100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Make a Competitive Analysis Report [Template + Examples]

You absolutely need to know what your competitors are up to. After all, how do you want to compete with them if you don't do any research? Here's how to create a top-notch competitive analysis report with awesome tips and examples.

7 Key YouTube Metrics You Should Track in 2025

Want to maximize your YouTube effectiveness? Track those 7 key metrics and skyrocket your channel!

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How to Master Hotel Reputation Management in 2025? 7 Steps

How to do a hotel reputation management right? Discover these 7 smart ways to boost trust, win guests, and avoid PR disasters.

How to Write a Media Monitoring Report? [2025 Guide]

Preparing report containing data about your digital marketing results may be overwhelming and time-consuming task. This article will explain to you how to prepare media monitoring analysis reports in less than 5 minutes!

How Can Social Media Listening Increase Customer Advocacy? [4 Proven Ways]

Social media listening can significantly increase customer advocacy! The trick here is to work smart - not hard.

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Get the Brand24 trial and start social listening like a PRO.