, it presents conclusion in one or two sentences.

It helps assess what caused the sudden spike in your brand visibility or identify potential risks to your brand reputation in a flash.

Check what it looks like in practice!

DJI is a global brand that produces civil drones. The main cause behind the sudden spike in reach on June 8th was delivering oxygen and aiding in waste collection near Mount Everest.

Excellent PR performance, DJI!

Comparison Tab

Another great feature that will help you analyze your mentions on Telegram is “Compare Periods”.

It’s a kind of competitive analysis report that allows you to benchmark your current Telegram performance with the past. As for criteria, you can check your progress in the case of:

• The volume of mentions;
• Reach of your mentions;
• Sentiment analysis;
• Your brand’s overall Presence Score;
• Advertisement Value Equivalency (AVE);
• User-generated content.

As you can see below, Apple’s Telegram presence is generally stable.

With such figures, slight changes are simply inevitable.

Benefits of tracking mentions using an advanced Telegram monitoring tool:

• In one place, you can track all public mentions;
• You get detailed analytics, including sentiment analysis, your top channels, most influential authors, and so on;
• You can track both tagged & untagged Telegram mentions;
• You save a lot of time thanks to AI-powered features like AI Anomaly Detector.

Conclusion

Ignoring Telegram is a mistake many brands make.

Mentions can can serve in your favor, spreading positive information and boosting your overall reputation.  Or, quite the opposite, start a serious brand crisis you’ll need to face.

Manual monitoring is possible but highly inefficient and recommended only to very small brands. With hundreds of mentions, a dedicated tool for media monitoring is the only way to get complete, real-time insights.

Such software gathers and analyses all your brand mentions in one place and gives you valuable data that manual analysis won’t provide.

Final thoughts:

• Track both tagged and untagged Telegram mentions to gain a complete picture of your brand’s reach and sentiment;
• Use social media monitoring tools like Brand24 because they offer AI-powered features that will streamline your analysis.

Want to treat your Telegram presence seriously? Try Brand24 for free and check your performance on that platform now!