Blog / Digital Marketing

5 Best Awario Alternatives: A Detailed Comparison for 2026

Updated: February 4, 2026

12 min read

Awario is a popular choice for budget-friendly social listening. However, if for some reason, you’re looking for Awario alternatives, this article will help you make a well-thought-out decision.

Quick summary of Awario alternatives

Below, you can see a quick table summarizing Awario and its top 5 alternatives.

Tool	Best for	Top strengths	What could be better
Awario	SMBs & agencies on a budget	• Cheap, real-time monitoring • Lead generation • Flexible search	• UI & sentiment accuracy • No historical data
Brand24	Mid-to-large brands & enterprises	• AI features • LLM tracking • Intuitive UX • Strong sentiment analysis	• Limited historical data
BrandMentions	SMBs needing SEO and competitor insights	• Backlink tracking • Sentiment analysis • Influencer tools	• Static reports • Price
Mention	PR & marketing teams needing a fast-reaction tool	• Fast alerts • Collaboration tools • Influencer insights	• Credit system • Limited historical data
Mentionlytics	SMBs needing strategy insights & review monitoring	• AI advisor • Review tracking • Hootsuite integration	• Complicated UX • Limited historical data
Talkwalker	Global enterprises with visual & offline tracking needs	• Visual AI • Predictive analytics • Print/TV/radio coverage	• Expensive • Steep learning curve

Top Awario alternatives:

Brand24

Brand24 is a media monitoring platform that helps you track and analyze online conversations in real time. 

It stands out for its advanced & accurate sentiment analysis, wide data coverage, friendly UX, and powerful AI-driven capabilities. 

In addition, Brand24 allows you to monitor AI chatbots and LLMs (such as ChatGPT, Gemini, Perplexity, Claude, etc.) and assess your brand’s visibility in their answers on these platforms.

🔑 Key features:

• Real-time brand mentions monitoring – Brand24 constantly digs through social and non-social media sources to discover new brand mentions and includes them in its analytics.
• AI-powered sentiment analysis – the tool reports up to 95% accuracy in discovering emotions behind each conversation, which is one of the top results among similar tools.
• AI Brand Assistant – a chatbot designed to get deeper insights based on the prompts you type.
• Smart Context Search – AI-powered add-on that filters all brand mentions by the desired intent and meaning.
• AI Brand Visibility – Brand24 lets you analyze your brand performance across the most common AI models, including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, and Grok.

🔎 Monitored sources:

• Social media – Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Reddit, Telegram, Twitch, and Bluesky
• Web & more – News sites, blogs, podcasts, video platforms, forums, newsletters, review sites

⭐ Best for:

Medium to large companies and enterprises looking for a comprehensive brand monitoring solution that combines monitoring traditional social & non-social sources with understanding the visibility in the AI tools and LLMs.

💪 Strengths:

• A comprehensive set of features that delve deeper into the analytics with handy insights, including influencer research, topic analysis, demographics, competitor benchmarking, etc.
• Multiple helpful AI features that help in getting meaningful media monitoring and sentiment analysis insights.
• Friendly UX and easy learning curve.
• LLM monitoring that helps you to understand your brand presence in AI chatbot responses.

👎 What could be better:

• Practically no access to historical data – it can be daunting for businesses looking for their past performance
• Paywall – some more advanced features are reserved for higher-tier plans

Comparison: Awario vs. Brand24

	Awario	Brand24
Best for	Small to medium-sized brands needing the essentials of real-time social listening for a low price	Medium to large-sized brands looking for a comprehensive brand monitoring and AI visibility solution
Key strengths	Cost-effective tool offering a suite of traditional social listening features, sentiment analysis, and lead generation module	A suite of handy features that make it a complete media monitoring & AI visibility tool, including influencer marketing, context, demographic, AI Events Detector, AI Brand Assistant, AI insights, and more.

BrandMentions

BrandMentions is a social listening and media monitoring tool that tracks online conversations in real time across both web and social media.

It is known for its strong focus on competitor analysis, link tracking, and accurate sentiment analysis.

Combined, BrandMentions is an effective all-in-one solution for staying on top of brand reputation and keeping an eye on your competitors.

🔑 Key features:

• Competitor monitoring & backlink alerts – you can spy on competitors by tracking their mentions and backlinks to reveal competitor strategies and link-building opportunities.
• Real-time mention notifications – the tool scans millions of sources and sends instant alerts whenever your brand (or keywords) are mentioned.
• Sentiment analysis & context – automatically classifies mentions as positive, negative, or neutral and uses AI to understand context.
• Influencer discovery – identifies key public profiles talking about your brand, which helps you turn brand advocates into brand influencers.

🔎 Monitored sources:

• Social media – Facebook, Instagram, X (Twitter), TikTok, YouTube, LinkedIn, Reddit, Bluesky
• Web & more – News sites, blogs, forums, consumer review platforms

⭐ Best for:

Small to mid-sized businesses and agencies that need an all-in-one media monitoring tool with strong competitor analysis capabilities and useful SEO add-ons.

💪 Strengths:

• Blend of social listening, SEO, and competitor analysis – beyond basic listening, BrandMentions provides comprehensive competitor analysis and even tracks new backlinks.
• Extensive coverage – captures mentions from a very broad range of sources, including major social media channels, news sites, blogs, forums, and review platforms.
• Advanced analytics – users praise BrandMentions for its detailed analytics and accurate sentiment analysis, which uses AI to interpret mention context.

👎 What could be better:

• Filtering out noise – Some users report that fine-tuning the mention feed requires effort. 
• Limited report customization – While you can export and schedule reports, the dashboard and PDF reporting templates aren’t very flexible.
• Higher entry price – BrandMentions’ plans start at $99/month, which is a bit more expensive than some other SMB-oriented tools like Awario (starting at $39/month).

Comparison: Awario vs. BrandMentions

	Awario	BrandMentions
Best for	SMBs and agencies looking to cover the essentials of real-time social listening for a low price	SMBs and agencies needing an all-in-one monitoring suite with deeper competitor and SEO insights (with a slightly higher pricing).
Key strengths	Very cost-effective real-time monitoring across social media and web, with a user-friendly setup and all core features (mentions feed, alerts, basic sentiment) for online reputation management.	Integrated competitor tracking and advanced analytics (sentiment & context) in one intuitive platform, plus broader coverage (includes web links and reviews).

Mention

Mention is a real-time media monitoring and social listening tool that focuses on speed and team collaboration. 

It is designed to take care of your brand reputation by scanning the web and social media every few seconds. 

🔑 Key features:

• Impact Score – the Mention-designed metric that helps you prioritize which conversations matter most by counting the influence of the source and its reach.
• Boolean query builder – a filtering system that uses AND, OR, and NOT logic to ensure you only get relevant results.
• Monitored social pages – beyond keyword tracking, you can specifically spy on competitors’ business pages (Facebook, Instagram, LinkedIn) to see every post and comment they receive in a single feed.
• Crisis management alerts – notifications that trigger when there is a significant spike in mention volume or negative sentiment.
• Workflow automation – integrations with Slack, Zapier, and Zendesk that allow you to turn a brand mention into a support ticket or a task without leaving the dashboard.

🔎 Monitored sources:

• Social media platforms – Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Reddit, Pinterest, and YouTube
• Web & more – news sites, blogs, forums, review sites, video platforms, and podcasts

⭐ Best for:

Small to mid-sized marketing agencies and PR teams that require to react quickly to brand mentions and collaborate on cross-team responses.

💪 Strengths:

• Speed – Mention is known for having one of the fastest “crawl rates” in the industry, often delivering alerts faster than competitors.
• User-friendly collaboration – the interface makes it very easy to assign specific mentions to team members, add internal notes, and track statuses.
• Flexible alerting – you can easily set up alerts for specific languages, regions, or even specific domains you want to ignore.

👎 What could be better:

• Historical data gaps – standard plans typically start collecting data from the moment you create an alert, making it difficult to analyze trends from months or years ago.
• Mention Credits system – depending on your plan, you can quickly run out of credits

Comparison: Awario vs. Mention

	Awario	BrandMentions
Best for	SMBs and agencies needing broad social & web monitoring.	Marketing & PR teams focused on dedicated, real-time brand monitoring with fast alerts and collaboration features.
Key strengths	Real-time web & social crawling combined with a dedicated leads module and sentiment analysis.	Holistic multi-channel monitoring combined with advanced Boolean filters, automated reporting, and a quick notification system.

📚 Further read: Mention alternatives

Mentionlytics

Mentionlytics is a comprehensive media monitoring and social listening platform designed for small to medium-sized businesses and agencies.

It combines web and social monitoring with a unique AI advisor that works like a digital analyst for your brand.

🔑 Key features:

• SIA (Social Intelligence Advisor) – an AI-powered assistant that provides personalized insights and advice (e.g., “Post more on Tuesdays,” “Your competitors are gaining traction on Reddit”).
• Mention Clustering – automatically groups similar mentions into topical clusters
• Emotion Analysis – goes beyond standard positive/negative sentiment by detecting specific emotions like joy, anger, fear, or sadness in brand-related conversations.
• Hootsuite integration – you can run Mentionlytics as an add-on within your Hootsuite dashboard.

🔎 Monitored sources:

• Social media platforms – Facebook, Instagram, X (Twitter), YouTube, LinkedIn, TikTok, Reddit, Pinterest, and Bluesky.
• Web & more – news sites, blogs, forums, review sites, and video platforms.

⭐ Best for:

Small-to-medium businesses and agencies looking for a comprehensive media monitoring software that can draw personalized, AI-powered insights.

💪 Strengths:

• AI assistance – the SIA turns complex data into simple “to-do” lists for your social media strategy.
• Review monitoring – Mentionlytics has strong capabilities for tracking review sites (like Google Maps and TripAdvisor), which is crucial for local businesses and hospitality brands.
• AI Mention Translate – especially useful for brands with multi-language audiences.

👎 What could be better:

• Historical data access – past data can be limited on lower-tier plans compared to enterprise tools.
• UX density – the Mentionlytics dashboard tries to show a lot of data at once, which can feel overwhelming.

Comparison: Mentionlytics vs. Awario

	Mentionlytics	Awario
Best for	SMBs and agencies looking for standard social listening tool that supports sales.	SMBs & agencies needing strategic advice and review monitoring.
Key strengths	Leads module helps find potential clients. Very flexible boolean search modes for budget users.	SIA (AI Advisor) provides actionable tips. Great integration with Hootsuite and strong sentiment/emotion analysis.

Talkwalker

Talkwalker is an enterprise-level consumer intelligence platform that goes far beyond standard social listening. 

It is particularly known for its visual listening capabilities – Talkwalker can detect your logo in images and videos even if the brand name isn’t mentioned in the caption.

🔑 Key features:

• Visual Listening & video recognition – Talkwalker scans images and videos to detect brand logos, objects, and scenes. This allows you to find hidden mentions where users post a photo of your product without typing its name.
• Blue Silk AI – a suite of AI tools that includes the “Yeti” assistant for natural language queries and “Conversation Clusters,” which presents visually how different topics connect to one another, helping you spot emerging sub-trends.
• Predictive analytics – Talkwalker uses historical data to predict trends and mention volume up to 90 days in the future, allowing brands to prepare for potential viral moments or crises.
• Customer data integration – you can upload your own customer data (surveys, emails, chats) and analyze it alongside social data to get a unified view of the “Voice of the Customer.”

🔎 Monitored sources:

• Social media platforms – Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, Reddit, Pinterest, Twitch, Bluesky, Telegram, and VKontakte.
• Web & more – news sites, blogs, forums, review sites, print newspapers, magazines, broadcast TV, radio, and podcasts.

⭐ Best for:

Global enterprises and agencies that need deep consumer intelligence, crisis prediction, and offline media tracking (TV/Radio/Print) alongside traditional social media monitoring.

💪 Strengths:

• Visual AI – Talkwalker is probably the best tool on the market for analyzing visual content.
• Global & offline coverage – with support for 187 languages and the ability to track print and broadcast media, it offers a complete view of brand coverage.
• Historical data access – Talkwalker offers extensive access to historical data (even up to 5 years), allowing for deep trend analysis and benchmarking.

👎 What could be better:

• Price – Talkwalker is a premium enterprise solution with pricing that typically starts in the thousands per month
• Complexity – the platform is powerful but complicated. New users often need to spend hours on training and onboarding.

Comparison: Talkwalker vs. Awario

	Awario	Talkwalker
Best for	SMBs and marketers needing affordable, text-based monitoring and lead generation.	Global enterprises that need visual AI, predictive trends, and offline media tracking.
Key strengths	Social Selling (finding leads asking for recommendations) and a very low costs.	Visual Listening (detects logos in images/video) and predictive analytics to forecast future trends. Covers TV, radio, and print.

📚 Further read: Talkwalker alternatives

FAQ

What is Awario?

Awario is a real-time media monitoring and social listening platform that enables you to follow how your brand, products, competitors, or industry are being discussed about across the web.

What are the core features of Awario?

• Real-time monitoring and social listening
• Sentiment analysis
• Competitor analysis
• Influencer identification
• Social selling and lead generation
• Boolean search
• Reporting and analytics
• Personalized alerts

What sources does Awario monitor?

• Social media platforms – Facebook, Instagram, X (Twitter), Reddit, YouTube, and Vimeo
• Web & more – news sites, blogs, forums, review platforms, etc.

Is Awario a cost-effective tool? 

Awario is considered one of the most affordable social listening tools on the market.

It’s pricing starts with only $29 per month (Starter) for 3 topics to monitor, goes through a Pro plan for $89 per month (up to 15 topics), and reaches the Enterprise plan for $249 per month for even up to 100 topics.

Awario offers a 7 day free trial to check its capabilities in practice.