Social listening tools come in different versions – some of them are very advanced and pricey, which makes them targeted to enterprises and corporations. One of such solutions is Talkwalker. On the other hand, affordable social listening tools, like Brand24, may be equally valuable and definitely more budget-friendly. Let’s find out then if Brand24 is a good alternative to Talkwalker.
- G2, a review site that helps businesses choose the right software and services, recognized Brand24 and Talkwalker as Fall 2020 Leaders.
- According to G2, Brand24 is also one of the top alternatives (#2) to Talkwalker.
Both of this information made me want to find out what are the differences between these two social listening solutions.
Many businesses go through a tough time nowadays and they look for ways to save some budget. I would suggest choosing a social listening tool that is an alternative to Talkwalker or other expensive solutions. Maybe Brand24 will be one of them.
Inside this article, I will compare Talkwalker vs Brand24, and we will see if an affordable solution can be a good alternative to Talkwalker, an expensive social listening tool.
Looking for an alternative to Talkwalker? Keep reading.
- Talkwalker vs Brand24: Comparison
- Talkwalker vs Brand24: Features
- Monitored platforms
- Social measurements
- Influencer identification
- Talkwalker vs Brand24: Pricing
- Is Brand24 a good alternative to Talkwalker?
Talkwalker vs Brand24: Comparison
Let’s begin with a quick overview of both social listening tools.
Talkwalker is a social listening and analytics company. It is used for social media monitoring by the biggest brands and agencies from all over the world. It offers multiple features to provide advanced results to all the clients.
The solution monitors and analyzes online conversations in real-time across social networks, news websites, blogs, and forums in 187 languages.
If you run a small or medium-sized business, you might wanna look for alternatives to Talkwalker, as it is rather made for enterprises, big companies, or agencies that work with many clients.
Brand24 right from first sight seems like a good alternative to Talkwalker. It is one of the top social listening solutions as well. Apart from social media monitoring, it offers analytics, reporting, and other valuable features that make Brand24 really effective.
The tool, just like Talkwalker, monitors, and analyzes data in real-time, but it manages to cover even more types of online sources, being a lot cheaper.
Brand24 is a powerful solution used by thousands of businesses of all sizes. It makes social listening accessible for every company, and at the same time, provides valuable insights and advanced results for a reasonable price.
Brand24 makes media monitoring easy.
Talkwalker claims it helps to optimize businesses’ communication efforts. It helps clients to protect, measure, and promote their brands worldwide, across all channels.
Talkwalker has multiple purposes, such as:
- Monitoring online conversations,
- Discovering consumer insights,
- Analyzing brand statistics,
- Monitoring trends and content ideas,
- Protecting online reputation,
- Identifying influencers.
Brand24’s purposes are very alike and that’s another reason why it can be a great alternative to Talkwalker. It is so much more than just social listening solution though. It can be used for various purposes, depending on the client’s needs.
Thousands of brands of all sizes use Brand24 to track and analyze online conversations about their brands, products, and competitors.
In addition, Brand24 can be used as an analytical and reporting tool as it offers a whole set of these kinds of features as well.
- Protecting online reputation – reputation management, monitoring online reputation,
- Improving customer satisfaction and customer relations,
- Identifying brand ambassadors and influencers,
- Measuring brand performance,
- Tracking hashtags and trends,
- Campaign monitoring,
- Monitoring competitors and researching the market,
- Discovering customer insights on their products and services.
Brand24‘s dashboard is clean and minimalistic. The software looks organized and modern. Reviews claim that it is very user-friendly as well.
Talkwalker’s design seems to be a little bit less user-friendly, but the screenshots from the tool surely verify that Talkwalker is full of various options and features.
Talkwalker vs Brand24: Features
Let’s take a look at the features that both social listening tools offer, as the possibilities of both Brand24 and Talkwalker probably interest you the most.
What are we looking for?
A good alternative to Talkwalker should definitely contain similar features and give clients comparable possibilities.
According to G2, a review site that helps businesses choose the right solutions, both Brand24 and Talkwalker offer almost identical sets of features.
Both tools are very similar, while still one of them is definitely cheaper. Let’s take a look at a couple of features a little closer to find out if there are any differences.
Talkwalker: Facebook, Instagram, Twitter, YouTube, Websites, Blogs, Print Media, TV, and Radio
Brand24: Facebook, Instagram, Twitter, Videos, Websites, Blogs, Review sites (Yelp, Tripadvisor), Podcasts, Forums, News sites, Newsletters, and other publicly available sites.
Brand24 and Talkwalker offer sentiment analysis. Both tools show whether mentions of your company are positive, negative, or neutral.
Brand24 and Talkwalker both allow measuring campaigns, and metrics such as conversation volume, reach, engagement, or brand’s share of voice.
Both Brand24 and Talkwalker can serve for influencer marketing.
Social listening solutions like these are also considered influencer marketing platforms as they help to find and identify influencers as well as make it easier to contact them. Both tools also make it possible to measure the effectiveness of influencer marketing campaigns.
On G2, there is not enough data about Talkwalker’s alerting possibilities, but Brand24 surely offers pretty advanced alerting options. The affordable social listening platform can send out e-mail or push notifications informing about the most important changes or mentions of your business.
Most important features that serve for social listening in both solutions seem to be almost identical. After analyzing and comparing the features, Brand24 is a very promising alternative to Talkwalker, as its reviews are even better.
If you want to see how other features perform next to each other, check out this comparison as well.
Talkwalker vs Brand24: Pricing
Pricing is what mostly tells the difference between the two platforms we are comparing.
Brand24 is a powerful, but affordable solution compared to other social listening platforms available on the market.
It is a promising alternative to Talkwalker, which is really advanced and surely effective, but a lot more expensive.
Obviously, Talkwalker targets a specific audience and is mostly used by big companies that can afford a tool like this. Brand24 is an alternative, as it’s a lot more accessible and suitable for all types of businesses. That’s why thousands of brands all over the world use it for social media monitoring.
Both Brand24 and Talkwalker offer three pricing plans.
Tallkwalker offers a demo on request.
- Basic, $9,600/year
- Corporate, Custom Pricing
- Enterprise, Custom Pricing
Brand24 offers a 14-day free trial!
- Personal Plus 49$/month
- Professional Premium 99$/month
- Professional Max 199$/month
Brand24 pricing can also be customized, depending on the amount and type of data you need.
Comparing those pricings, Brand24 is definitely more affordable.
Want to save 7212$/year on the social listening tool?
You can do it by choosing an alternative to Talkwalker. Even if you decide on Brand24’s Professional Max plan (the most expensive) over Talkwalker’s Basic plan (the cheapest), you will still be able to save a good amount of money.
If your business is going through a tough time and you need to take care of your budget, you might want to look at alternatives to Talkwalker or other expensive tools. Brand24 seems to be the best option.
Is Brand24 a good alternative to Talkwalker?
Summarising, after analyzing different aspects of both Brand24 and Talkwalker, I feel like we all can agree that these social listening tools are obviously still very different, but at the same time very similar.
Talkwalker is definitely an enterprise-class software that works effectively. I would recommend it to big corporations and companies that don’t need to worry about their budget and can afford to spend a lot of money on a social listening tool.
Brand24 in my biased opinion can be a good alternative to Talkwalker. This social listening solution offers almost identical features, has even better reviews, serves for various purposes, is very easy to use, and, most importantly, is a lot cheaper.
Brand24 is accessible for every type of business. It can be used not only by small brands but also by bigger companies as well since it is also very advanced and effective. It offers a free trial that is also an advantage over Talkwalker.