100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

10 Key Social Listening Metrics You Should Track [2026]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 10 top ones you should start monitoring today!

How to Measure and Increase X (Twitter) Visibility? [2026 Guide]

A good X (Twitter) visibility can significantly boost your brand's presence on the platform and reach beyond your current follower base! Read how to improve it!

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

How to Master Hotel Reputation Management in 2026? 7 Steps

How to do a hotel reputation management right? Discover these 7 smart ways to boost trust, win guests, and avoid PR disasters.

YouTube Social Listening: Strategy, Tips & Best Tools for 2026

YouTube social listening is a powerful strategy - especially in the age of the AI search. Learn how to use it wisely!

Everything You Need to Know About Blog Monitoring

What is blog monitoring? How to monitor your blog? Which metrics are critical? In this article, we address all your questions about blog monitoring!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.