31 Best Growth Hacking Tools To Try in 2024

Have you ever felt like your business was stuck, no matter how much effort you put in? Growth feels out of reach, and progress seems slow.

The good news is that with the right set of growth hacking tools, you can break through these barriers and unlock new levels of growth.

Growth hacking tools are software or platforms designed to help businesses rapidly increase their user base, engagement, and revenue through creative, data-driven strategies. These tools typically focus on automation, analytics, customer acquisition, and optimization of marketing efforts to accelerate growth without relying on traditional marketing methods.

We will explore the 31 best growth hacking tools to supercharge your business’s progress. 

We divided them into 11 categories so you can easily find the ones that best fit your current needs. 

What is growth hacking?

You may have heard that buzzword many times: growth hacking. 

It’s all about rapidly growing your business, usually by exploring creative and innovative ways of marketing. 

Growth hacking focuses on getting results quickly and efficiently using low-cost customer acquisition methods such as leveraging user data, optimizing campaigns, or A/B testing different strategies. 

The goal is to maximize ROI while minimizing the resources needed to achieve it. 

In other words, growth hacking helps businesses grow faster with less effort than traditional marketing techniques.

Best growth hacking tools 

Here, you will find some of my favorite growth hacking tools to help you get the most out of your digital marketing efforts.

Media monitoring tools

Nowadays, all your customers are online!

Media monitoring is a powerful tool for conducting market research and identifying new growth opportunities. 

Monitoring news articles, social media conversations, and other online sources delivers data about your target market, competitors, and industry trends.

01 Brand24

Leverage AI to analyze your brand’s online performance.

Brand24 is a social media monitoring tool that allows you to track and analyze your online presence. 

It helps you monitor what people say about your brand, product, or industry on various social media platforms, blogs, forums, reviews, and news sites.

But not only that.

Additionally, Brand24 measures several key marketing performance and pr performance metrics, such as:

• Presence Score
• Reputation Score
• Sentiment
• Emotion Analysis
• Social media reach, and more!

By leveraging Artificial Intelligence based on the collected brand insights, the tool provides actionable tips for business growth. 

With its AI-powered Brand Assistant, getting the needed marketing insights is a breeze. 

Brand24 is a must-have for every growth hacker.

Key features:

• Social media monitoring & social listening
• Complex brand performance analysis 
• AI-powered brand metrics
• Sentiment analysis
• Competitor analysis
• Finding trending hashtags
• Influencer marketing
• AI Brand Assistant 

02 Google Alerts

Google Alerts has only one function: to monitor online mentions.

Google Alerts is a free tool provided by Google that allows you to monitor the web for specific keywords or phrases.

Google Alerts is designed for those who don’t want to spend on professional monitoring. 

While it successfully tracks online mentions, it provides no analytics or marketing metrics.

This may be enough for some, especially if you start your journey with media monitoring. However, Brand24 is a better growth hacking tool for a more detailed and insightful business audit.

Key features:

• Monitoring mentions

SEO tools

SEO is your best friend for online visibility.

Create landing pages dedicated to relevant keywords to ensure people can find you online exactly when looking for your products or services.

This way, you will attract more customers and improve brand awareness.

03 Semrush

All-in-one digital marketing suite.

Semrush offers comprehensive analytics and insights into keyword research, organic and p​aid traffic, and link building. 

With this growth hacking tool, you can track your website’s performance, analyze each landing page ranking, and find new opportunities for your marketing messages.

You can also use Semrush to conduct competitor research. 

It provides insights into your competitors’ keywords, their rank in the search engines, and where their traffic comes from. 

With this data, you can better understand your competition’s strategies and find new growth opportunities.

Key features:

• Keyword Research
• On-page SEO
• Competitor Analysis
• Content Marketing
• Local SEO
• Rank Tracking

04 Surfer SEO

Content marketing = Surfer SEO

With Surfer SEO, you can analyze and optimize websites for better search engine rankings. 

The tool uses data to analyze keyword density, content relevancy, quality of backlinks, and more to determine the best strategies for improving a website’s ranking.

Its core feature is the Content Editor, which allows you to write SEO-optimized text and landing pages.

Among many other great features of Surfer, there’s the Grow Flow.

It’s handy for those looking to get quick wins with minimal effort. With it, you can easily identify low-hanging fruit opportunities and quickly implement the changes necessary to increase your rankings. 

Lastly, Surfer offers AI content detection, ensuring your site is not flagged as AI-generated.

Key features:

• Content Editor
• Grow Flow
• Keyword Research
• Content Audit
• Domain Planner
• SERP Analyzer

05 Ahrefs

Comprehensive SEO toolset boosting your website’s search engine visibility.

With Ahrefs, you can analyze competitors, track keyword rankings, and audit your website for SEO issues.

Its Site Explorer lets you explore your competitors’ backlinks, organic traffic, and paid search traffic.

The Keywords Explorer helps you discover profitable keywords, while the Content Explorer finds popular content in your niche.

This site audit tool also offers backlink analysis and rank tracking, making it ideal for SEO professionals and content growth marketers.

Key features:

• Site Explorer
• Keywords Explorer
• Content Explorer
• Backlink Checker
• Rank Tracker
• Site Audit Tool

Digital PR tools

Excellent public relations are a non-negotiable nowadays.

With the PR tools, you can effectively shape your brand’s image, manage communication crises, and build stronger relationships with your audience.

06 Prowly

Build relationships with journalists, bloggers, and influencers.

Prowly is a PR and content marketing software that helps businesses manage their media relations and create engaging content. 

The tool offers a media database where you can find relevant contacts and a press release creator that enables you to craft visually appealing press releases.

Prowly also offers CRM functionalities to manage your PR campaigns and performance analytics to track media coverage and measure campaign success.

Prowly is the most useful for large companies as they typically have more complex and extensive PR needs. For instance, they manage multiple campaigns across different markets and regions. 

Key features:

• Media Database
• PR CRM
• Press Release Creation
• Media Pitching
• Campaign Analytics

07 Bouncer

Clean email lists and improved deliverability rates.

Bouncer is an email marketing tool that ensures your email lists are accurate and up-to-date. 

With this growth hacking tool, you can easily verify email addresses to ensure they are valid and free of typos or errors.

You can use Bouncer to improve email deliverability, save time and money on email marketing, and ​increase engagement rates. 

It’s most useful before sending a new email campaign or after a period of inactivity.

However, you can use it daily to ensure your email list remains accurate and up-to-date.

Key features:

• Email Verification
• Toxicity Check
• Deliverability Kit

Project management tools

Growth teams often work on new projects and turn ideas into innovations. 

That’s why they need efficient growth hacking software to collaborate seamlessly.

08 Monday.com

Manage projects, workflows, and collaboration in one centralized platform.

With Monday.com, you can easily customize workflows to suit your team’s specific needs, track progress through visual dashboards, and assign tasks with clear deadlines and priorities.

Its intuitive interface supports project management, team collaboration, and resource planning, making it suitable for various industries and use cases, including IT, marketing, operations, and CRM.

Key features

• Customizable workflows
• Visual dashboards
• Task management
• Team collaboration & planning

09 Click up

Plan, track, and collaborate on projects more efficiently.

With Click up, you can manage tasks, projects, documents, and goals in one place. The tool offers customizable workflows and task views like lists, boards, and timelines.

Click up’s rich feature set includes time tracking, goal setting, and support team collaboration. 

This makes it ideal for managing complex projects and cross-functional teams.

Additionally, its workflow automation is great for streamlining repetitive and time-consuming tasks.

Key features

• Customizable task views
• Task and project management
• Time tracking and goal setting
• Real-time collaboration
• Workflow automation

Lead generation tools

Lead generation efforts are a crucial aspect of growth hacking.

They help you identify and capture potential new customers interested in your products or services. 

Using these growth tools, you can generate more leads, convert them into customers, and accelerate your growth.

10 Churn buster

Minimize churn and enhance customer loyalty.

Churn Buster uses predictive analytics to identify at-risk customers. These user behavior insights allow you to implement effective retention strategies.

The platform offers automated re-engagement campaigns, allowing you to send personalized messages and offers to existing customers who may be considering leaving.

Additionally, Churn Buster provides in-depth reporting and detailed analytics to track the effectiveness of your retention efforts. 

This helps growth marketers make data-driven decisions and improve customer satisfaction.

Key features

• Customer churn prediction
• Automated re-engagement campaigns
• Customer behavior insights
• In-depth reporting and analytics of customer journey

11 Woorise

Create interactive campaigns: landing pages, forms, surveys, and quizzes.

Woorise is an all-in-one lead generation tool that supports creating various interactive campaigns.

With this tool, you can make landing pages, forms, surveys, quizzes, viral giveaways, and contests.

With customizable landing pages and lead capture forms, users can create engaging experiences without coding knowledge and generate leads with no effort. 

Woorise optimizes each stage, from lead generation to conversion, with features like customizable templates, multiple campaign types, and detailed analytics. 

It’s a favored choice to collect leads and customer feedback examples, save time, and drive success in capturing and nurturing leads.

Key features:

• Powerful drag-and-drop landing page and form builder
• 100+ customizable templates
• Multi-page forms

12 FindThatLead

FindThatLead is a lead generation tool that helps sales professionals find and verify potential leads’ email addresses and other contact information. 

With FindThatLead, you can search for leads based on criteria such as job title, industry, location, and company size. This allows you to easily target the right audience.

The tool offers an email finder feature, allowing you to discover verified email addresses to reach out to prospects directly. 

Additionally, Find That Lead integrates with CRM systems and offers email outreach capabilities. Thus, it enables seamless communication and effective follow-ups.

Key features:

• Lead builder
• Marketing automation
• Data cleaning and segmentation

Graphic design tools

Graphics are a great medium for relevant messages. They attract users’ sight better than text. Thus, every growth marketer needs tools to be able to create infographics.

13 Visme

Professional-looking and interactive visual content.

Visme allows you to create reports, presentations, infographics, and charts. 

It’s a great platform for business owners and growth marketers who want to communicate complex information in an engaging and visually appealing way.

If you’re a growth hacker, you can use Visme to create lead magnets such as infographics, reports, and presentations to attract and engage new customers. 

Key features:

• Design of presentations, infographics, documents, videos, printables, and custom reports
• Drag-and-drop editor
• Interactive elements
• Team collaboration

Conversion rate optimization tools

Conversion rate optimization tools are essential for growth hacking, as they help businesses improve their website performance and increase conversions. 

Using CRO tools, you can identify areas for improving user experience, optimizing landing pages, and increasing conversion rates.

14 Hotjar

Peek at your website’s visitors.

Hotjar is a powerful analytics and customer feedback tool clarifying how visitors interact with your landing page. 

With this growth hacking tool, you can collect a wide range of customer data, such as heat, click, and scroll maps, as well as visitor recordings. 

These insights pinpoint areas of your website that need improvement. 

This way, you can easily optimize your site for conversions and better user experience.

For example, an e-commerce store might use Hotjar’s heat maps to understand which parts of their product pages are clicked most and which website visitors ignore. 

This information can help optimize website design and increase conversions.

Key features:

• Heat maps
• Customer feedback collection

15 Google Analytics

Must have for every growth marketer.

Google Analytics is one of the most popular business automation software.

It gives businesses and marketers advanced insights into their website and app data. 

What’s new about Google Analytics is that it focuses on events, user engagement, and customer behavior rather than just page views and sessions.

You can benefit from this growth hacking software to improve your conversion rate. 

It is beneficial to dive deep into the data and uncover hidden insights that help you develop business growth strategies. 

Google Analytics is a versatile tool used by businesses of all sizes and across industries.

Key features:

• AI predictions
• Conversion tracking
• Cross-device customer journey
• User behavior data
• Marketing funnel analysis

16 Intercom

A centralized platform for customer support, sales, and marketing teams to manage customer interactions and engagement.

Intercom is a customer messaging platform that allows businesses to communicate with their customers through various channels, such as chat, email, and social media.

Intercom’s Chatbots can automatically answer common customer queries, such as “How can I reset my password?” or “What are the shipping rates?” freeing up time for the customer support team to handle more complex inquiries. 

Chatbots can also provide personalized product ​recommendations, promotional offers, or custom pricing, helping to drive more sales.

Key features:

• AI Chatbots for user support, product recommendations, or custom pricing
• Omnichannel messaging
• Analytics & reporting

17 Proof Pulse

Leverage social proof to build trust with your website visitors.

With Proof, you can display a real-time web or in-app notification of recent sign-ups, purchases, or live visitor counts.

This creates a sense of urgency and credibility.

The platform also features A/B testing capabilities, allowing you to experiment with different types of notifications and optimize their impact.

Key features:

• Real-time social proof notifications
• A/B testing for optimization
• Live visitor count display
• Conversion tracking

Workflow automation and business growth tools

This is where the magic happens. With the right growth hacking software, you can streamline your business processes and drive maximal results with minimal effort.

Let’s take a look.

18 Zapier

Integrate various tools and create growth hacking workflows.

Growth hackers looking for quick wins, entrepreneurs, and growth marketers who need an easy way to scale their operations will find Zapier useful as a marketing automation platform.

Zapier is a powerful automation tool that connects apps and services to automate workflows without the need for coding.

With Zapier, you can create “Zaps” that link multiple apps to perform tasks automatically. For example, you could send data from a form submission to a Google Sheet or post updates to Slack.

It supports thousands of apps, making it easy to integrate and streamline processes across your favorite tools, including Salesforce, Slack, Gmail, and Google Sheets.

Zapier can automatically sync data between all your tools or create automated workflows that streamline customer onboarding, lead generation, contact segmentation, and marketing automation. 

Zapier’s user-friendly interface allows you to set up complex workflows in just a few clicks, saving time and improving efficiency.

And the best part is that you can create up to 100 tasks for free!

Key features:

• No-code automation workflows (“Zaps”)
• Supports 5,000+ apps
• Multi-step automations
• Task and data syncing between apps
• User-friendly workflow builder & templates

19 Tableau

See, understand, and act on data.

Tableau is a leading data visualization and business intelligence tool helping users analyze and present data visually.

With Tableau, you can connect to various data sources, create interactive dashboards, and generate powerful visual insights.

The drag-and-drop interface makes it easy to build charts, graphs, and reports, enabling users to explore data trends and patterns without needing advanced technical skills.

Tableau also offers real-time analytics and collaboration features, making it ideal for teams looking to share insights and make data-driven decisions.

Key features:

• Data visualization and dashboards
• Drag-and-drop builder
• Real-time analytics
• Collaboration and sharing tools

20 Notion AI

Search, generate, analyze, and chat—right inside Notion.

Notion AI uses natural language processing to understand the content of your notes and quickly generate summaries and action items. 

With this growth hacking tool, you can quickly create summaries, extract what’s important from marketing research and sales calls, or analyze meeting notes to instantly generate the next steps.

The possibilities are endless.

Key features:

• Summarize existing content
• Brainstorm ideas
• Write a draft
• Fix spelling and grammar
• Translate content

21 Chat GPT

Ask anything you want. Brainstorm, plan strategically, and find solutions.

No need to introduce him. At this point, we all know about this AI chat tool.

The most common use case of Chat GPT is content creation. The tool is great for creating blog posts, product captions, or video descriptions.

But not only that!

You can use Chat GPT for customer service, marketing, strategic planning, brainstorming, or personal assistance.

However, in some aspects, Chat GPT loses to AI Brand Assistant available in Brand24. 

So when to choose which one?

• Chat GPT is suitable for general analysis and divagations.
• AI Brand Assistant supports its answers with media monitoring results. This means that its results are more accurate and personalized as they are based on your business’s data.

For instance, if you ask how to improve your brand performance on Instagram, Chat GPT will give you some general tips and practices. At the same time, AI Brand Assistant will analyze data concerning your Instagram performance and, based on that, provide an actionable strategy.

Key features:

• AI-powered chat tool for content creation, brainstorming, and strategic planning.

22 Google Apps Script

A scripting language based on JavaScript to customize Google products.

With this tool, you can effortlessly automate Gmail, Google Sheets, Calendar, Docs, and Drive. You can also connect them to third-party services and build web applications.

Google Apps Script can be used for growth hacking because it makes it easy to automate tasks and processes that would otherwise req​uire manual effort. 

This makes marketing and customer engagement more efficient, helping your brand reach a larger audience without investing additional personnel or resources. 

Key features:

• Customization and automation of Google products

23 APIs

Set of routines, protocols, and tools for building software applications. 

API stands for application programming interface. It specifies how software components should interact with each other.

It also allows developers to access specific functions or data from an operating system, application, or other service.

APIs allow businesses to access data and services from other companies or existing software platforms. These resources can then be integrated into their own products and services. 

Key features:

• Access data and services from other companies or existing software platforms

Communication automation tools

Communication is king, both within your team and with your customers. To streamline this task, leverage the tools below.

24 Mailchimp

Create, send, and analyze email campaigns to engage with their audience.

With Mailchimp, you can design professional-looking emails using its drag-and-drop editor, segment your audience for personalized campaigns, and automate follow-up emails based on user behavior.

The platform also provides detailed analytics to track campaign performance, such as open rates, click-through rates, and conversion tracking, helping you optimize your marketing efforts.

Mailchimp integrates with e-commerce platforms and social media tools, making it a perfect solution for growing businesses.

Key features:

• Audience segmentation
• Marketing automation
• Campaign performance analytics

25 Customer.io

Send personalized messages to your audience based on real-time data.

With Customer.io, you can create and automate email, SMS, and push notification campaigns, segment your audience based on their behavior, and trigger workflows at the right time to engage users.

The platform offers a visual workflow builder, making designing complex campaigns tailored to individual customer journey easy.

Additionally, Customer.io provides in-depth analytics to track campaign performance and optimize it.

Key features:

• Multi-channel messaging (Email, SMS, Push)
• Behavior-based audience segmentation
• Visual workflow builder
• Real-time data and event triggers
• Campaign performance analytics

26 Fireflies

Capture, transcribe, and organize meeting notes effortlessly.

With Fireflies, you can record meetings across various platforms like Zoom, Google Meet, and Microsoft Teams.

The tool automatically generates transcripts and key takeaways, making it easy to review meaningful discussions and action items after the meeting.

Fireflies also offers collaboration features. It enables team members to comment on notes, assign tasks, and search through past meetings for quick reference.

Key features:

• Automatic meeting transcription
• Multi-platform integration (Zoom, Google Meet, etc.)
• Searchable meeting archive

Social media automation tools

Social media channels – that’s where everybody is nowadays! Including your prospective customers, of course!

That’s why you should take your social media performance seriously.

The first key step is social listening, which we have already covered in the first tool section.

Now, let’s focus on content planning and management.

27 Buffer

Create a content calendar, schedule posts in advance, and customize messages for different social channels.

Buffer is a user-friendly social media management tool that will help your business schedule, publish, and analyze its social media posts across multiple platforms.

The platform provides insightful analytics to track engagement, reach, and overall performance. This allows you to optimize your social media strategy based on all your data.

With Buffer, you ensure a consistent online presence across your social media accounts.

Buffer also offers team collaboration features, enabling multiple users to manage accounts, streamline social media workflows, and approve content before publication.

Key features:

• Social media scheduling
• Content calendar
• Performance analytics
• Team collaboration tools
• Customization for different platforms

28 Hootsuite

Schedule, manage, and analyze your social media activity across multiple platforms.

With Hootsuite, you can schedule posts in advance, track engagement, and monitor conversations from a unified dashboard.

This way, you save time and streamline your social media marketing strategy.

The platform offers robust analytics to measure the performance of your posts and refine your content strategy.

Hootsuite supports integration with social networks like Facebook, Twitter, LinkedIn, and Instagram, making it an all-in-one tool for social media marketing.

Key features:

• Social media scheduling
• Unified social dashboard
• Analytics and performance tracking

CRM systems

Customer Relationship Management systems help you build relations with existing customers and effectively manage customer data for a better customer journey and experience.

Let’s dive in.

29 HubSpot

Comprehensive CRM platform with tools for marketing, sales, customer service, and content management.

With HubSpot, you can manage customer relationships, automate campaigns, and track sales activities in one place. 

The platform offers features like email marketing, lead nurturing, and landing page creation, allowing you to attract new and engage existing customers.

HubSpot’s CRM is free to use and integrates seamlessly with its marketing, sales, and service hubs, making it a versatile solution for businesses of all sizes.

It also offers robust reporting and analytics tools to monitor performance.

Key features:

• CRM with contact and lead management
• Marketing automation (Email, Lead Nurturing, etc.)
• Sales pipeline management
• Customer service tools
• Analytics and reporting

30 Salesforce Starter

Leading cloud-based CRM platform. 

With Salesforce, you can track customer interactions, manage leads, automate workflows, and create personalized marketing campaigns across various channels.

The platform offers robust reporting and analytics tools, giving businesses real-time insights into sales performance, consumer behavior, user journey, and marketing ROI.

Salesforce integrates with a wide range of third-party applications and supports industry-specific solutions. Thus, it’s highly customizable for businesses of all sizes.

Key features:

• CRM
• Sales and lead tracking
• Workflow automation
• Multi-channel marketing campaigns
• Real-time reporting and analytics

31 Pipedrive

Support for sales teams in managing leads, tracking deals, and optimizing the sales process.

With Pipedrive, you can easily organize and visualize your sales pipeline, ensuring no deal falls through the cracks.

The platform offers task automation, custom reporting, and AI-powered sales assistance to help users manage their activities and close deals faster.

Pipedrive also integrates with various tools, including email platforms and marketing software, to streamline communication and improve efficiency.

Key features:

• Task and sales automation
• Sales pipeline management
• Custom reporting
• AI-powered sales assistant

Conclusion

There are endless growth hacking tools nowadays. 

Fortunately, the more is not, the better in this case. You DON’T need them ALL!

Depending on your company’s size, focus on 3-15 solutions that will make a real difference. 

From my experience: 

• for a startup/small company: 2-5 tools
• for a mid-size business: 5-10 tools
• for a corporation: 10-15 tools

If you try to leverage too many tools and features at once, you may get lost in the maze of options.

It is good to mention here that modern business growth tools usually offer a broad spectrum of features. Thus, you should spend some time discovering what you already have in your tool kit. 

Especially seeing that lately, business intelligence tools have been evolving with light speed, introducing new AI features and applications.

Thus, when choosing a growth hacking tool, consider your budget, team capacity, and scalability, in addition to your company size.

The good news is that most modern tools offer a free trial period, so you can test different options and choose the best tools for your case.

Key takeaways:

• The more is not, the better in this case. Go for fewer but more versatile tools, especially if your budget is limited.
• You can undertake growth-centric marketing efforts in many different fields, including:
  • Media monitoring
  • SEO
  • PR
  • Project management
  • Lead acquisition
  • Graphic design
  • Conversion rate optimization
  • Workflow automation
  • Communication
  • Social media
  • CRM
• My favorites are:
  • 01 Brand24
  • 02 Semrush
  • 03 Surfer SEO
  • 04 Chat GPT
  • 05 Google Analytics
  • 06 Notion AI
  • 07 Zapier
• Do you know any other tools that deserve to be added to my list? Let me know!