100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Measure Crisis Performance? [2026]

Crisis performance means how well you handle a difficult situation. To measure it, you need only five simple indicators. Check them out!

Top 5 Biggest Airbnb Competitors in 2026 [Data-Backed Analysis]

Discover the most influential Airbnb competitors and check out how close (or far) they are from the leader in vacation rental industry!

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How to Measure and Increase Facebook Visibility? [2026 Guide]

Facebook visibility can be vital to your overall social media and brand awareness strategy. All in all, there are over 3 million Facebook users worldwide!

How to Measure and Increase Brand Visibility? [2026 Guide]

Brand visibility indicates how easily people can see and later, recognize your brand. Know the top metrics & tips to increase your brand visibility!

How to Measure YouTube Performance? [2026]

YouTube performance is about how your channel can make a lasting impact, build a community, and drive growth. Check how to measure it!

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Get the Brand24 trial and start social listening like a PRO.